-Provided strategic marketing direction for specific audiences to promote increased engagement and retention in order to elevate customer LTV-Utilized various digital marketing channels (e.g., email, push, mobile) to connect members with the most appropriate messages and/or offers-Worked to elevate and personalize a member's experience with the brand

In this role, I fostered positive member experiences as well as enhanced member retention by optimizing overall marketing strategy. I was responsible for supervising the planning, development, implementation, and outcome analysis of integrated marketing programs / events for supporting general Member, Fitness, and Retail areas of the 24 Hour Fitness business.I played an integral role in integrating print, digital (CRM, web, app, video), social, and event marketing tactics into campaigns.Below is the list of my notable achievements for this role:- Elevated company's financial growth through management of annual marketing budget worth $500K+.- Delivered leadership to four Associates, comprised of three Senior Graphic Designers and one Marketing Specialist to achieve performance targets.- Launched an ongoing storytelling campaign featuring the fitness journeys of 24 Hour Fitness members.

During this tenure; I boosted brand image / values by devising, establishing, and executing integration of Benjamin Moore retail marketing programs with independent stores selling Benjamin Moore products. I successfully oversaw marketing program event budget to maintain West Coast team operations in compliance with projected event expenses.Important contributions for this role are mentioned below:- Steered effective utilization of co-op advertising funds and guidelines to promote exceptional Benjamin Moore brand message for targeted audiences in line with retail goals.- Marketed to three different / key audience groups within the customer lifecycle: independent retailers, painting contractors, and interior designers.- Planned events to support networking opportunities between the retailers and contractors (typically sporting events) and between the retailers and designers (high-end cocktail hour or seminar types of events) to emphasize brand importance and product quality / benefits.

In this position, I successfully facilitated the merchandising organization to expand sales and improve Mervyns' products / brands by formulating storewide marketing strategies.I was capable of steering positioning, messaging, and offers across all advertising vehicles, including print, ROP, broadcast, direct mail, online, and several grass roots projects.A list of my prominent accomplishments includes:- Generated company's revenue by successfully creating and managing Mervyns' seasonal promotional calendar.- Integrated new product, brand, category launches into the marketing for establishing effective, compelling story to drive in new business.