Sarah Cohen Email and Phone Number
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Sarah Cohen is a Digital product & UX lead for such brands as Target, MTV and Hallmark. at Noun Project. She possess expertise in e commerce, user experience, content strategy, digital media, social media and 44 more skills. Colleagues describe her as "I had the pleasure of working with Sarah for over five years on a variety of projects ranging from top-level strategic to day-to-day tactical. Sarah is the rare example of an individual who is not only comfortable at both ends of that spectrum, but excels. She is a thought leader and innovator who also possesses the ability to get things done. She is able to do this because she is an extremely creative thinker, an excellent communicator and an effective team builder. In addition, she is highly sought out for her expertise and innovation within interactive media. This expertise was a huge asset in developing brand, audience and editorial voice at Cooking.com during our time working together. In short, Sarah is an A-player.", "I was fortunate to have worked with Sarah during my time at Cooking.com. She brought a creative edge to site enhancements that drove an improved user experience. She worked closely with all departments and could be counted on meet needed deadlines. As we moved our development practices to a more Agile approach she helped lead the way by embracing the necessary processes and insisted others do the same. Sarah played a big role in the successes that Cooking.com had in creating a new site platform that enabled quicker and more cost effective site launches. Any eCommerce company would benefit from having Sarah part of their executive team. I know we were much stronger for having her part of ours.", and "Sarah is a visionary product manager, an amazing asset to any team, and a joy to work with. She consistently identifies new features and technologies to increase traffic and conversion, and is able to socialize the ideas to get backing and buy-in across the company. Her ability to translate high level features into other levels (roadmaps, requirements, wireframes, etc.) for easier understanding across the organization is a rare and remarkable strength. Additionally, Sarah's attention to the smallest details, while never losing track of the big picture, always ensures that she delivers the highest quality projects."
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Chief Product OfficerNoun ProjectLos Angeles, Ca, Us -
Head Of ProductNoun Project May 2019 - PresentLos Angeles, Ca, UsLead product strategy, customer-centered innovation, and product delivery for company with globally sourced and rigorously managed collection of more than 4 million vector icons and a growing collection of stock photos. Noun Project is committed to diversity and inclusion in visual language, and operates leading image library solutions via API, Web, and app services. -
Vp Product Management, Digital GreetingsHallmark Labs Aug 2017 - May 2018Santa Monica, Ca, UsLed Hallmark Greetings digital product. Oversaw innovation roadmap and two consumer products: A personalized card iOS app and a subscription-based eCard service. Re-ignited production for in-progress app. Identified customer/business needs, aligned features to priorities. Created PRD, fixed fractured documentation. Oversaw microservices requirements for platform team. Concurrently prototyped and iterated product, resulting in higher user satisfaction and strategic utility; on-time beta release. Focused eCard team on critical issues and tools while planning microservice re-platforming; eCard paying subscribers rose 7% YOY. -
Team Lead'Confidential' Mar 2016 - Aug 2017Leadership role in stealth startup.
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Vp Product Management & User Experience, Target Recipes & Kitchen E-Com AcquisitionsTarget Mar 2013 - Jan 2016Minneapolis, Mn, UsLed the Target Recipes digital innovation project and oversaw digital product management, user experience and editorial content for Target’s two culinary e-commerce acquisitions: Cooking.com & CHEFScatalog.com.Launched Target Recipe service and API to be leveraged across Target digital (listing, couponing) and possible in-store AR. Also launched responsive recipe destination supporting marketing and advertising commitments. Optimized core shopping path across acquisition e-commerce brands. Achieved 11% drop in cart abandonment. YOY conversion +19% overall (+137% phone, +76% tablet).Implemented Agile processes, usability and A/B testing practices and data-driven decision-making. -
Vp Product Management, Ux And ContentCooking.Com (Part Of Tcc Cooking Inc. A Wholly Owned Subsidiary Of Target Corp.) Feb 2007 - Feb 2013Marina Del Rey, Ca, UsOwned this e-commerce agency’s digital product management, UX and food content strategy & production for flagship Cooking.com brand and for more than 12 white-label partners. Conceptualized and launched platform powering stores for Food Network, Calphalon, Dunkin’ Donuts, Rachael Ray, Emeril Lagasse and more. Shipped enterprise e-com platform powering multiple, uniquely branded and shopped front-ends. Met challenge to shift from monolithic structure to scalable tech and business solutions. Partnered with engineering to implement SLA/MVC framework. Defined and authored data and business requirements for more than 60 platform functional “modules” leveraging XML configs. Created front-end pattern library. New platform + Agile processes reduced per-site launch cost 75% and delivered 5x reduction in launch time while improving functional quality and site speed across all brands.Also oversaw food content & marketing (e-mail, social). Doubled recipe visitation & added 2MM content subs. -
Digital Strategy ConsultantSarah R. Cohen Digital Media Consulting 2005 - Feb 2007Helped media clients identify competitive white space and long-term digital strategies; proposed organizational structure and process; delivered executive presentations. Clients included The Los Angeles Times and Advance Publications.
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Vp Product & Ux For Mtv.Com And Mtv MobileViacom Jul 2000 - Nov 2003New York, Ny, UsSet MTV.com’s digital vision and led execution that transformed MTV from a traditional cable channel to an omnichannel experience. Made MTV.com the #1 music destination (from #4). Premiered MTV mobile.Developed digital-forward strategy for music, television, and social. Won support with executive management and aligned planning across MTV departments. Organized staff of 40+ into self-contained vertical product teams focused on priorities. Oversaw planning, documentation, design and process.Innovations included MySpace-style social network (before MySpace): 7 million members. Groundbreaking, original online and convergent programming: Two Interactive Emmy nominations. UVs +40% ’03 vs. ’00 and ad revenue +135% vs. ’99. -
Director, New MediaFood Network 1998 - 2000New York, Ny, UsMade FoodNetwork.com the #1 cooking destination on the Web, leveraging emerging tech to satisfy needs of fans, busy home cooks, and aspiring chefs. Oversaw digital vision and product, focusing on how new technology might solve audience problems. Result: Uniquely robust recipe search/browse for era and one of the first cooking technique video libraries, plus dynamic, real-time Web-TV sync, episodic TV content experiences, flexible CMS and more. Built product management, design and content group. Oversaw UX/UI, authored requirements and functional specifications, managed RFPs & external engineers. Established editorial voice, led writing team, managed staff of 5.Conceived, launched and managed innovative content programs, including early use of e-mail as marketing tool: The “12 days of Cookies” and “Holiday Countdown” programs (launched ’99) are still some of FN’s most important seasonal campaigns. -
Senior Editor, New MediaAdvance Newhouse 1994 - 1998UsReact, a newsweekly for teens, premiered in 1995 and was the first magazine in U.S. history to launch simultaneously in print & online (print circ 4 million). Pitched and won support for the print+digital foundational concept. Served as product lead and chief editor for Web and IVR phone experience, writing specs and managing staff, editorial calendar, contracts, content.
Sarah Cohen Skills
Sarah Cohen Education Details
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Yale UniversityEnglish -
University Of OxfordFine Art
Frequently Asked Questions about Sarah Cohen
What company does Sarah Cohen work for?
Sarah Cohen works for Noun Project
What is Sarah Cohen's role at the current company?
Sarah Cohen's current role is Digital product & UX lead for such brands as Target, MTV and Hallmark..
What is Sarah Cohen's email address?
Sarah Cohen's email address is em****@****ail.com
What is Sarah Cohen's direct phone number?
Sarah Cohen's direct phone number is +131045*****
What schools did Sarah Cohen attend?
Sarah Cohen attended Yale University, University Of Oxford.
What skills is Sarah Cohen known for?
Sarah Cohen has skills like E Commerce, User Experience, Content Strategy, Digital Media, Social Media, Product Management, Agile Methodologies, Seo, Strategy, Mobile Applications, Information Architecture, Integrated Marketing.
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