Scott Mcallister – Executive Coach And Speaker Mba Acc Email & Phone Number

Provide Executive Coaching services to mid to senior-level Executives with a focus on driving personal and professional growth.In his Executive Coaching practice, www.mcaexecservices.com, he is dedicated to guiding individuals towards their "North Star." Specializing in unlocking potential, Scott shines a light on self-discovery for executives, helping them gain clarity on their mission, values, and unique strengths or "superpowers." Through his strategic approach, clients not only drive career acceleration and change (D), but also unleash peak performance (U) and elevate levels of fulfillment (E) in their lives. With over 30 years of experience in driving transformation and change at the senior levels of Marketing and Digital organizations, including roles at American Express, GE, DELL, Time Inc., and Comcast, Scott brings a wealth of corporate wisdom to his coaching practice.Scott's coaching ultimately empowers clients to envision, plan, and realize the life of their dreams.Scott also delivers talks as a speaker for groups with topics such as “Confessions of a Corporate Healer: Unleashing performance through Purpose” about elevating performance through clear purpose and “Job search demystified: Your Guide to Finding a Job with Ease” helping individuals to ace their job search.

Ashburn, Virginia, Us

Increased responsibility taking on leadership of team of nearly 100 for Brand, Content Hub, Country Marketing, Events, Product Marketing, Sales Enablement, Sponsorships, and Creative Services for the organization in addition to focus on Digital Marketing, Analytics and Operations.• Elevated website engagement test versus control by 58% through redesign of the home page experience, streamlining to 1/3 the length, and cleaning up the usability of the site.• Increased page view engagements by 25% in launching industry and geo personalization for the web site.• Launched global sponsorship with Manchester United English Premier League football club generating $510M media value in year one, elevating brand awareness by 81%, and improving positive brand perception by 25%.• Lifted Social Media reach by 27% and engagement by 20% through a move to rich video, launch of the new Brand X creative evolution, and development of a global coordinated calendar.• Unveiled global sponsorship with Scuderia Ferrari generating 986 media clippings with potential reach of 825M spanning 20 major markets while social content reached 5M across Ferrari and DXC owned channels. • Launched LinkedIn monthly Digital Digest generating scale of nearly 500K subscribers and 474K engagements in the new channel.

Ashburn, Virginia, Us

Led internal and external Digital channels - web, intranet, social, & email, - marketing analytics, budgeting/forecasting, operations and strategy for the Marketing organization.

New York, Us

Delivered strategic advisory services to senior executives to modernize their approach to growth. Select highlights/consulting roles include:∙ Served as Interim Chief Marketing Officer for Pulse Insights in New York, NY, a privately held B2B SaaS voice-of-the-customer digital platform that collects and leverages customer feedback to help companies make smarter decisions more rapidly.o Responsible for building and growing a marketing strategy.o Sharpened company’s positioning and messaging by talking with clients and prospective clients to understand operations, alternatives and opportunities.∙ Served as Senior Advisor for Fractal.ai in New York, NY, a private-equity-owned consulting firm helping Fortune 100 companies power every decision in the enterprise using analytics and artificial intelligence.o Contracted to deliver thought leadership for strategic positioning and go-to-market and sales efforts.o Reviewed and redefined go-to-market materials for stronger sell-through with clients.o Led conference sessions with both customers and prospects.o Orchestrated more than 20 potential client introductions to the sales cycle as new customers of the firm.∙ Advised European Ad Tech SaaS leveraging AI to deliver digital creative at scale.∙ Crafted new communications platform to deliver to prospective clients for digital marketing firm.∙ Improved on strategic and go-to-market approach for marketing mix-optimization software platform.∙ Delivered insights for next-generation customer marketing for multinational pharmaceutical firm.

Philadelphia, Pa, Us

Led team of 35 to drive digital customer experience company-wide transformation program, personalization platform elevation, digital performance analytics & reporting, budget, and operations to improve efficiencies and gain bottom-line impact.* Crafted three-year vision for digital strategic transformation focusing on largest volume impact experiences across sales, servicing, bill payment, and repair touch-points for customers and employees.* Managed all ongoing digital program forums across the Chairman, Chief Executive Officer, C-suite, and executive and middle-management levels to drive awareness, decision-making and change management.* Improved ongoing customer "digital only" sales and servicing usage by 32% – growth from 59.5% to 78.6% penetration – dropping hundreds of millions of dollars in savings to the bottom line from 2016 to 2019. * Raised conversion performance by as much as 47% with the movers segment and sales volumes by as high as 43% with the internet-only segment by owning, envisioning, and elevating the company’s Digital Personalization platform for Xfinity.com and the MyAccount app. * Lifted customer digital troubleshooting volumes 144% from 2016 to 2019, leveraging launch of agile work methodology across program, UX, product, technology, and field roles.* Raised auto-payment customer penetration by 85% from 2016 to 2019, improving lifetime values on average $250 per customer through leadership of cross-company task force focused on launching new experiences, incentives, and cross-channel targets and programs, and better aligning sales flows with auto payment sign-up.* Elevated Digital penetration of consumer residential move sales from 0% to 27% during time in role building new end to end experience and driving operational changes to highlight the experience.

New York, Ny, Us

Led global team of nearly 30 to drive Digital paid media, targeting, analytics, experiences, products, capabilities, and busi-ness development to generate consumer revenue streams.* Out-performed Search, Social and Display Advertising goals by 2%, 15% and 14% respectively, by transitioning agencies and upgrading in-house capabilities, focusing on lifetime values of products, and leveraging attribution to direct investment to the appropriate channels and brands.* Improved renewal rates 78% and login rates 5%, through redesigned and enhanced experience and digital capability stack for outdated consumer service experience. Launched new mobile-responsive experience, with personalized marketing ca-pabilities and nimble data architecture. * Drove launch of paywall experiences and capabilities for consumer registration and payment across five Time Inc. titles, yielding scaled approach across weekly titles. * Generated a 70% lift on Time.com gated content orders once we launched PCS. The metered paywall on EW.com is projected to lead to an 80% lift in net orders YOY.* Steered launch of Virtual Reality SI Swim experience, creating new digital consumer monetization model yielding 11% mo-bile digital upgrade, and over performance of newsstand expectations by 51%.* Led update of e-commerce platform to launch new People Shop and Time Photo Imagery stores, creating new revenue streams and exceeding pilot expectations for both properties.* Shaped growth acceleration to 25% YOY revenue lift since 10/15 launch of Next Issue Media – Time Inc. part-owned start-up - based on strategic advisement on product roadmap and rebranding.* Negotiated and contracted a $50M investment round raise for partially Time Inc. owned, Next Issue Media, (as advisor to the Board) from KKR Private Equity. * Led Company’s push into new content distribution platforms – i.e. Apple News, Magzter, & Blendle. Created deal struc-tures, launched distribution and new media consumption formats.

New York, Ny, Us

Led team of 15 Marketing, PR, Event, and Digital professionals for largest luxury timepiece retailer in the US.* Envisioned and implemented Holiday digital platform with integration of social media, flash sales, and digital catalogs, lifting traffic 37%, growing social followers by 193%, and driving sales by 75%.* Led development of strategic vision and RFP for new eCommerce platform while projecting a better performing site, saving 58% annually in support and licensing costs.* Launched ‘Our Minutes’ blog with behind the scenes insight about the luxury watch industry from Tourneau.* Defined new customer life cycle approach for Customer Relationship Management (CRM), driven by welcome series and life cycle triggers projected to improve Revenue per Customer by 15%.* Redefined Paid Search platform from the ground up to move an unprofitable program to 146% ROI.

New York, Ny, Us

Led global multi-location, "lean startup” team to rapidly develop and launch prototypes focused on prospect marketing in Social Media channels and to release power of Social Graph data for more targeted communication.* Drove cross company Facebook API-targeting partner test identifying next generation partner while lifting ROI’s by 250% and resulting in nearly $8M of incremental global investment.* Developed six Social Media marketing beta platforms each developed in six to eight week cycles leveraging “lean startup” methodology demonstrating a successful path towards a new scalable global marketing platform.

New York, Ny, Us

Led team of 40+ to develop and execute Global Enterprise level Digital strategies, Mobile and Tablet App experiences, Social Media sharing, Governance of Digital efforts across the Company, tagging standards and execution, analytics and business insights for the Digital channel.* Launched Company’s first Tablet native App experience on Apple and Android platforms in 2.5 months leveraging agile technology development and resulting in a 4.5 customer rating.* Designed and implemented new Digital data warehouse to unify customer, offline and online data leading to breakthrough analytic insights in the Mobile and PC Web space.

New York, Ny, Us

Led team of 20 to acquire new card members through the American Express.com web site, online advertising, online search, affiliate networks, television and social media channels.* Redesigned AmericanExpress.com prospect acquisition experience utilizing luxury and “best in class” practices lifting appli-cation conversion 70%, premium card mix 20%, and accounts 10% post launch. * Developed new Paid Search strategy redesigning bidding approach and customer journey doubling forecasted results while trimming marketing investment 35%.* Transformed online banner advertising strategy to shift focus from card generation to profitability in acquisition lifting ROI by 394%.* Drove Television and Online channel approach for the Delta Co-brand card launch into Northwest airline markets and the new Premier Rewards Gold card exceeding product expectations by 59% and 280%.

New York, Ny, Us

Led team of 12 to manage partnerships, product selection, promotions, ShopAmex.com site, and marketing communications associated with the Merchandise category of the Membership Rewards program growing category redemption volume 36% year over year, a 64% premium to overall rewards program.

New York, Ny, Us

Managed team of five to deliver new partnerships, product merchandising, and category marketing management to deliver 30% compound annual growth rate in category.

Round Rock, Texas, Us

Marketing and Operations Senior Manager – DellOutlet.com, 2004Marketing Senior Brand Manager – Consumer Notebook Products, 2002 - 2004Marketing Brand Manager, Small Business Servers & Storage, 2000- 2002New Business Development Manager – Dell.com, Small Business E-Services, 1999 - 2000

Boston, Ma, Us

Six-Sigma Black Belt – Lighting Division, 1997 Financial Operations Analyst – Quartz Affiliate, 1995 - 1996 Financial Management Program (FMP) Trainee – Lighting Division, 1993 - 1995

Mba, General Management

Bs, Finance

Education record