Marketing Coordinator (Luxury Brands)
Mclean, Va, Us
- Led cross-functional team (media, analytics, planning, innovation, digital strategy) in developing the Conrad Concierge Mobile Application marketing and communication launch plan, resulting in 60,000 downloads.- Managed brand and property social media content, messaging, video production, and web page enhancements.- Analyzed quantitative results to assess the effectiveness of promotional marketing efforts, recommending modifications in strategies and approaches based on hotel stay summary reports.- Managed content for two internal marketing toolkit websites using WordPress.- Developed creative briefs and managed the creative development timeline and process.- Contributed to the development of brand guidelines for Conrad and Waldorf hotel brands, ensuring consistent brand voices across all consumer touchpoints.- Assisted in the allocation of a $20 million marketing budget, overseeing advertising, print collateral, trade shows, seminars, and services from multiple external creative, digital, and communication agencies.