As Senior Vice President of Sales and Operations at C.A. Carlin, Mike leads with a strategic mindset and a focus on data-driven results. With oversight across multiple departments, including sales, analytics, and retail services, he drives initiatives that streamline operations and foster growth. He thrives in dynamic, high-pressure environments and is committed to building teams that are equipped for today’s demands and tomorrow’s innovations. His leadership focuses on driving results while fostering a culture of accountability and collaboration. Whether it’s driving efficiency, managing complex budgets, or expanding into new markets, he stays focused on building scalable solutions. -Accountability for delivery of company and brand performance targets including revenue, trade spend, profitability, share, equity.-Ensures measurement and evaluation plan in place on brand investments in order to identify and measure successful growth drivers.-Experience in leadership roles managing multiple stakeholders in a complex environment.-Highly strategic, analytical, and critical thinker with the ability to approach very complex problems and distill them into simple, powerful strategies.-Drives execution, measures, learns and improves. A leader with a firm balance between strategic and visionary thinking but always using data, analytics and facts to support vision and strategy. -Promotes professional development within team by coaching, mentoring, empowering and holding accountable.-Resilience and mental strength: A leader with proven record of working and thriving in highly stressful environments, deals with ambiguity, stays calm in high pressure, absorbs adversity and keeps his team inspired and motivated.-Networking skills: Proven ability to create strong value adding relationships across the organization, with agencies and key stakeholders. Executive presence and gravitas.
Listed skills include Consumer Products, Merchandising, Forecasting, Pricing, and 22 others.