Sr. Manager Customer Loyalty for the Life Sciences Group at Thermo Fisher Scientific. Joined program during initial design of a best-in-class B2B loyalty program. Responsible for on-going development and optimization of the program, resulting in Loyalty 360s Best B2B Loyalty Program in 2019. Continually exceeded program targets, while staying on budget, resulting in a multi-year revenue-positive program.• Evolve and execute loyalty program design, strategy and associated tactics to meet customer engagement metrics and revenue targets• Develop and drive acquisition of data-based insights to inform continuous improvement of the loyalty program. • Establish KPIs, manage performance and reporting, and consistently communicate results to leadership. • Regularly conduct voice-of-customer projects to understand consumer needs, barriers, and insights to inform program optimization. • Partner with Life Science Group businesses to execute programs to achieve mutual goals of customer acquisition, product use and revenue targets. I• Collaborate with marketing team to maintain brand standards while still delivering content and communications that engage our customers. • Design and deliver sales enablement training and tools to drive commercial team support of the loyalty program • Ownership of partner and vendor relationships to continually offer unique rewards for scientists

REALeadership specializes in leadership and professional development training and coaching. Founded by Will Marré, the co-founder and former president of the Covey Leadership Center where he translated the concepts of The 7 Habits of Highly Effective People into powerful leadership courses taught to millions of executives worldwide. My role included marketing, content marketing, website design, event planning, and large client project management. Clients have included companies such as Disney, Proctor & Gamble, Gap and smaller publicly traded and private companies and organizations.

Involved in the production and management of a variety of multi-media projects designed to educate, engage, and energize users in the area of professional development and performance improvement. Projects include documentary style videos, online learning courses, and live events. Project manager for a team of nine strategic, creative and technical professionals. Clients include Fortune 500 companies as well as smaller, high-growth, socially responsible organizations.

Built my own consulting practice, CONGRUITY, that specialized in strategic marketing execution for small (start-up) to medium B2B businesses. Specialties include marketing plans and platforms, content and digital marketing, customer experience development, customer research (VoC), design thinking for innovation, live and online events, and marketing project management. Industry experience includes biotech, diagnostics, financial services, high-tech, health care, online learning, and software (SaaS). ● Client work was published in a book by MIT Professor Glen Urban, titled "Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power."