Scot Orriss Email & Phone Number

Seattle, Washington, Us

Driving strategy and vision for native advertising technology and custom brand marketplace products across Zillow Group.

Seattle, Us

• Owner of the core Attribution Analytics product, which helps customers find the highest quality mobile app users at the lowest acquisition costs with actionable ad partner insights.• Defined and specified this year's product roadmap in fraud services & mobile partnerships• Launched redesigned suite of fraud reports which provided more actionable information based on customer specified fraud identification rules.• Regularly perform customer usage & feedback analysis using a combination of tools like NomNom, Heap, Inspeclet, Grafana dashboards, Tableau reports & SQL queries, as well as competitive analysis, customer interviews, ad tech trends, & product team strategy sessions.

Seattle, Us

• Owned TUNE's advanced In-App Marketing platform used by multiple international Fortune 500 retail, food/beverage, gaming, entertainment, & telecom/content companies.• Launched: - A powerful, completely redesigned, more-flexible in-app messaging campaign system for iOS & Android - A dramatically more scalable personalized push message engine, reducing processing time by 430% & increasing scalable capacity by 750%.• Defined & presented 2 year product roadmap, resource plan & competitive analysis to management, with a recommendation to shutter the product if appropriate resources could not be allocated for building out key features to remain relevant in an extremely well funded & competitive market. Product was shut down & resources reallocated to expand & strengthen core products. • Balanced new feature work with the reduction of significant tech debt, while remaining focused on easing integration efforts for customers, increasing system & SDK stability; resulting in a 35% reduction in support calls & 60% reduction in on-call alerts.

Redwood City, Ca, Us

• Crafted the holistic product vision, strategy, & roadmap for EA’s Mobile engagement & behavioral platform in collaboration with game teams, marketing, analysts & senior leadership. This included a portfolio of CRM, behavioral targeting & advertising products built for all mobile EA games leading to a double digit percent increase in-game engagement, monetization/revenue, cross promotion & virality campaigns effectiveness. - Platform technologies included SDK client & services, web-based interfaces, data management, A/B Testing, 3rd party ad mediation, data visualization & dashboards, & mobile insights applications. - Product spanned across all platforms including PC, iOS, Android, Amazon, Windows, XboxOne, & PS4.• Performed rigorous quantitative analysis to maximize feature impact while balancing short-term demands with long term customer vision.• Applied design thinking & Lean UX principles for product design to increase user satisfaction scores & product adoption: - Developed technical specifications, use cases, wireframes, & low-fi prototypes for owned products. - Designed & executed usability & A/B tests to iterate on prototypes & validate user acceptance of major product & feature releases; created findings reports & re-prioritized product backlog accordingly. - Performed ongoing competitive analysis of 3rd party products to exceed competitive feature parity.• Published the specification for an internal A/B Testing platform to support marketing & gameplay experimentation across all of EA titles identifying which variation performed better for a given goal (conversion, engagement, or experience) with stakeholders such as marketing, data science & analysts, & game team product management.• Designed & launched dashboards & data visualizations resulting in fast insights on campaign key performance indicators.

Redwood City, Ca, Us

• Managed end to end product planning & drove feature development using Agile Scrum for three primary products used by internal game & marketing teams across 9 game titles from 3 global studios. These products included: - a custom, PHP, in-house advertising platform for mobile/social games - a multi-phase, responsive design, website development project using Drupal CMS - an e-commerce & customized catalog management platform based on Magento• Performed build/buy analysis & provided strategic guidance to management on product direction for a mobile marketing platform to deliver in-game messaging for games deemed “targeted towards children.”• Chosen by leadership mid-project to lead a 12-person team to deliver a critical overdue backend e-commerce system which supported the main PopCap web ecommerce site & 5 Facebook & mobile game titles.• Employed Agile Scrum to manage development & monthly release processes to increase deployment reliability.

Redmond, Washington, Us

• Published a multi-year planning document for Asset Management which reduced the opportunities for human error by 90%; increased internal & external customer satisfaction by reducing request-to-delivery times by as much as 80%.• Planned, spec’d & managed development for a variety of high priority initiatives critical to ongoing Xbox security: - PlayReady feature for Xbox Lakeview App development platform - Relying Party for Xbox Live Authorization SDK, i.e. Single-Sign On (Identity) - PlayReady ecosystem Asset Management & Revocation/Renewability features• Managed cross-team relationships with Xbox, Silverlight, Windows & Windows Phone internal global partners.

Redmond, Washington, Us

• Successfully drove the build out of a $1.3 million secured certificate generation physical vault, driving & aligning cross-team collaboration & delivery between 9 Microsoft teams to ensure on-time project completion with a strong, operationally secure design.• Developed technical feature & functional specs; managed team of four vendors to: - Consolidate/reengineer operational tools related to certificate generation & revocation operations leading to an average processing time savings of 50%. - Increase the ease & efficiency of internal asset requesting, approval & processing with build out of a customized SharePoint site & deployment of new streamlined ordering processes.• Developed supplemental team/partner security guidelines that dictate additional actions required beyond Microsoft's info security policy & standards for securing sensitive PlayReady assets.

Seattle, Wa, Us

• Managed the co-located server facility for an off-campus building; developed project schedules & coordinated the initiatives of main campus IT team (CAC), cross-departmental sys admins, service providers & building management.• Responsible for the design, administration & maintenance of server, network, & security systems.• Provided needs assessment & feasibility study for dept collaboration software to supplement UW basic email system.

• Designed, administered, & secured server, networking, security & communications infrastructure while providing end-user technical support for this 120 person company.• Managed equipment installation with vendors, construction teams during office build out.

• Cross-functional leadership position for construction & occupation of STEP’s new Seattle office & offsite server co-location facility.• Designed, administered, & secured server, network & communications infrastructure. • Drove business continuity planning & network security initiatives.

• Owned management, budgeting & prioritization of network, email, security & telecomm infrastructure projects.• Manager & Technical Lead for network/telecomm design, planning & implementation for construction of new corporate HQ. • Hired & supervised a team of PC support technicians that configured & remotely maintained a network of client side data collection machines at 130 hospitals across the country.

• Served as a main point of contact between the systems development department of this $1 billion multinational enterprise & I.S. personnel from various governmental, military & corporate clients.• Interviewed end-users, management & IT staff to define goals, priorities, business objectives & information system needs in corporate-wide business process reengineering, workflow & automation efforts.• Created functional specifications for custom in-house software applications.

Graduate Certificate, User Centered Design

Certificate, Project Management

Ba, Architectural Design