Miriam Schwartz Email & Phone Number

Zurich, Zurich, Ch

Boston, Massachusetts, Us

Covering Boston-area real estate for Hot Property and Home Showcase weekly features. Are you a real estate agent looking to pitch one of your properties for a possible feature? Send me a message on LinkedIn.

Vancouver, Washington, Us

Targeted business development representatives, account executives, and other sales leaders with compelling stories and data.Worked with subject-matter experts and product leaders to identify trending organic SEO topics that are relevant to the audience and turn them into thought leadership and actionable content.Took the lead role in concepting and writing ZoomInfo's first brand tone and voice guide, as well as new pillar web pages for its rebranding efforts.Strategized and wrote corporate pitch decks, presentations, and talk tracks for executives and C-suite at marquee sponsored events.Piloted content created with generative AI and LLM capabilities, including chatGPT, Jasper, and Bard for content creation.Project managed creative assets from strategy to execution, coordinating multiple internal departments and external clients.

Waltham, Ma, Us

Developed Commonwealth’s first ever brand tone and voice guide, establishing a clear and consistent brand identity for the company.Directed a team tasked with setting the vision for a massive rebrand effort, which resulted in a new and improved website, marketing materials, and overall brand experience.Organized a strategy for writing copy for a brand new public-facing site, which launched in fall 2020 and has been well-received by customers and stakeholders.Launched the best performing landing page in the last five years with a partner email, landing page, and inbound offer campaign.Spearheaded the development of case studies, white papers, and email nurturing journeys, increasing website traffic, leads, and sales.

New York, Ny, Us

Led the brand toward a more meaningful and robust content strategy, including production of long-form content, concepting multiple-part series optimized for SEO that helped move visitor traffic further down the conversion funnel. Collaborated with multiple teams to create web messaging, landing pages, full-cycle email journeys, social engagement strategies, and lifecycle messaging for our B2C and B2B audiences.

New York, Ny, Us

Translated Kaplan's brand vision and suite of products into digestible, engaging, actionable writing for web, email, blogs, case studies, white papers, content marketing, SEO, and more. Collaborated with cross-functional teams from branding to email marketing to leverage data and customer research to produce compelling copy for conversion, A/B testing, and UI/UX.

Boston, Massachusetts, Us

Strategized, created and A/B tested web copy, email campaigns, long- and short-form content including blogs, white papers, case studies, as well as developed and managed an editorial calendar for PTC's service lifecycle management group. Engaged and interviewed clients and industry leaders on topics relating to service logistics, covering all topics related to the Internet of Things (IoT).

• Conceived and wrote copy for client and user facing platforms• Writing duties included website copy, social media advertising, social media properties (Facebook, Twitter, blog,) newsletters, and industry pitch decks• Built initial content calendar to bring structure and cadence to social media presence

• Sourced, pitched, and closed first clients for test prep technology startup• Built initial value proposition of technology solution to university recruitment process• Contributed to conception of backend user database, which would become LTG’s primary revenue-producing product• Used test prep expertise to contribute to integral user experience and user interface components of student-facing mobile applications• Wrote regular blog entries for LTG’s user-facing blogs, targeting pre-college and pre-graduate students

New York, Ny, Us

• Promoted to business development manager for 31 Boston-area schools• Used deep understanding of graduate school admissions to maintain and build new partnerships, leading to 20% new lead generation year-over-year • Regularly presented seminars on graduate school testing and applications• Served on multiple taskforces, including being charged with training for new business developers, building student-facing presentations and student-facing messaging guides• Pitched and wrote blog entries for Kaplan Test Prep’s graduate testing blogs as an ongoing content writer, focused on writing for SEO

New York, Ny, Us

• Grew business relationships and top-line revenue in Greater Boston area universities• Focused on relationship prospecting and nurturing, market research and marketing events• Regularly presented to student groups and university stakeholders • Planned and executed large-scale promotional and educational events• Served as mentor to new business developers across the US and Canada• Served on taskforce to create new internal and external product messaging, as well as task force charged with creating new client-focused presentations• Grew school-based market leads by 15% year-over-year. Nominated for Kaplan Way leadership award for second year in a row

New York, Ny, Us

• Maintained and strengthened relationships that increased Kaplan's brand visibility• Built new relationships with university faculty and staff, as well as student organizations, leading to market’s first two large institutional deals • Oversaw marketing plans, center operations, and staff while managing performance metrics• National Campus Manager of the year for 2012, exceeding 170% to revenue • Grew year-over-year sales by 38% in first half of 2012 and lead the number one market in North America in second quarter financials• Finalist in first annual Kaplan Way Awards for leadership

New York, Ny, Us

• Responsible for direct day-to-day center operations while managing business performance metrics. Managed sales, payroll and other direct costs• Responsible for hiring, training and supervising center staff and faculty• Maintained and strengthened existing relationships within the University of Arkansas and the Northwest Arkansas community that increased Kaplan's brand visibility, recognition and recommendation • Pursued and built new relationships with University of Arkansas faculty and staff. Was successful in forging relationships with previously resistant faculty, increasing Kaplan positive word-of-mouth • Exceeded total 2009 sales lead number by last month of Q3, as well as increased attendance to National Practice Test event in September 2010 by 228%• Increased center recommendation rate from 82% in 2009 to 92% in 2010, and saw teacher excellence ratings by students go from 59% in 2009 to 71% in 2010

• Monitored, responded to social media queries and contacts for Walmart/Sam’s Club retail Twitter and Facebook accounts in real time• Maintained on-brand tone and messaging, as well as managed social media crisis communication to Walmart/Sam’s Club team

London, Gb

• Responsible for purchasing all store audio and visual titles for Canada's leading music and DVD retailer and was accountable for inventory of $300,000• Regularly met with record label representatives to discuss purchases and trends. Position's success entailed remaining attuned to the entertainment industry via trade publications, mainstream and grass roots media, and street "buzz"• Played key role in store achieving 120 percent of 2004 holiday sales target by ensuring strong and consistent stock availability, as well as accurately forecasting consumer trends

• Provided critical reviews of recently released CDs and provided entertainment features for 140,000-circulation newspaper

Montreal, Qc, Ca

• Provided administrative support in television production office• Wrote articles for television show's website• Collaborated with executive producer on creation of a new series, including generating ideas and submitting proposals

Toronto, Ontario, Ca

• Wrote monthly column and female-themed crossword puzzle

Ba, Journalism

Diplome D'Etudes Collegiales, Social Science