During my tenure at goPure Beauty, I spearheaded the significant overhaul of our online storefront to the Shopify 2.0 theme infrastructure. This initiative entailed the implementation of tailored features, such as a custom bundle builder, dynamic promotion auto-adding free gifts & discounts, and custom A/B testing experiments and features utilized to enhance customer retention. I also consolidated all third-party funnels into our native system, which yielded a performance improvement that led to more than a fivefold surge in conversion rate. Moreover, I have provided mentorship to our junior developer, supervised the development pipeline, and ensured optimal site accessibility and performance. These endeavors have resulted in record-breaking profits and revenue growth that has more than doubled our initial projections, consequently amplifying the company's value by nearly tenfold since my commencement.• Custom Shopify 2.0 theme development with proprietary features built with Liquid and JavaScript.• App development with Shopify Functions for migrating away from Script Editor before deprecation.• Headless development with Hydrogen as proof of concept implementations for future builds.• Company rebranding with a complete site redesign, and an optimization pass for improved stability.• Site ownership through performance monitoring, pipeline management, and quality tested updates.

Given my extensive proficiency in both WordPress with WooCommerce and Shopify, I was recruited by CBDfx to take charge of the company’s Shopify storefronts, and to provide assistance the WordPress storefront. My primary objective was to manage ten Shopify storefronts, with an emphasis on B2B / Wholesale, and a few direct-to-consumer storefronts also under my supervision. Notably, my success with our B2B solutions resulted in the migration of the sales team from SalesForce to Shopify, a complex project that resulted in considerable cost savings and provided our customers with a self-checkout experience. This successful migration eliminated SalesForce expenditure and provided the sales team with dynamic features to facilitate the management of unique agreements and strategies with their clients, in addition to overseeing custom order processing, reporting, and logistics challenges.• Shopify B2B development with custom permissions, discounts, price books, invoices, and more.• Custom app development utilizing Shopify Rest API with PHP and GraphQL API with React.js.• Prototyping headless solutions with Gatsby.js and Hydrogen for performant marketings web aps.• Developing custom WordPress theme and plugin solutions for fast and responsive websites.• Managing the implementation of marketing strategies by utilizing analytical data with AB testing.• Custom shipping rules for shipping rate accuracy with state restrictions and inventory synchronization.

• Building progressive web apps with React’s library Gatsby.js to generate rehydrating static sites.• Developing custom WordPress solutions with WooCommerce integrations for e-commerce websites.• Design pixel-perfect user experiences on WordPress and Shopify websites with responsive design.• Building landing pages and customizing shop pages on Shopify sites using the Liquid language.• Auditing WordPress and Shopify sites for performance issues, and conducting then fixing said issues.• Articulate web-standard approaches to development to accurately assess project scope and strategy.

• Updating the company’s website content and articles utilizing proprietary CMS Ingeniux.• Compiling weekly and monthly Google Analytics reports on the performance of site projects.• Training new contractors the policies and procedures for website updates and ADA compliance.• Optimization of pdf files to adhere to with American Disability Act compliance standards.• Designing slides for electronic bulletin board utilizing Photoshop to be displayed at business facilities.

• Mobile first responsive WordPress websites with custom dynamic themes with PHP and SCSS.• Developing brand identity strategies by designing custom logos, and unique website mockups.• Enhancing SEO with semantic accessibility, loading speed performances, and Google Analytic tracking.• Web graphic design, photo restoration, and image optimization utilizing Photoshop and Illustrator.• Building client trust and relations with open communication and transparent work ethics.

• Quality assurance testing of online application management systems in active development.• Updating of the company’s website content and articles utilizing proprietary CMS Ingeniux.• Designing slides for electronic bulletin board utilizing Photoshop to be displayed at business facilities.• Designing ADA compliant and interactive pdf application files for web utilizing InDesign and MS Word.• Optimization of pdf files to adhere to with American Disability Act compliance standards.

• Building client websites with custom WordPress theme design and customized user experience.• Development and maintenance of storefront websites utilizing WooCommerce and a variety of plugins.• Efficient workflow with SASS and JavaScript optimization with Grunt, Uglify, and Git version control.• Pixel perfect responsive designs that adhere to webpage mockups in Photoshop and Illustrator.• Managing the security and content integrity after updates to UpDog’s website, and over 20 client sites.• Website performance optimization utilizing caching methods, minifying files, and CDN networking.

• Overhaul of company website rebuilt from XHTML to web standard HTML5 and CSS3.• Improving user interface and experience with jQuery libraries and custom scripts.• Developing webpages to pixel perfect design based on Photoshop and Illustrator mockups.• Implementing Search Engine Optimization best practices and Google Analytics tracking.• Quality assurance testing with Cross-browser troubleshooting and user experience optimization.

• Building WordPress websites that utilize inbound marketing strategies.• Building content and CSS while learning the WordPress framework.

• Adaptive training taught me to work with the cognitive and physically disabled, I can teach bi-ski, mono-ski, or assisted snowboarding depending on condition.• Trained to work very well with any age group, understanding the proper attitude to connect with a wide variety of personalities.

• Learned first-hand the functionality of film production for many kinds of media, such as movies, T.V. shows, commercials, music videos, and web.• Worked behind the camera for pre and post production duties.• Delivered props to sets, assisted building and painting sets, and set positioning.