Scot Herd

Scot Herd Email and Phone Number

Senior Sales Executive with over 30 years of broadcast relationships. @ Sonnant
About Scot Herd

As the SVP of Strategic Partnerships, North America at Sonnant, I leverage my expertise in advertising, sponsorship, and broadcast to help broadcasters, podcasters, and radio networks monetize their audio content and grow their audience reach. I also collaborate with internal and external stakeholders to identify and pursue new business opportunities and initiatives that align with Sonnant's vision and mission..

Scot Herd's Current Company Details
Sonnant

Sonnant

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Senior Sales Executive with over 30 years of broadcast relationships.
Scot Herd Work Experience Details
  • Sonnant
    Svp Strategic Partnerships North America
    Sonnant Apr 2023 - Present
    South Melbourne, Victoria, Au
    Sonnant is a powerful platform for broadcasters, podcasters and radio stations to monetise audio content and grow audience reach.
  • The Daily Wire
    Interim Svp Ad Revenue
    The Daily Wire Sep 2022 - Mar 2023
    Nashville, Tn, Us
  • Daily Wire
    Senior Audio & Digital Sales Executive
    Daily Wire Aug 2022 - Sep 2022
    I help National Brands extend their reach to consumers through podcast advertising partnerships as well as social media partnerships. Our goal is to help each brand achieve their objectives through audio advertising.
  • Iheartmedia National Platforms
    Vice President Network Sales
    Iheartmedia National Platforms Mar 2015 - Aug 2022
    I interact directly with clients and advertising agencies in the development of national campaigns utilizing the radio, digital and social media elements of the Premiere Networks. I'm an expert in creating campaigns that focus on brand elevation, product introductions and how to generate an immediate call to action. My specialty is in generating incremental revenue by creating integrated marketing programs: (on-air, on-line, events, promotions).
  • Cbs Radio
    Business Development
    Cbs Radio May 2013 - Feb 2015
    Philadelphia, Pa, Us
    Sales and Marketing Professional with 23 years of diversified sales and management experience in the broadcast industry. Extensive experience in television, sports, radio, and digital client needs-based selling, with a proven track record of success in the multi-platform sales environment. Recognized for sales and marketing innovation, which increased sales, profitability, market share, and customer satisfaction. Demonstrated expertise in: Sales & Sales Management Promotions & Events New Business Development Strategic Planning Professional /College Sports Sales
  • Galaxy Tech International
    Network Security Professional
    Galaxy Tech International Aug 2012 - Apr 2013
    Galaxy Tech is a Full Service Network Security Solutions provider. We specialize in helping enterprise companies secure their most important assets from Intrusion. Cyber threats are growing daily and it is our mission to help companies secure their intellectual property and all of their Data.
  • Herd Communications Llc
    Founder/Ceo
    Herd Communications Llc Jan 2008 - Apr 2012
    Coppell, Texas, Us
    Representation of National Media VendorsDevelopment of national television programs in the music and entertainment areas.
  • Winnercomm Communications 2006-2008
    Vice President, Sales - Western Region
    Winnercomm Communications 2006-2008 Jan 2006 - Jan 2008
    Responsible for creating budgets with National advertisers through National sports properties. Product integration crucial with these sponsorshipsGenerated $3 million in National Finals Rodeo BusinessCreated content that aired on ESPN with Polaris title sponsorSold title sponsorship of Dirt Motor Car racing Sanction to Advanced Auto Parts
  • Westwood One Radio Networks
    National Account Manager
    Westwood One Radio Networks Jan 2005 - Jan 2006
    Responsible for selling National Sponsorships with-in Westwood's programming platformsDeveloped $3million in new sponsorshipsPut together a $5 million dollar vendor program with Comp USA
  • Next Media 2004-2005
    Vice President/General Manager
    Next Media 2004-2005 Jan 2004 - Jan 2005
    Managed 7 radio station cluster in North Texas and OklahomaManaged 57 employees; responsible for all aspects in running of stationsIncreased revenues in first month by 19%Introduced the concept of price generation to these stations to maximize revenueTexas Rangers Radio Network 2004Director Of SalesResponsible for meeting annual sales goal of $5million in sponsorshipsManaged 4 full time sellers and 40 part time rangers sellersMaintained relationship with Major League Baseball in regards to broadcast rightsDealt with Club executives in relation to account strategy/approval
  • Premiere Radio Networks
    Vp Southern Region
    Premiere Radio Networks 1997 - 2001
    Sherman Oaks, California, Us
    Managing a staff over an 11 state territory and meeting national clients marketing objectives
  • Cbs Radio Networks
    Account Executive
    Cbs Radio Networks Jan 1994 - Jan 1997
    I was responsible for connecting local Dallas Fort Worth Advertisers with CBS Radios many assets that included among other things event marketing, digital marketing as well as over the air radio advertising.
  • Radio/ Tv
    Account Executive
    Radio/ Tv Jan 1988 - Jan 1994

Scot Herd Skills

Advertising Business Development Sponsorship Integrated Marketing New Business Development Social Media Marketing Digital Media Strategic Partnerships Digital Marketing Marketing Radio Sales Lead Generation Leadership Online Marketing Broadcast Online Advertising Mobile Marketing Selling Management Digital Strategy Media Buying Brand Development Media Planning Strategic Planning Sports Sales Management Enterprise Software Email Marketing Advertising Sales Strategy Networking New Media Operations Management Solution Selling Sports Marketing Direct Marketing Entrepreneurship Contract Negotiation Non Profit Volunteer Security Product Marketing Sem Crm Interactive Marketing Start Ups Mobile Advertising Cross Selling Cross Platform Development Volunteer Management

Scot Herd Education Details

  • Kent State University
    Kent State University
    Psychology/Business

Frequently Asked Questions about Scot Herd

What company does Scot Herd work for?

Scot Herd works for Sonnant

What is Scot Herd's role at the current company?

Scot Herd's current role is Senior Sales Executive with over 30 years of broadcast relationships..

What is Scot Herd's email address?

Scot Herd's email address is he****@****ail.com

What is Scot Herd's direct phone number?

Scot Herd's direct phone number is +121453*****

What schools did Scot Herd attend?

Scot Herd attended Kent State University.

What are some of Scot Herd's interests?

Scot Herd has interest in Social Services, Children, Cooking, Civil Rights And Social Action, Education, All Sports, Reading, Poverty Alleviation, Non Profit Volunteering, Human Rights.

What skills is Scot Herd known for?

Scot Herd has skills like Advertising, Business Development, Sponsorship, Integrated Marketing, New Business Development, Social Media Marketing, Digital Media, Strategic Partnerships, Digital Marketing, Marketing, Radio, Sales.

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