Sophie Lyon Email & Phone Number

Auckland, Nz

Accountabilities for CRM and Billing platforms at Genesis Energy and responsible for setting the strategic direction for all things automation across Genesis Energy and its brands.

Accountabilities for CRM and Billing platforms at Genesis Energy and responsible for setting the strategic direction for all things automation across Genesis Energy and its brands.

New Zealand

Responsible for setting the strategic direction for all things automation across Genesis Energy and its brands.

Auckland, New Zealand

Responsible for developing and delivering the New Zealand Herald's editorial innovation roadmap and providing strategic direction to develop our multimedia storytelling and capability across video and visuals.

Auckland, New Zealand

Responsible for conceiving, delivering and driving the commercial performance of1 NEWS’ digital media consumer products across both existing and new distributionplatforms.

Greater New York City Area

Sydney, Australia

Jeenee is a community organisation in the disability sector, who develops digital technology to help people with disabilities live more independent lives. Working with other members of the senior team, responsible for the overall management of the Jeenee portal and associated products.Responsibilities:• Leadership, planning, successful implementation and ongoing management of the new portal and other products • Successful product life cycle management • Commercialise the… Show more Jeenee is a community organisation in the disability sector, who develops digital technology to help people with disabilities live more independent lives. Working with other members of the senior team, responsible for the overall management of the Jeenee portal and associated products.Responsibilities:• Leadership, planning, successful implementation and ongoing management of the new portal and other products • Successful product life cycle management • Commercialise the portal and leverage to drive the audience into associated products• Ultimate responsibility for identification of content and audience opportunities Show less

Sydney

Provide a range of consulting services across the digital media space, including digital product and content strategy, road-mapping, development and implementation, and a subject matter expert in online video and sport and news content areas.Projects include:Video strategy consultant to Head of Video, News Ltd, focused on integration of VOD and lived streamed content across News Ltd consumer products along with analytics of video content areas to understand usage metrics and… Show more Provide a range of consulting services across the digital media space, including digital product and content strategy, road-mapping, development and implementation, and a subject matter expert in online video and sport and news content areas.Projects include:Video strategy consultant to Head of Video, News Ltd, focused on integration of VOD and lived streamed content across News Ltd consumer products along with analytics of video content areas to understand usage metrics and behaviours behind content consumption Show less

Sydney, Australia

Responsible for the strategic planning, definition and launch of social products and the continued development and evolution of social touchpoints across the Fairfax suite of products, including smh.com.au, theage.com.au and other mastheads.

Auckland, New Zealand

Product Manager responsible for TVNZ’s market leading VOD service, TVNZ Ondemand, and all entertainment content across TVNZ’s digital platforms, including online, mobile, social and other emerging content formats.Responsibilities & Achievements- Built TVNZ Ondemand brand to 96% brand awareness – leads market streams by 100%- Led the delivery of TVNZ Ondemand on the PS3 – world’s first commercial broadcast partner for PS3- Product design and delivery of TVNZ iPad and iPhone… Show more Product Manager responsible for TVNZ’s market leading VOD service, TVNZ Ondemand, and all entertainment content across TVNZ’s digital platforms, including online, mobile, social and other emerging content formats.Responsibilities & Achievements- Built TVNZ Ondemand brand to 96% brand awareness – leads market streams by 100%- Led the delivery of TVNZ Ondemand on the PS3 – world’s first commercial broadcast partner for PS3- Product design and delivery of TVNZ iPad and iPhone apps – reached No.1 in category- Development and led implementation of TVNZ’s social media strategy – now engaged with over 25% of NZ’s social market- Social media campaign activity for Emmy Award-winning digital drama, Reservoir Hill- Enhanced sales take-to-market strategy through influencing and educating stakeholders- Managed all phases of the product life cycle, as well as acting as a conduit between content, sales and commercial teams- Key digital stakeholder in the content rights acquisition process- Organisational spokesperson on social media and emerging platforms, including presentations to industry organisations- Innovation regarding sponsorships, inventory, annual and quarterly forecasting, and inventory forecasting against content schedules on a week-by-week basis Show less

Sydney, Australia

Managed strategy and delivery of SBS’ sports properties across digital platforms, including the marquee properties of football and cycling.Responsibilities & Achievements - The World Game – Australia’s biggest football site and SBS’ cornerstone digital property- Led digital product design and delivery of Cycling Central – SBS’ flagship cycling property- Tour de France & The World Game websites - finalists at 15th Annual AIMIA Awards- Recruited and managed team of… Show more Managed strategy and delivery of SBS’ sports properties across digital platforms, including the marquee properties of football and cycling.Responsibilities & Achievements - The World Game – Australia’s biggest football site and SBS’ cornerstone digital property- Led digital product design and delivery of Cycling Central – SBS’ flagship cycling property- Tour de France & The World Game websites - finalists at 15th Annual AIMIA Awards- Recruited and managed team of production staff, including performance management and remuneration reviews. Broader experience in organisational design- Managed coordination within various departments to ensure technical, promotional business and programming alignment- Developed business cases and budgets, while also responsible for forecasting- Negotiation of digital content rights, including Serie A football and cycling properties- 50% increase in unique browsers to the SBS Tour de France website Show less

Sydney, Australia

At Telstra I led digital product strategy and development across mobile and online for the BigPond Sport portal product, collaborating with cross-functional teams to design and launch products.Responsibilities & Achievements- Led product design and delivery, including a significant relaunch of BigPond Sport- Digital product suites for Ashes cricket, FINA World Swimming Championships, Tour de France, Cricket World Cup, Rugby World Cup- Recruited and managed a content and… Show more At Telstra I led digital product strategy and development across mobile and online for the BigPond Sport portal product, collaborating with cross-functional teams to design and launch products.Responsibilities & Achievements- Led product design and delivery, including a significant relaunch of BigPond Sport- Digital product suites for Ashes cricket, FINA World Swimming Championships, Tour de France, Cricket World Cup, Rugby World Cup- Recruited and managed a content and product team responsible for BigPond Sport content across all platforms Show less

Auckland, New Zealand

Product responsibility for TVNZ’s interactive platforms: TVNZ.co.nz, TVNZ Ondemand and TVNZ Teletext, with management responsibility for 20 staff across News, Sport and Television verticals. Responsibilities & Achievements- Developing innovative content across online, Teletext and the mobile phone- Refocus on video – including live streaming of sport and news events