Federica Brunelli Email & Phone Number

Carpi, Emilia Romagna, Italia

Bologna Area, Italy

• Close collaboration with all regional wholesale sales for Italy and directly with key account clients;• Analysis of sales through weekly action plan and conference calls with sales departments;• Budgeting and forecasting and provide weekly summary of key performance indicators relating to sales, stock, profit versus budget and last year;• Following and support to sales of all 9 collections with weekly statistic and budget updating for every region;• Product marketing;• analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles) and ensuring that bestsellers reach their full potential;• Responsible for basic wholesale program in Italy, working as a link between the main office in Denmark and the regional sales staff in Italy;• Managing stock levels & deliveries for important promotional events;• Working closely with buying department and arranging all essential product information sent from head office in Denmark and passing on to sales agents;• Active involvement in communicating future collection choices made by sales agents to head office;• Assisting all customers with general queries including investigating claims & returns; at all times abiding to the company policies;• Continually providing excellent Sales support in order to give the best representation of the brand, ensuring that I always attend line opening events to keep up to date with the collection and seasonal concepts;• using specialist computer software, for example to handle sales statistics, produce sales projections and present spreadsheets and graphs;

London, United Kingdom

• Defining the objectives and strategy of womenswear product based on sales data and market trends;• Use of merchandising tools & reporting in order to improve department performance;• Weekly update meeting with the management with sales analysis and stock control based on forecast for the season;• Managing and implementing merchandising strategies and techniques for the stores, including optimisation of retail space whilst creating displays that have an impact;• General communication with buying department and allocation (photo displays, photo merchandising);• Work with the store teams to transfer knowledge and skills, meeting with management, training, motivating staff;

London, United Kingdom

• Analyze sales/stock/markdown/ margin performance weekly down to line level and react accordingly;• Maintaining excellent standards;• Sales analysis and monitoring forecasts;• analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles) and ensuring that bestsellers reach their full potential;• Monitoring slow sellers and taking action to reduce prices or set promotions as necessary;• Competitors’ analysis;• Stock checking and decisions with the management, merchandising and outfitting;• Updating the VMR manual;• Responsible for window displays and dressing mannequins;

London, United Kingdom

• Assist in styling visual displays and mannequin looks.• Assist in photographing and cataloguing store images.• Support all events on visual elements & fashion presentation;• Assist in merchandising and maintaining appropriate visual brand standards;• Maintain records and documents pertaining to Visual Merchandising;

Languages

2008 Short course at St. Martins: Interior Visual Merchandising: Worked on individual project and produced a concept, ideas board for Zara.

Education record