I help clients build visibility and credibility through in organic digital channels. I am an author, SEO consultant, and content marketing strategist with expertise in e-commerce SEO, enterprise SEO, B2B SEO, and Local SEO.I lead SEO initiatives that align with business goals, boosting web traffic and ecommerce revenue. I have a proven track record in developing innovative search campaigns that increase organic rankings and unique website visitors.My career is marked by a deep understanding of the evolving digital landscape and the ability to demystify complex technical concepts for diverse audiences. I have extensive experience in both agency and client-side SEO and excel in leading teams and managing large-scale projects. I am also proficient in SEO tools and analytics platforms, and am well-versed in the creation of content that is likely to appeal to search engine algorithms and ranking factors. I am enthusiastic about leveraging my skills to develop and implement effective SEO strategies that align with overarching marketing and business objectives.My background is in public relations, so I also have extensive experience in media relations, corporate communications, brand journalism, internal communications, reputation management, integrated marketing communications, and investor relations.I am the author of two best-selling books covering SEO, a frequent speaker at industry conferences, an award-winning podcaster, and have contributed articles to AdWeek, TechCrunch, Fast Company, VentureBeat, and MarketingProfs.