After 30+ years in the health sector, and 13+ years as co-founder, BestLifeRewarded Innovations, I have retired. Will enjoy travelling and spending time with my family. Thanks to everyone that I have had the opportunity to work with over my career. I have amazing memories and I'm so proud of the business that we created. BestLifeRewarded Innovations is a proven digital health platform that has demonstrated double digit tangible health results for the millions of Canadian members. #blessed

Health sector innovation with the gold standard health behaviour change platform, BestLifeRewarded. This program is designed to inspire people to live healthier through a sophisticated segmentation engine that uses multiple behaviour change models, including incentives to get people to take action today! Partnering with not for profit, health benefit providers, and government. To learn more visit www.cooksonjamesloyalty.com

Managing a team of Institutional Business Managers and Manager, External Relations, I am responsible for leading the charge for product reimbursement on public and private payer formularies and at the institutional level. Estabishing partnerships with Regional Health Authorities, Family Health Teams and Long-Term Care Facilities, and national pharmacy relations.

Team Leader for the Cardiovascular & Stroke marketing team. Lead the international launch plans for landmark clinical trial marketing and promotion.

Senior Product Manager, Cardiovascular. Marketing and promotion of Micardis, an ARB. Leading the launch team for the largest cardiovascular clinical trial called ONTARGET, expected to launch March 2008.

Specialty Sales - Paediatrics & Psychiatry CONCERTA & RISPERDAL brands

Direct to Patient Marketing (DTCA), Provincial Government Formulary - Reimbursement Advocacy

Developed Heart Healthy Kids (national school site program); Developed HeartSmart Family Fun Pack: Launched Press Conference on a "Report Card on Health of Canada's Kids" achieving over 71 million media awareness hits; Senior Executive Producer CanWest Global TV's Heart & Stroke Health Show with Dini Petty; Coordinated Stroke Strategy, Advocate for Mandatory Daily Physicial Activity in Ontario elementary schools; Recovery Road & "Let's Talk About Stroke" program developer.