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Lawrence Schwartz personal email
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Innovative and transformational Global Marketing Executive, offering 15+ years of experience across various industries and technologies, including AI, Machine Learning, Cloud, Data Management, Sustainability, and Operational & Process Software. Demonstrated history of scaling programs from the ground up, stewarding budgets of $30M, building winning teams of 75+, and growing high margin B2B business from $100M to $1B. Thought leader, growing the brand and share of voice, speaking at industry events, and positioning organizations as market leaders. Results Driven, with a proven track record in demand generation, optimizing ROI, and teaming with sales on go-to-market. Problem solver, including tackling one of NASA’s top 5 technology challenges and eventually advancing to senior engineer in industries such as Telecom, Aerospace, and Defense early in career. KEY ACHIEVEMENTS• Innovated marketing at Aspen Technology and led a major company repositioning, resulting in leading category Share of Voice and sentiment, over 2x brand preference over competition, and achieving the most innovative company award • Built digital demand generation, enhanced SLAs, and integrated new businesses, contributing to doubling revenue• Created global marketing team at SoftwareOne, developing a cohesive team that contributed to 30% YoY growth• Transformed business at Attunity to SaaS and built key relationships with partners leading to a multimillion-dollar deal with AWS, 50%+ increases in revenue YoY, and establishing the organization as an industry leader• Awarded the CMO Award by CMO Club for demonstrated leadership in creating valuable content• Featured speaker and industry expert for numerous events and publications, including MIT EmTech Conference, AWS re:Invent, Gartner Summit, ARC Forum, MassTLC, VMWorld, Nikkei, Tech Review, Seattle Times, and XconomyAREAS OF EXPERTISEExecutive Leadership | Global Marketing & Brand Strategies | Demand Generation | Strategic Planning & Execution | M&A Integration | Organizational Change | Sales & BDR Leadership | Competitive Analysis | Product Marketing | Internal & External Communications | Market Research | Creative Storytelling | Strategic Partnerships | Team Building
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Chief Marketing OfficerMroplan.AiBoston, Ma, Us
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Chief Marketing OfficerKörber Supply Chain Software 2024 - PresentBad Nauheim , DeRole completed in August 2024 as new CEO and a full time Chief Commercial Officer were brought on board. Ensured business continuity during an inflection point for the company as both the prior CEO and prior CMO left the company in 2023.Körber Supply Chain Software is owned by Körber AG and KKR and serves over 4,000 customers in 70 countries. As CMO, accomplished the following during the interim period:• Exceeded global demand generation goals and increased engagement with significant new investments in the website, social and SEO.• Ran the largest user conference (ELEVATE) to date for the business and expanded our presence at major industry events such as LogiMAT in EMEA and MODEX in the US.• Secured leader position for the Gartner Magic Quadrant for Warehouse Management Systems.• Managed marketing due diligence for potential acquisition targets, including MercuryGate, which was one of the largest in the supply chain software industry in 2024, adding approximately 25% to Körber Supply Chain Software’s annual net revenue.• Recruited key leaders across new and existing marketing disciplines. -
ExpertGlg 2024 - PresentNew York, Ny, UsAs a GLG Network Member, I bring expertise in areas such as Industrial Software to help clients solve some of their toughest business challenges.GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise. -
Limited Partner, Stage 2 Capital CatalystStage 2 Capital 2023 - PresentVirtual, UsThe Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders. -
Chief Marketing OfficerAspen Technology 2018 - 2023Bedford, Ma, UsLed 75-member Marketing team for $1B+ asset optimization software company, with accountability for building thought leadership, transforming branding with a focus on AI and Sustainability. Company doubled revenue during tenure. Role concluded at the end of June, 2023 (AspenTech was acquired by Emerson).• Created new positioning around AI and Sustainability, with global advertising rollout (WSJ, FT, NASDAQ Billboard, trade) yielding a 2.5:1 preference over competition and named one of Fast Company’s Most Innovative Companies • Built communications team from ground up, doubling share of voice and tier 1 media coverage in key markets and landed articles with major publications such as Forbes and Nikkei, including the cover of WSJ in October 2021 • Grew revenue via close partnership and enhanced SLAs with sales, increasing pipeline velocity and share of wallet • Led ABM rollout, using PathFactory to target content, built project database, and aligned sales and marketing teams with shared strategy and goals with top strategic accounts• Charged with the responsibility of taking over the BDR team, successfully consolidating, and then driving growth • Built digital demand, creating interactive content, yielding significant increases in views and lead registration, driving 45%+ YoY increase in worldwide webinar registrations -
Chief Marketing OfficerSoftwareone 2016 - 2018Stans, ChLed international marketing team for $7B+ revenue software and cloud solutions provider growing at 30% YoY, with a presence in over 80 countries. During tenure, the company received significant growth capital from KKR.• Expanded awareness in press and industry, repositioning the company as a category leader for Gartner and growing SoftwareONE share of voice among peers from 2% to 20% • Built demand generation, shifting company focus from primarily live events to a broader portfolio, including content marketing, syndication, organic inbound and SEO, pay per click, and partner marketing to reduce effective CPL by 38% for new offerings with an ROI of 3x • Developed branding, messaging, and website, launching several gorilla marketing campaigns, and facilitating workshop with executive team to adapt messaging • Created new systems and analytics, rolling out Marketo worldwide, creating scorecards and training program for marketing, building policies for lead management on CRM system, and partnering with sales to establish SLAs • Established product marketing and oversaw first worldwide launch for company of new PyraCloud platform, coordinating a successful global rollout and receiving coverage in major publications, such as Forbes -
Chief Marketing OfficerAttunity (Acquired By Qlik) 2013 - 2016Led an international team in the areas of marketing, AR, PR, product management, and demand generation, with new license revenues up over 50% YoY since 2013.• Pioneered AWS solution rollout, creating a SaaS business, with 60% trial conversions and over 130 customers, including Philips Healthcare, Johnson & Johnson, DraftKings, and Nintendo, leading to a multimillion-dollar OEM • Led the launch of 4 products, including solutions for Hadoop, SAP, Cloud, and unified data management, propelling Attunity to the forefront of Big Data, creating growth, new partnerships, and major coverage, including Forbes • Expanded marketing automation and program, rolling out automation on HubSpot, implementing lead scoring and nurturing, and bringing content marketing in-house to improve lead flow 50%+ • Grew partner marketing and expanded lead generation events with Microsoft, Teradata, HP, and Oracle • Established and built international BDR team and improved pipeline conversion 30% • Hired and built out a worldwide marketing presence, resulting in new streams of revenue for Attunity, including landing the company’s largest EMEA deal at the time
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Vice President Of MarketingTokutek (Acquired By Percona) 2011 - 2013Durham, North Carolina, UsDirected worldwide marketing, sales, AR, PR, and partner and product management for Big Data solutions.• Created industry buzz, including coverage in WSJ and Data Informed and a company feature in startup showcase at the largest “Big Data” show, which engaged the press and grew article count by 20x • Developed messaging strategy and briefed key customers, prospects, press, and analysts on new offerings, with TokuDB GigaOM launch yielding over 240 tweets and 340,000 impressions • Relaunched and implemented website from design to go-live in under four months to expand content, deployed new infrastructure, and incorporated SEO modules, resulting in doubling site traffic • Directed product strategy, developed product roadmaps, and implemented systematic product planning • Built and expanded social media presence, growing Twitter following by over 10x, doubling blog frequency, expanding range of topics and invited guests, expanding content on YouTube, and creating Vimeo channel -
Director Of Marketing And Product ManagementE Ink Corporation (Acquired By Pvi) 2009 - 2011Billerica, Ma, UsManaged senior team for the world's leading supplier of electronic paper display (EPD) technologies, with P&L responsibility for market displays for products including Amazon Kindle and Sony Reader, driving 10x revenue growth in 2 years (to $100M). • Developed brand strategy specific to the new combined company (E Ink + PVI), creating ingredient brand and MDF programs at key accounts • Implemented platform integration, along with building and overseeing a team internationally in Taiwan to develop next generation products • Built and managed product portfolio, including efficiency and specification alignment to reduce costs, resulting in savings of 10% ($5M/year) and a diversification effort valued at $40M+ -
Senior Manager, MarketingEmc 2004 - 2009Round Rock, Texas, UsManaged daily operations of the marketing team for global leader and launched strategic initiatives at the juncture of storage, networks, and virtual environments. • Evaluated new business opportunities, creating a new offering with $50M revenue • Drove high impact programs, with team awarded EMC’s highest honor, the President’s Award and received a Marketing Award for building an enterprise social media site for Flash Drive launch • Positioned products for industry leadership, including the management of rollout of flash storage from inception through market introduction
Lawrence Schwartz Skills
Lawrence Schwartz Education Details
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Harvard Business SchoolGeneral -
Massachusetts Institute Of TechnologyEngineering
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Massachusetts Institute Of TechnologyEngineering
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Milton Academy
Frequently Asked Questions about Lawrence Schwartz
What company does Lawrence Schwartz work for?
Lawrence Schwartz works for Mroplan.ai
What is Lawrence Schwartz's role at the current company?
Lawrence Schwartz's current role is Chief Marketing Officer.
What is Lawrence Schwartz's email address?
Lawrence Schwartz's email address is la****@****mit.edu
What is Lawrence Schwartz's direct phone number?
Lawrence Schwartz's direct phone number is +161731*****
What schools did Lawrence Schwartz attend?
Lawrence Schwartz attended Harvard Business School, Massachusetts Institute Of Technology, Massachusetts Institute Of Technology, Milton Academy.
What are some of Lawrence Schwartz's interests?
Lawrence Schwartz has interest in New England Patriots, Tokutek, E Ink.
What skills is Lawrence Schwartz known for?
Lawrence Schwartz has skills like Product Management, Enterprise Software, Product Marketing, Start Ups, Cloud Computing, Go To Market Strategy, Product Launch, Strategy, Competitive Analysis, Messaging, Marketing, Lead Generation.
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