Leading the Regulated Industries practice to partner with Financial Service & Insurance, Pharma & Healthcare and Public Sector customers across EMEA to recommend and help develop strategies for customer-experience transformation, digital innovation and business growth.

Responsible for digital leadership in EMEA, developing and implementing digital marketing strategy across all channels. Partnership with channel marketing team to ensure digital strategy aligns with marketing plans and campaigns, including developing and implementing new digital strategies to acquire target clients, engage and grow share of wallet. Identifying new opportunities to enhance AB’s digital presence in EMEA and champion digital marketing.

Oversight of firmwide digital governance, analytics and user experience functions. Implementation of digital marketing strategies including, analytics reporting, social listening, digital advertising & audience engagement in order to deliver against business requirements and measure against KPIs. Oversight and coordination of digital initiatives across business units, focusing on web properties, digital communication, mobile and social media.Implementation of digital marketing strategies including, analytics reporting, social listening, SEO & paid search, digital advertising & audience engagement in order to deliver against business requirements and measure against KPIs.Oversight and implementation of digital platforms including content management, analytics, DMP & DSP and social listening/publishing.

Brand and marketing implementation, focusing on online platforms, digital communication, mobile and social media. Strategy & execution of marketing technology, including enterprise-wide public / internal facing website platforms, budget management, CRM system integration, digital marketing and communication.Implemented a strategic meetings management program, including spend management and budgetary tools, integration with existing budget approval processes, downstream reporting and analysis, addressing multi-million dollar annual spend.Identified and deployed a global attendee management solution for events, Implementing online marketing of all events & conferences, setting branding and workflow processes. Global execution of institutional corporate access creating and marketing opportunities for investor meetings with corporate investor relations teams. Developed a unique online tool, integrating online registration, meeting requirements and availability, client ranking data and auto allocation.

Brand identity throughout all forms of external and internal marketing. Production management of marketing materials, web development, and event based media. Marketing of key client related web applications in order to deliver research and investor related content.

Managed production and technical operations within the studio. Month-end reporting on operational and financial performance. Daily management of studio staff across different disciplines, including training & development, appraisals, retention