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Shannon Madden Email & Phone Number
Marketing MBA | Member Engagement, Retention Marketing, Storytelling
at
Madden Marketing
4 work emails found
@24hourfitness.com
4 phones found area 925
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing MBA | Member Engagement, Retention Marketing, Storytelling
Location
Meridian, Idaho, United States
Company size
Who is Shannon Madden? Overview
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Quick answer
Shannon Madden is listed as Marketing MBA | Member Engagement, Retention Marketing, Storytelling at Madden Marketing, a with 18 employees, based in Meridian, Idaho, United States. AeroLeads shows a work email signal at 24hourfitness.com, phone signal with area code 925, and a matched LinkedIn profile for Shannon Madden.
Shannon Madden previously worked as Marketing Manager - CRM & Loyalty at Life Time Inc. and Marketing Manager (Member Marketing) at 24 Hour Fitness. Shannon Madden holds Master Of Business Administration - Mba, Marketing/Marketing Management, General from California State University, Hayward.
Company email context
Email format at Madden Marketing
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{first}.{last}@24hourfitness.com
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Profile bio
About Shannon Madden
Most recently at Life Time Inc., my focus was on strategic marketing direction, enhancing member engagement through CRM and digital channels. My adeptness in personalizing brand experiences is grounded in a solid foundation of marketing communications and research, vital in promoting customer loyalty and increasing lifetime value.The team's commitment to connecting members with tailored messages and offers significantly elevated the brand experience. My approach is detail-oriented and collaborative, ensuring that marketing efforts are both effective and efficient. I am motivated by the challenge of nurturing lasting customer relationships and contributing to organizational growth.
Listed skills include Marketing, Cross Functional Team Leadership, Strategy, Retail, and 46 others.
Current workplace
Shannon Madden's current company
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Madden Marketing
8 roles · 26 years
Shannon Madden work experience
A career timeline built from the work history available for this profile.
Marketing Manager - Crm & Loyalty
-Provided strategic marketing direction for specific audiences to promote increased engagement and retention in order to elevate customer LTV-Utilized various digital marketing channels (e.g., email, push, mobile) to connect members with the most appropriate messages and/or offers-Worked to elevate and personalize a member's experience with the brand
Aug 2022 - Apr 2024
Marketing Manager (Member Marketing)
In this role, I fostered positive member experiences as well as enhanced member retention by optimizing overall marketing strategy. I was responsible for supervising the planning, development, implementation, and outcome analysis of integrated marketing programs / events for supporting general Member, Fitness, and Retail areas of the 24 Hour Fitness business.I played an integral role in integrating print, digital (CRM, web, app, video), social, and event marketing tactics into campaigns.Below is the list of my notable achievements for this role:- Elevated company's financial growth through management of annual marketing budget worth $500K+.- Delivered leadership to four Associates, comprised of three Senior Graphic Designers and one Marketing Specialist to achieve performance targets.- Launched an ongoing storytelling campaign featuring the fitness journeys of 24 Hour Fitness members.
Aug 2013 - Mar 2022
Retail Marketing Specialist (West Coast Market)
During this tenure; I boosted brand image / values by devising, establishing, and executing integration of Benjamin Moore retail marketing programs with independent stores selling Benjamin Moore products. I successfully oversaw marketing program event budget to maintain West Coast team operations in compliance with projected event expenses.Important contributions for this role are mentioned below:- Steered effective utilization of co-op advertising funds and guidelines to promote exceptional Benjamin Moore brand message for targeted audiences in line with retail goals.- Marketed to three different / key audience groups within the customer lifecycle: independent retailers, painting contractors, and interior designers.- Planned events to support networking opportunities between the retailers and contractors (typically sporting events) and between the retailers and designers (high-end cocktail hour or seminar types of events) to emphasize brand importance and product quality / benefits.
2009 - 2013
~4 yrs
Manager (Storewide/Divisional Planning)
In this position, I successfully facilitated the merchandising organization to expand sales and improve Mervyns' products / brands by formulating storewide marketing strategies.I was capable of steering positioning, messaging, and offers across all advertising vehicles, including print, ROP, broadcast, direct mail, online, and several grass roots projects.A list of my prominent accomplishments includes:- Generated company's revenue by successfully creating and managing Mervyns' seasonal promotional calendar.- Integrated new product, brand, category launches into the marketing for establishing effective, compelling story to drive in new business.
2008 - 2008
Divisional Marketing Leader (Men'S)
2005 - 2008
~3 yrs
Sr. Inventory Management Replenishment Specialist
2003 - 2005
~2 yrs
Sr. Business Analyst
2001 - 2003
~2 yrs
3 education records
Shannon Madden education
Master Of Business Administration - Mba, Marketing/Marketing Management, General
California State University, Hayward
Bs, Finance
California State University, Chico
Event & Meeting Planning Certification
San Francisco State University
FAQ
Frequently asked questions about Shannon Madden
Quick answers generated from the profile data available on this page.
What company does Shannon Madden work for?
Shannon Madden works for Madden Marketing.
What is Shannon Madden's role at Madden Marketing?
Shannon Madden is listed as Marketing MBA | Member Engagement, Retention Marketing, Storytelling at Madden Marketing.
What is Shannon Madden's email address?
AeroLeads has found 4 work email signals at @24hourfitness.com for Shannon Madden at Madden Marketing.
What is Shannon Madden's phone number?
AeroLeads has found 4 phone signal(s) with area code 925 for Shannon Madden at Madden Marketing.
Where is Shannon Madden based?
Shannon Madden is based in Meridian, Idaho, United States while working with Madden Marketing.
What companies has Shannon Madden worked for?
Shannon Madden has worked for Madden Marketing, Life Time Inc., 24 Hour Fitness, Benjamin Moore & Co., and Mervyns.
How can I contact Shannon Madden?
You can use AeroLeads to view verified contact signals for Shannon Madden at Madden Marketing, including work email, phone, and LinkedIn data when available.
What schools did Shannon Madden attend?
Shannon Madden holds Master Of Business Administration - Mba, Marketing/Marketing Management, General from California State University, Hayward.
What skills is Shannon Madden known for?
Shannon Madden is listed with skills including Marketing, Cross Functional Team Leadership, Strategy, Retail, Management, Marketing Strategy, Sales, and Integrated Marketing.
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