David Sciascia

David Sciascia Email and Phone Number

Taking the Big Leap @
David Sciascia's Location
Greater Sydney Area, Australia
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About David Sciascia

David SciasciaCreative DirectorDuring my 12 years as VP Creative Director at Digitas New York, I led breakthrough, integrated campaigns for the world’s most recognized brands, including American Express, IBM, The New York Times, Samsung Mobile and Viagra. My digital and brand creative teams created 'Become your future you', the new brand story for TIAA-Cref—the organization that manages financial services for people in the educational, scientific and medical fields. As well as TV and print the assignment integrated and expanded the online experience for individuals, institutions and their sales force, and launched the brand's first mobile app. Integrated advertising + brand content + social media activationSpecialties: Technology: B2B Web site design, B2B Digital and Social Media Strategy, Web 2.0 Active Branding ExperiencesPharmaceutical: Relationship Marketing Programs (Online and Offline), Web site design, Consumer & HCPFinancial Services: Retirement, Charge and Credit Cards. Rewards Programs. Usage ProgramsNewspaper: Subscriptions and loyalty

David Sciascia's Current Company Details
On Sabbatical

On Sabbatical

Taking the Big Leap
David Sciascia Work Experience Details
  • On Sabbatical
    Sabbatical
    On Sabbatical Jul 2011 - Present
    New York, The Middle East, Sydney, Auckland
    After 25 years in the business in the last 2 years I've taken time away for personal projects including 3 months travel through Israel, Jordan and Egypt. In 2012 I relocated to Sydney, Australia where I'm pursuing writing and video story telling. Professional assignments in Sydney include creating web videos for Verb Branding and Visual Communications as well as pro bono work in the non-profit world including indigenous health and promoting the plight of asylum seekers.
  • Digitas
    Vp, Group Creative Director
    Digitas 1999 - Nov 2011
    New York
    David SciasciaVice President Group Creative Director DIGITASFrom 2009 to 2011 I headed up the creative engagement for TIAA-CREF. Me and my team created the new brand campaign for the enterprise 'Become your future you.' highlighting hope and optimism and promoting the brand's connection to professionals in the educational, medical and scientific fields and its unique one-on-one advice sessions for all its participants. Creative execution included national and local TV, radio, print,… Show more David SciasciaVice President Group Creative Director DIGITASFrom 2009 to 2011 I headed up the creative engagement for TIAA-CREF. Me and my team created the new brand campaign for the enterprise 'Become your future you.' highlighting hope and optimism and promoting the brand's connection to professionals in the educational, medical and scientific fields and its unique one-on-one advice sessions for all its participants. Creative execution included national and local TV, radio, print, and the launch of becomeyourfutureyou.org a hub to feature and showcase TIAA-CREF's advisors, interactive tools and calculators. We also launched the first mobile app for TIAA-CREF, which is available on iTunes. From 2006-09 I led the creative assignment for web site communications for IBM. During this time, my team: revamped the Global SMB site; launched InfoBOOM–IBM's first foray into social media targeted to CIOs; IBM’s On Demand Business site for thought leadership creating rich media site experiences including the first ever B2B video pod cast. I also led the development of the breakthrough Executive Interaction Channel, again, to showcase thought leadership for senior business leaders. This site was featured in Communication Arts 'Site of the Week' Since joining Digitas in early 1999, I headed up Digitas's creative engagement with the New York Times, Samsung Mobile, Spiriva, Viagra, Membership Rewards program and Global Advertising; promotions for the Tribeca Film Festival and the US Open; and launched the American Express Blue Card, Show less
  • J Walter Thomson Connect
    Partner Creative Director
    J Walter Thomson Connect Apr 1992 - Mar 1999
    Co-supervised a creative group of 20 people (writers and art directors). Sprint DRTV and DM, (Consumer, College Marketing Program, Small Business) US Marine Corp DM, Citibank Private Banking, Merrill Lynch DM, Kodak (New Parents Program, Advanced Amateurs Program)
  • Jwt Direct
    Group Creative Director
    Jwt Direct 1993 - 1996

David Sciascia Skills

Retirement Web Design Financial Services Creative Direction Art Direction Video User Interface Design Social Media Social Media Marketing Copywriting Advertising Information Architecture Concept Development Interaction Design User Experience Integrated Marketing Newspaper Photography Interactive Advertising Creative Strategy Mobile Applications

David Sciascia Education Details

Frequently Asked Questions about David Sciascia

What company does David Sciascia work for?

David Sciascia works for On Sabbatical

What is David Sciascia's role at the current company?

David Sciascia's current role is Taking the Big Leap.

What is David Sciascia's email address?

David Sciascia's email address is da****@****ail.com

What schools did David Sciascia attend?

David Sciascia attended Massey University, Massey University.

What skills is David Sciascia known for?

David Sciascia has skills like Retirement, Web Design, Financial Services, Creative Direction, Art Direction, Video, User Interface Design, Social Media, Social Media Marketing, Copywriting, Advertising, Information Architecture.

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