• Successfully migrated a suite of dashboards from 3rd Party to In-house, rebuilding from scratch, working with data engineers to reproduce business logic, and individually designing multiple dashboards from many data sources, saving the company £20k per annum• Worked closely with the Senior Director of Data & Technology Product Strategy to drive the successful execution of high-priority initiatives aimed at enhancing operational efficiency and platform effectiveness• Led data-driven decision-making by synthesizing complex information into actionable insights, facilitating informed discussions, and guiding the team towards optimal solutions, leading to a notable 20% increase in operational efficiency• Communicated effectively with technical and non-technical teams, translating complex ideas into easily understandable concepts to ensure alignment and promote a collaborative work environment• Provided comprehensive support to the Technical Product team, overseeing onboarding, optimization, and advanced troubleshooting activities. Leveraged expertise in HTML/JS/CSS, tag management (Ensighten), and Google Analytics to drive effective solutionsBrands: Cosmopolitan, Elle, Esquire, Good Housekeeping, Digital Spy, Harper’s Bazaar, Red, Men’s Health, Women’s Health, Runner’s World, House Beautiful, Country Living, Prima, Best, Inside Soap

• Led the analysis and interpretation of consumer data to provide actionable insights, driving strategic decision-making across marketing, product development, and customer experience teams• Developed and maintained business intelligence dashboards and reports, optimizing the use of data to track key performance metrics, consumer behaviour trends, and ROI for marketing initiatives• Collaborated with cross-functional teams to implement data-driven solutions, improving consumer targeting, segmentation, and overall business performance through predictive analytics and market insightsBrands: Cosmopolitan, Elle, Esquire, Good Housekeeping, Digital Spy, Harper’s Bazaar, Red, Men’s Health, Women’s Health, Runner’s World, House Beautiful, Country Living, Prima, Best, Inside Soap

• Utilised SQL, Python, and Apache Airflow to design and automate data pipelines, ensuring efficient ETL processes across cloud platforms like GCP and AWS• Developed interactive and insightful dashboards using Looker Studio, Looker, and Tableau, enabling real-time data visualisation and driving data-driven business decisions acting as a self-serve product for colleagues to improve their data literacy• Conducted advanced data analysis and modelling, leveraging cloud-based solutions to optimise data infrastructure, improve reporting accuracy, and support cross-functional teams with actionable insightsBrands: Cosmopolitan, Elle, Esquire, Good Housekeeping, Digital Spy, Harper’s Bazaar, Red, Men’s Health, Women’s Health, Runner’s World, House Beautiful, Country Living, Prima, Best, Inside Soap

• Spearheaded the digital transformation of client marketing functions, overseeing strategic audits, restructuring in-house paid media teams, and aligning business goals with digital marketing strategies• Provided high-level consulting on complex digital marketing initiatives, delivering advanced training programs for executive teams to drive data-driven decision-making and long-term growth• Directed the end-to-end strategy and implementation of multi-channel digital campaigns, optimising performance across paid search, programmatic, and social platforms to significantly improve client ROI and market presence.Clients: HSBC, Sony, Oanda

• Led project management of clients' digital marketing functions, including auditing and in-housing paid media teams, ensuring efficient structure and processes• Trained client teams in digital marketing best practices, covering paid media, SEO, social media, and performance analytics to build internal expertise via virtual and in-person seminars of over 400 delegates• Developed and executed digital marketing strategies across channels (paid search, social, display), driving measurable growth in client acquisition and ROIClients: HSBC, Sony, Dreams, Oanda, Sonova

• Assisted in long-term programmatic strategy, including audit management, DSP consolidation, dynamic creative launches, and DMP/CRM audience testing• Led end-to-end planning and management of programmatic activity across multiple verticals and clients• Conducted regular client meetings, reporting, and commentary to drive strategic buying decisions and improve full-funnel campaign planning

• Advanced knowledge of data management platforms (DMP) and customer relationship management (CRM) systems• Deep understanding of digital marketing trends, ad tech, and performance metrics• Proficient in programmatic platforms (DSPs such as DV360, The Trade Desk, etc.)

• Assisted in the setup, monitoring, and optimization of programmatic campaigns across multiple DSP platforms• Supported the programmatic team with day-to-day trading tasks, including pacing, bid adjustments, and budget management• Built audience segmentation and data analysis to inform campaign targeting and strategy.

• Developed and automated business logic for investment workflows, reducing manual processes and increasing trade execution speed by integrating with Bloomberg Terminal APIs• Built and optimised custom software solutions to streamline real-time data analysis, portfolio monitoring, and risk management directly within Bloomberg Terminals, enhancing decision-making for traders and portfolio managers• Automated financial reporting, data reconciliation, and trade validation processes, leveraging machine learning to ensure accuracy and compliance across investment desks