Senior Product Manager: Digital Marketing Systems
Salt Lake City, Ut, Us
This role was new for the Church and I was tasked to manage all technologies related to digital marketing - social media, SEO, analytics, email, personalization, and testing. I was the leader of the discovery and requirements gathering phase, the ultimate decision-maker for which system was selected, and evangelized capabilities throughout the myriad departments of the broader Church organization.I strove to solicit input from end users and stakeholders, to make wise decisions that balanced short-term and long-term needs, to collaborate closely with team members in IT and operations, and responsibly conserve resources by asking the right questions, even when doing so was difficult and inconvenient.In my time in this role, I consistently pushed for cost savings whenever possible, retired unused technologies, and pioneered new systems required for emerging areas. These systems affect every department of the Church, totaling 30 software products used by over 800 employees in 13 departments and 14 international areas.