Consultant using prompt engineering strategies to author extraordinary specifications and requirements for web projects for clients in multiple industries, including banking, enterprise software, and online retail.Consumer E-Commerce Replatform - Transition from legacy hybris to SAP Commerce included integrating Brightcove and Elasticsearch into the browse pages. Created HTML/CSS mockups for my dev team to illustrate client's pixel-perfect requirements. (2023)Voice of Customer Initiative - Designed an experimentation framework for a quick serve restaurant (QSR) that captures customer sentiment at any brand interaction, including purchase. This can transform to any industry and is intended to understand why infrequent customers are infrequent customers. (2023)Research & Clinical Content Portal - Contributed to a pharmaceutical client's effort to build an online content hub for its scientific and commercial literature. This is a highly regulated area and content could only be displayed under a complex set of rules and regulations. (2022)E-Commerce Strategy - As the pandemic changed consumer habits, a large brick-and-mortar retained me to assist with its future state online strategy. Most of the work was around its Amazon storefront and the deliverable was a C-Suite strategy proposition. (2020)Commercial Banking Projects - Contributed to an electronic signature (E-Sign) and chatbot support product initiatives for a large commercial bank (2020)Lead Gen & Marketing Automation - Stitched together lead generation datapoints from disparate platforms throughout an enterprise cloud software company's digital infrastructure. (2019-2020)Site Search Enhancements - Owned the transformation to enhanced search functions for an enterprise software company's site search. Features include typeahead, facets, filtering, NLP, etc. (2019-2020)

Conversational Chatbot - Designed and prototyped a conversational chatbot for a quick-serve restaurant franchisee’s drive through operation. Combined STT/TTS, AI/ML, and analog technology with NLP and UX best practices. (2018)E-Commerce Technical Assessment - Evaluated digital landscape and Level-0 process mapping for an apparel retailer. Concluded the client needed a PIM and a better method for managing workflows. (2018)Design Systems - Three consecutive projects resulted in a design system deliverable. One was an e-commerce engagement for a retail giant while the others were for content sites in the financial services sector (2017)E-Commerce Re-Design / Re-Platform - Client-facing functional lead on a site re-design and re-platform for a leading chemical company. Project included merchandising, product taxonomy, cart, checkout, etc. (2015 - 2017)Digital Library - Designed and prototyped a digital asset library with millions of documents. This was a compliance item for a leading aviation company. (2015)Search and PDP - Functional lead for the search feature and product detail page for an electrical component distributor's e-commerce re-design and re-platforming. (2014 - 2015)

Authored specs for aggregating support community content via API syndicationPrepared data visualization of search terms from support community activity