Sean C. Email & Phone Number

St. Louis, Mo, Us

Purchase, Ny, Us

The bullet points...* Creative and strategic counselor, providing guidance on content creation, how it should be distributed, and how it can engage their key audiences* Produces content strategy documents, including multi-channel content and messaging strategies, audience research and customer journeys, user personas, editorial calendars, and content development* Consults on branding, social and creative strategies relating to consumer behavior and customer experiences* Leverages research/analysis and translates into actionable insights to create value for partners

St. Louis, Missouri, Us

The bullet points (position impacted by COVID-19)...* Collaborated with global brand teams to create and implement highly efficient and engaging marketing programs via TV, digital, print, mobile and other emerging media* Directed and worked closely with external agency partners and channel business/marketing teams on every phase of creative from development through implementation to evaluation of a campaign's performance, ensuring goals were achieved* Served as matter expert in media and supported all brands and channel marketing teams* Analyzed and reported program and partner performance, providing recommendations and results for optimization of creative elements

Saint Louis, Mo, Us

The bullet points...(position impacted by agency restructuring)...* Led team of content managers and strategists, directing content strategies and brand planning across all agency departments to ensure consistency and execution across a variety of ecosystems* Content strategy lead for two leading global crop sciences brands, offering multichannel expertise in successful digital content campaigns* Contributed digital content leadership to the development of holistic digital strategies for multiple clients* Leveraged data and input from key stakeholders that informed future marketing and content decisions* Monitored, analyzed and communicated trends, news on emerging technologies and marketing metrics

St Louis, Missouri, Us

The bullet points...* Managed all facets of agency global rebrand, including handling internal/external communications, public relations and content marketing campaign strategy * Owned redevelopment of company's global digital content strategy, which included thought leadership, coordination of worldwide office network and associated content deployment across appropriate channels* Drove development and management of a comprehensive communications program for both internal and external audiences to communicate key messages* Provided strategic and communications support and research expertise on behalf of leading consumer brand clientele, including Dr Pepper Snapple Group, Anheuser-Busch InBev

New York, Us

* Sourced and synthesized information and data points, translating them into actionable insights that told compelling stories* Simplified day-to-day management of multiple innovation projects, including organizing, supervising, and leading editorial oversight for GroupM’s quarterly publication, NEXT, reducing turnaround time for publishing calendar* Cultivated digital media alternatives and business intelligence trends and developed a point of view, demonstrating creativity and strategic thinking * Led content production for forward-thinking client presentations, specializing in retail innovations and consumer behavior * Directed development and implemented editorial process for Next News Now (NNN), an agency-wide newsletter; NNN provided key insights into the evolution of media, media platforms, customer experience and consumer behavior and its affect on GroupM clients* Organization ceased operations April 2016

St. Louis, Mo, Us

The bullet points...* Strategic leader in defining all content marketing initiatives, including but not limited to listening, publishing and developing and implementing global digital campaign strategy for such major brands as AGCO (global social media manager for Challenger & Massey Ferguson tractor brands) and Wahl Professional* Created copy for all digital channels, including digital marketing, advertising, digital product, application and website copy* Worked closely with UX/Product Designers and developers to maximize the flow, engagement and outcome of every experience* Designed, developed, and implemented cross-channel strategies* Conceived media strategies and content development for proposals, winning new agency business* Piloted earned, paid and owned media strategy planning and execution across marketing channels* Continuously assessed the effectiveness of integrated marketing initiatives through data analyzation * Transformed agency approach to content marketing, public relations, and traditional media projects

St Louis, Missouri, Us

The bullet points...* Spearheaded the building and expansion of the company's agency division and digital presence* Elevated creative direction for agency copywriters and artists on client campaign strategy, development, and conceptualization, including the generation of ideas and composition of commercial and print copy for major clients* Editorial gatekeeper for agency content (print ads, TV/radio scriptwriting and social media)* Managed, piloted, and coordinated agency client assignments* Defined voice of agency's social media channels and handled day-to-day management of Twitter account, improving its audience reach and size by more than 250%* Won awards from the Business Marketing Association of St. Louis for social media, creative, and editorial work on behalf of clients

The bullet points...* Sourced and cultivated news stories for site content, social media platforms* Identified trends and stories through secondary research (blogs, social sites, local media and online communities)* Collaborated with vice president of web operations, exploring and improving website user experience* Updated content on site platforms (website and social media) and steered day-to-day management of Twitter account

The bullet points...* Generated strategies and developed, executed, and managed wide-ranging marketing initiatives designed to penetrate and grow targeted markets* Storyboarding and planning for on-site digital content * Technical liaison for partners and staff* Collaborated with and directed graphic designers and developers to aid in content production

The bullet points...* Supported marketing director in all aspects of ticketing system, including fan acquisition, customer support, POS, and system ops* Technical liaison to fans, ensuring smooth transactions and delivering a positive consumer experience* Proofed copy for marketing materials as needed

The bullet points...* Directed team of multiple bloggers for newly launched website and produced graphics for featured content* Editorial director and online community manager for site associated forums* Coordinated the digital publication of bi-weekly sports magazine, generating increases in web traffic matrices (unique visitors, page views, content sharing, etc.)* Authored hundreds of articles/commentaries

St. Louis, Mo, Us

The bullet points...* Handled recruiting for a wide variety of sports-related activities, ranging from ice hockey to working in sports seminars* Authored and conceptualized seasonal newsletters, press releases, digital marketing blasts, and correspondences* Supported fundraising chair for annual foundation golf tourney, including charity donations, marketing materials, and recruitment of volunteers* Integral member of the 2007 'Frozen Four' bid committee, helping provide strategy, content and marketing support on winning bid

St. Louis, Mo, Us

The bullet points...* Conceptualized scripts for in-house video presentations* Logged broadcast video/audio of major sports teams, including the St. Louis Cardinals and St. Louis Blues, in order to track advertising metrics for paid spots* Assisted brand manager in selecting footage for local, national campaigns for major marketing partners like McDonald's, Budweiser, and Major League Baseball* Influenced creative strategy for St. Louis Cardinals season ticket campaign on local television

Master Of Business Administration - Mba

Ba, Communications