Indian school ed-tech unicorn working with affordable schools to improve student learning for 3.5 million students.I was part of the home learning team responsible for developing features that promote user activation and retention.I have played a pivotal role in shaping and optimizing the onboarding activation journeys, crafting engaging gamified learning experiences, and elevating the overall user journeys within the app.

Developed a B2B eCommerce SaaS product from scratch.Led the formulation of GTM strategies to drive product adoption and retention.~ We have acquired several key clients, each with a customer base exceeding 1000 businesses and generating a turnover of over a million+.~ Implemented a cost-effective and scalable solution to track each product using unique codes, clients' mobiles, and app-based scanning processes. This improved supply chain visibility and traceability thus increasing client satisfaction by providing real-time status.

The UrbanPro Marketplace connects students and teachers in over 1000 academic and extra-curricular categories. Developed the teacher flow after months of user research and was responsible for key conversion metrics, as well as the roadmap for over 6.5 lakh+ verified tutors and institutes across India.

~Analysed SEO data and collaborated with the SEO Manager to develop features to improve SEO traffic.~Optimised costs by understanding the workflow and building internal tools.

Symphony Teleca, a software services company, was acquired by Harman India in 2015 for $780 million.~ I developed a values communication feature on the company's internal landing page, which was appreciated by the CEO.