Liz Knudsen Email & Phone Number

Philadelphia, Pa

Philadelphia, Pa

Managed the increase of top and bottom line revenue by identifying and developing new products. Improved organic growth by identifying new opportunities for existing products. Developed tools, data and processes to support division’s growth strategy. Selected to prepare high-level press releases in order to increase company visibility.• Migrated 260 journals from existing platform to new more robust journal platform increasing on-line usage.• Participated in the creation of six new journals, both proprietary and society, and two educational websites.• Managed market research for the department ensuring the “voice of the customer” drives business decisions.• Enhanced business by improving relationships with existing professional society partners. Established new relationships with four additional professional societies.• Created competitive analysis database of 2,000+ medical journals to support marketing, publishing and advertising business decisions.

Managed department responsible for marketing 300 periodicals with subscription revenue of $140 million. Oversaw all marketing channels including direct mail, conferences, events, e-promotion and renewals.• Participated in acquisition of new society titles including circulation, marketing cost and price projection, RFP response, and presentation to societies.• Developed new proprietary products and retooled existing products in conjunction with publishing staff.• Launched Cardiosource, a new electronic portal collaboration between the American College of Cardiology and Elsevier.• Produced 300% return on investment by revamping renewals to include a new telemarketing program.

Directed a department which marketed 63 society publications. Managed all society relationships in terms of marketing their journals.• Reorganized reduced marketing team to best meet journal marketing needs of our client societies.• Developed marketing plans - strategies, tactics, circulation analysis, market segment research, and analysis of strengths, weaknesses, opportunities and threats (SWOT) - for each title in order to best position each journal in the market.• Planned and executed the launch of new MD Consult Cardiology, an integrated collection of online literature and services providing clinical content to physicians.• Created in-house training manual for marketing staff. Wrote chapters on “Periodicals Marketing Plans” and “Budgeting”. Conducted training programs on periodicals marketing.

Marketed print and electronic media for both society and proprietary periodicals. Responsible for publication of textbook updates.• Published a pharma-funded textbook update program. Generated $1M annual income.• Created and implemented a subscriber registration marketing program for all full-text online journals.• Planned and implemented the successful merger of two separate marketing departments as a result of the Mosby and W.B. Saunders merger into Harcourt Health Sciences.

Senior Marketing Manager, Publisher UpdatesLed circulation marketing of both society and proprietary periodicals. Managed publication of textbook updates.• Developed, budgeted and implemented all global marketing activities for 12 society and 81 proprietary periodicals.• Launched 36 new products.• Managed the production of rate cards for all W.B. Saunders journals. Instituted a new time and money saving production system.