As the Marketing Manager at Core Systems, I lead the strategic planning and execution of marketing initiatives to enhance brand presence and drive business growth. My role encompasses managing digital and traditional marketing channels, overseeing website development, and producing compelling marketing materials to support the company’s objectives.Key Responsibilities:- Website Design and Management: Design, build, and manage the company website to ensure optimal user experience, SEO performance, and alignment with brand messaging.- Digital Marketing Campaigns: Develop and execute successful Google Ads campaigns, social media campaigns, and digital content strategies to increase brand visibility and generate leads.- Content Creation: Produce high-quality press releases, print ads, and trade show materials to promote company products and services, ensuring consistent messaging across all platforms.- Marketing Collateral: Lead the creation and design of marketing collateral, including print and digital ads, brochures, and trade show displays, to effectively communicate the company’s value proposition.- Project Leadership: Oversee the design, development, and ongoing maintenance of the company website, coordinating with cross-functional teams to ensure timely updates and enhancements.Achievements:- Successfully launched and optimized multiple Google Ads campaigns, significantly increasing lead generation and conversion rates.- Designed and executed comprehensive marketing strategies that elevated brand recognition and expanded the company’s market reach.- Led the design and development of a new company website, improving user engagement and SEO performance, resulting in a substantial increase in site traffic.

As a Freelance Digital Marketing Specialist, I specialize in a wide range of digital tasks to help clients achieve their online marketing goals. My responsibilities include website design and development, graphic design, content creation, and video editing, all tailored to enhance brand visibility and engagement.Key Responsibilities:- Website Design and Development: Build and maintain responsive, SEO-optimized websites for clients to improve user experience and drive traffic.- Graphic Design: Create visually appealing graphics and promotional materials for websites, social media, and online stores, ensuring brand consistency.- Content Creation and Writing: Develop engaging and informative content for blogs, newsletters, social media posts, and product descriptions to captivate the audience and boost conversions.- Video Editing: Produce and edit high-quality videos for digital marketing campaigns, including promotional videos, tutorials, and social media content.- Portfolio Management: Manage a diverse portfolio of clients, providing tailored solutions to meet their unique needs and objectives.- Sales and Client Relations: Establish and nurture strong relationships with clients, resulting in a network of 10 brands with websites, online stores, and a combined social media following of over 350,000.Achievements:- Successfully built and managed a network of 10 brands, each with a dedicated website and online store, achieving a cumulative social media following of 350,000+.- Increased client sales and brand visibility through strategic website enhancements, engaging content, and targeted social media marketing campaigns.- Demonstrated expertise in multi-channel digital marketing, driving growth and revenue for clients across various industries.

As the Creator and Manager of Gifrific.com, I oversee all aspects of the website and brand, from content management and social media strategy to app development and revenue growth. My role involves curating a vast collection of animated GIFs, enhancing user experience, and driving traffic to the site through strategic branding and marketing efforts.Key Responsibilities:- Content Management: Curate and manage thousands of animated GIFs on Gifrific.com, ensuring a diverse and engaging collection that attracts a wide audience.- Social Media Management: Develop and execute social media strategies to promote Gifrific's content across various platforms, increasing brand visibility and engagement.- App Development: Led the creation and launch of the Gifrific app, compatible with iPhones, iPads, and iPods, to expand the brand’s reach and offer a seamless user experience on mobile devices.- Brand Development: Focus on building and evolving the Gifrific brand through targeted marketing efforts, maintaining a consistent voice and presence across all digital channels.- Website Traffic Growth: Implement SEO strategies and content optimization to drive traffic to the website, enhancing visibility and audience reach.- User Interface (UI) Design: Continuously improve the website’s user interface to provide a better user experience, resulting in increased user retention and engagement.- Revenue Growth: Develop and execute long-term strategies to increase advertising revenue through targeted campaigns and partnerships.Achievements:- Successfully launched the Gifrific app, expanding the brand’s presence on mobile platforms and reaching new audiences.- Grew website traffic significantly through effective SEO strategies, content curation, and social media promotion.- Increased advertising revenue by developing a strong brand identity and leveraging high-traffic content to attract advertisers.

As the Web Design and Development Director, I lead the creation of digital solutions that enhance user experience and drive brand growth. My work spans responsive web design, content creation, app development, and digital marketing strategies.Key Responsibilities:- Responsive Web Design: Design and develop responsive websites for optimal user experience.- Content & Copywriting: Oversee creative content development and write compelling copy to strengthen brand messaging.- App & UX Development: Manage app development and enhance user experience through intuitive design.- Brand & Marketing Strategy: Conduct market research, develop brand strategies, and optimize online presence.- Digital Marketing: Implement SEO, manage Google Analytics and AdWords, and execute digital marketing campaigns.Achievements:- Led the design and launch of responsive websites, boosting user engagement.- Increased traffic and conversions through effective SEO and Google AdWords strategies.- Developed successful brand strategies that enhanced market positioning and growth.

As the Webmaster and Marketing professional at BST Nano Carbon, I was responsible for developing digital content and marketing strategies to enhance brand visibility for sports equipment companies.Key Responsibilities:- Brand and Content Development: Created and managed digital content for multiple sports equipment brands.- Marketing Campaigns: Produced and managed Google Ads, press releases, print and social media campaigns, and trade show materials.- Creative Direction: Provided creative direction for product design and development to align with market trends and brand objectives.Achievements:- Successfully developed digital content and campaigns that increased brand recognition and market reach.- Led creative marketing efforts that contributed to effective product launches and promotions.

As the Manager of New Media Design, I led digital initiatives and content production to enhance the foundation’s online presence and engagement.Key Responsibilities:- Website Design and Development: Managed the design, development, and launch of the foundation’s website and digital content.- A/V Production: Directed audio/visual production for annual conferences, ensuring high-quality presentations and recordings.- Grant Management: Secured and managed a $100,000 yearly Google Ad Grant, optimizing it for maximum impact.Achievements:- Successfully launched and managed a comprehensive website redesign that increased user engagement.- Enhanced the foundation's digital footprint through strategic use of the Google Ad Grant.

As the Director of Digital Marketing at Power Media LLC, I led the development and management of digital content and marketing strategies across various platforms to drive audience engagement and brand growth.Key Responsibilities:- Website and Social Media Management: Designed, built, and managed company websites, blogs, and social media networks to enhance online presence.- Content Creation: Published over 250 articles on sports, incorporating writing, videography, photography, and graphic design.- SEO and Web Design: Optimized content for search engines and designed user-friendly websites.Internship Programs: Developed and managed internship programs for high school and college students, providing mentorship in digital marketing and content creation.Achievements:- Successfully increased online engagement through strategic content and SEO efforts.- Built a robust internship program that supported talent development and contributed to the company’s content strategy.