Driven professional who's dedicated to increasing client visibility across all marketing channels.

Director of New Business Development for BioSci Interactive: eMarketing agency serving the life science industry.Social Media--------------------------------http://www.ResearchGate.net/profile/Brad_Bixbyhttp://www.BioSciMarketing.academia.edu/BradBixbyhttp://www.Facebook.com/ILoveCellBiologyhttp://www.linkedin.com/in/ScienceMarketingMarketing Automation--------------------------------MarketoHubSpotSalesforce.comGoldmineERP IntegrationSearch Engine MarketingLink Acquisition--------------------------------Tailor-made content development suiteReciprocal link managementPress release creation, distribution and mgmt.Article development and circulationBlog development toolsAnalytics----------------ClicktracksUrchinWebTrendsWebSide StoryGoogle Analytics Pay-Per-Click------------------------Campaign Design ROI MaximizationBid ManagementAdvanced AnalyticsTraining and Tracking Keyword Research----------------WordtrackerKeyword DiscoveryWebCEOKeywords AnalyzerKeyword CountryExpertise In:Cellular HypoxiaCell TherapyCell Culture IncubatorsBarrier IsolatorsCleanroomsGMPOxidationOxidative DamageOxidative StressGasotransmittersHypoxamirsCell Based AssaysCarbon MonoxideNitric OxideOzoneAntioxidantsFlavanols & Flavanoidsc60Nano-materials

Interactive Marketing Agency Catering to the Syracuse Business CommunityData Mining, Lead Generation, Internet Research-------------------------Web Scraper Plus - MS ExcelWeb Data Extractor - PHP, MySQL, RoboForm Marketing, Customer Relationship Management:-------------------------Proposal Development - Prepare Quotes & Marketing PlanGoldmine & Act - Outlook & MS ProjectCustom-built newsletter tools - Excel & MS Office SuiteCustom Bulk-Mailer - HTML Email Design Design-------------------------Adobe Photoshop - Adobe Flash Adobe Illustrator - Fractal Painter Quark Express - Macromedia Fireworks Web & CD-ROM Development-------------------------Macromedia Dreamweaver - Macromedia Homesite Macromedia Director - Macromedia AuthorwarePHP & ASP - PerlHTML & CSS - CMS Documentum WordPress - OS Commerce Joomla - ActionScript & Director Lingo Video, Audio & 3D-------------------------Adobe After Effects - Adobe Premiere Adobe Encore - Macromedia Sound Edit 16Cakewalk - Sound Forge3D Studio Max - Metacreations Poser & Bryce 3D Web Hosting, Website Administration-------------------------Cpanel & Fantastico - Web Host ManagerSystem Admin & Data Recovery - PC Design & Repair

• Lead the design & development of corporate web properties• Developed & implemented international distribution training program• Chief architect & developer on multilingual/international distribution training/certification portal. Technology allowed for significant reduction in training & travel budget. The "learning center" is powered by a customized learning management system which ensured sensitive intellectual property is as secure as possible. Video was streamed from a network of international edge servers which ensured the most efficient and affordable delivery of the vital training material. Country specific video was streamed in order to account for the wide range of international internet speeds.• Engineered a blogging platform and automated newsletter system to tap into fresh scientific news and the latest discoveries directly from PubMed and other industry specific news outlets. This system allowed for automated content discovery and curation with a one click approval and publishing process. • With the push of a button, all content curated and published via the blog was capable of simultaneous distribution to all web 2.0 properties, including the scientist focused sites of ResearchGate, Labroots, Academia.edu and more.• Developed industry specific customer target databases using advanced clustering, data mining and text mining on the following databases; CRISP/RePorter, PubMed, Google Scholar• Executed expert level market research and competitive analysis studies using various data and text mining technologies.• Advanced customer database segmentation and tag based email and snail mail campaign deployment.• Researched and developed marketing automation strategy and initiated beta testing using all the leading marketing automation platforms including Marketo and Hubspot

• Implemented a company wide social media plan: designed the policy and procedures, developed a training and certification program & trained the staff.• Expert level knowledge of all science-based social networks and web 2.0 properties enabled our sales and marketing team to connect with our target market where they already feel comfortable.• Oversaw the online reputation management program to protect the corporate brand & viral marketing with custom scripted internet monitoring tools.• Oversaw the email marketing program and created dynamic messaging • Produced scientific content for all phases of marketing: advanced understanding of cell culture and cell biology enabled the production of material usually reserved for medical writers.• Research and develop a corporate-wide localization strategy and implemented key changes to our protocol for more efficient content translation• Implemented a machine and human translation initiative using various CAT programs including SDL Trados, Wordfast and MemoQ..• Manage a team in day to day marketing activities• Comprehensive keyword research, PPC campaign design, execution and reporting• Conduct a corporate level SEO plan, competitive analysis and competition monitoring• Design and execute e-marketing campaigns, landing pages, mailings, flyers & etc…• Produce corporate level analytical reports for online and offline marketing campaigns• Media buying with the authorities in medical research and stem cell markets• Develop a technical training program for new sales and marketing employees• Assist in the production of literature for several new products and a full catalogue• Develop an interactive marketing plan for the X-VIVO (Stem Cell Therapy Workstation)• Establish a budget, develop a marketing plan & oversee the accurate execution of each• Coordinate the scheduling, ordering & shipping of all tradeshow activities: 40+ yearly• Attend scientific meetings & tradeshows to meet with customers and prospects

Interactive Marketing & Web Development Consultant, Atlanta, GA & Syracuse NY• Design, develop and deliver high quality interactive marketing services• Consult companies on planning, budgets, execution in house or out & tracking results• Design landing pages, keyword research, PPC campaigns, SEO, email blasts and more• Deliver high quality websites & training documents• Create and populate customer databases, utilizing the latest in data mining• Web host and client PC administration, PC repair and construction

http://www.linkedin.com/company/corporate-communications-inc.?trk=top_nav_homeInteractive Designer & Producer; Corporate Communications, Inc. Rochester NY • Dealing directly with clients for sales, training and consulting• HTML, Flash, JavaScript, CSS2, PHP and MySQL design & development • SEO and Pay-Per-Click campaign sales, execution and management• E-marketing campaigns, rich media advertising, ROI Tracking and profit maximization• Hand-coding in all web environments including an enterprise-level fortune 50 website• Displaying exceptional Photoshop design skills in the following:o Fully functional websites including e-commerce, banners, weekly edits to www.kodak.com, CD-ROM interface design, tradeshow displays; interactive & print.• Bandwidth efficient Flash design of:o web sites, product launches and training programs, web & CD intros, email advertising, banners, and Rich Media Applications• Extensive custom audio and video editing with motion graphic design