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David SciasciaCreative DirectorDuring my 12 years as VP Creative Director at Digitas New York, I led breakthrough, integrated campaigns for the world’s most recognized brands, including American Express, IBM, The New York Times, Samsung Mobile and Viagra. My digital and brand creative teams created 'Become your future you', the new brand story for TIAA-Cref—the organization that manages financial services for people in the educational, scientific and medical fields. As well as TV and print the assignment integrated and expanded the online experience for individuals, institutions and their sales force, and launched the brand's first mobile app. Integrated advertising + brand content + social media activationSpecialties: Technology: B2B Web site design, B2B Digital and Social Media Strategy, Web 2.0 Active Branding ExperiencesPharmaceutical: Relationship Marketing Programs (Online and Offline), Web site design, Consumer & HCPFinancial Services: Retirement, Charge and Credit Cards. Rewards Programs. Usage ProgramsNewspaper: Subscriptions and loyalty
On Sabbatical
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SabbaticalOn Sabbatical Jul 2011 - PresentNew York, The Middle East, Sydney, AucklandAfter 25 years in the business in the last 2 years I've taken time away for personal projects including 3 months travel through Israel, Jordan and Egypt. In 2012 I relocated to Sydney, Australia where I'm pursuing writing and video story telling. Professional assignments in Sydney include creating web videos for Verb Branding and Visual Communications as well as pro bono work in the non-profit world including indigenous health and promoting the plight of asylum seekers.
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Vp, Group Creative DirectorDigitas 1999 - Nov 2011New YorkDavid SciasciaVice President Group Creative Director DIGITASFrom 2009 to 2011 I headed up the creative engagement for TIAA-CREF. Me and my team created the new brand campaign for the enterprise 'Become your future you.' highlighting hope and optimism and promoting the brand's connection to professionals in the educational, medical and scientific fields and its unique one-on-one advice sessions for all its participants. Creative execution included national and local TV, radio, print,… Show more David SciasciaVice President Group Creative Director DIGITASFrom 2009 to 2011 I headed up the creative engagement for TIAA-CREF. Me and my team created the new brand campaign for the enterprise 'Become your future you.' highlighting hope and optimism and promoting the brand's connection to professionals in the educational, medical and scientific fields and its unique one-on-one advice sessions for all its participants. Creative execution included national and local TV, radio, print, and the launch of becomeyourfutureyou.org a hub to feature and showcase TIAA-CREF's advisors, interactive tools and calculators. We also launched the first mobile app for TIAA-CREF, which is available on iTunes. From 2006-09 I led the creative assignment for web site communications for IBM. During this time, my team: revamped the Global SMB site; launched InfoBOOM–IBM's first foray into social media targeted to CIOs; IBM’s On Demand Business site for thought leadership creating rich media site experiences including the first ever B2B video pod cast. I also led the development of the breakthrough Executive Interaction Channel, again, to showcase thought leadership for senior business leaders. This site was featured in Communication Arts 'Site of the Week' Since joining Digitas in early 1999, I headed up Digitas's creative engagement with the New York Times, Samsung Mobile, Spiriva, Viagra, Membership Rewards program and Global Advertising; promotions for the Tribeca Film Festival and the US Open; and launched the American Express Blue Card, Show less -
Partner Creative DirectorJ Walter Thomson Connect Apr 1992 - Mar 1999Co-supervised a creative group of 20 people (writers and art directors). Sprint DRTV and DM, (Consumer, College Marketing Program, Small Business) US Marine Corp DM, Citibank Private Banking, Merrill Lynch DM, Kodak (New Parents Program, Advanced Amateurs Program)
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Group Creative DirectorJwt Direct 1993 - 1996
David Sciascia Skills
David Sciascia Education Details
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Design And Visual Communications, General -
Art/Art Studies, General
Frequently Asked Questions about David Sciascia
What company does David Sciascia work for?
David Sciascia works for On Sabbatical
What is David Sciascia's role at the current company?
David Sciascia's current role is Taking the Big Leap.
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What schools did David Sciascia attend?
David Sciascia attended Massey University, Massey University.
What skills is David Sciascia known for?
David Sciascia has skills like Retirement, Web Design, Financial Services, Creative Direction, Art Direction, Video, User Interface Design, Social Media, Social Media Marketing, Copywriting, Advertising, Information Architecture.
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1 +132133XXXXX
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david sciascia
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David SCIASCIA
Montpellier
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