Design leadership role within John Deere’s Strategy & Transformation Team, simplifying, modernizing, and expanding the Fuel Design System across consumer, dealer, and enterprise channels. Defining strategic roadmaps for growth in partnership with Product Managers and Engineering Leads. Maturing experience design across the business.Responsibilities:– Delivering human-centric solutions that scale to meet evolving business needs– Leveraging research and various design methodologies to evolve the Fuel Design System– Partnering closely with Product Managers and Engineering Leads to drive innovation– Applying accessibility best practices (WCAG) across the system– Authoring and maintaining a comprehensive design language and component library– Defining and implementing leading design standards and best practices– Driving the product design lifecycle and continuous collaboration – Advocating for the value of the design system and user experience across the enterprise– Providing hands-on coaching across the businessAccomplishments:– Led cross-enterprise efforts that consolidated internally competing design systems into a singular, modernized solution for all digital products across customer, dealer, and internal experiences– Established a 2-year roadmap for the design system that defined priorities and success metrics, bringing predictability to a rapidly shifting space– Implemented an accelerated framework for high-quality research, ideation, and design that reduced cycle time by 60%– Developed a robust validation checklist to reduce bugs and improve consistency across the design team

Graduate instructor of ‘Design Thinking and Storymapping’ for DePaul University’s MA in Digital Communications and Media Arts (DCMA).

Design leadership role within Slalom's Experience Design Team. Helped fortune 500 companies, such as Allstate and US Foods define and prove out new opportunities for digital innovation and omnichannel experiences across web, app, delivery, and support.– Led research, ideation, and rapid prototyping efforts for Allstate to accelerate discovery and definition of new product experiences for improved customer acquisition and lifetime retention– Led research and service blueprinting efforts for INROADS to design a new, end-to-end omnichannel experience for improved student acquisition, retention, and lifetime advocacy– Conducted a series of Design Thinking workshops with executive leadership at US Foods and collaboratively developed strategic roadmaps for new omnichannel experiences across purchase, delivery, and support for improved customer satisfaction, revenue, and retention– Defined best practices and methodologies for Design Innovation while co-leading Slalom Chicago's emerging UX practice– Directly managed UX strategists and designers

Design leadership role within Gorilla Group’s Experience Team, working with midsize and Fortune 500 companies across consumer and B2B verticals. Leveraged human-centered design to define and launch leading commerce solutions across web and app.– Led research, strategy, and design for agile release of Breakthru Beverage Group’s new B2B ordering experience, Breakthru Now, increasing overall revenue by 44%– Defined and designed a new B2B ordering experience for the Hershey Company– Led research and design efforts to develop a ‘world-class’ product configurator for Signet Jewelers, holding company of Kay, Jared, and Zales– Influenced and defined best practices for design strategy and accessibility while leading Gorilla's UX practice– Directly managed UX strategists and designers