Scott Wilson Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

I lead the development of customised, scalable, and repeatable automated campaigns using SFDC to convert lead acquisitions and drive client retention for this Telstra Distribution Partner. I optimise sales operations and simplify partner management, building customer segments, designing customer journeys, and executing hyper-targeted campaigns across complementary channels. I test creative, copy, timing, and targeting to continuously improve key metrics across campaigns. I expertly manage large amounts of data without incident, leverage customer segmentation to deliver seamless experiences. To increase organisational capabilities, I coach and mentor digital teams to develop skillset and encourage adoption of CRM & automation. I manage an annual marketing budget for national field marketing activities, acquisition, and retention campaigns.In this role, I:● Created Exltech Elite Rewards loyalty program and Partner Accelerator Program, executing concurrent monthly and quarterly campaigns and achieving a 97% retention rate for the past 2 fiscal years.● Optimised efficiencies with automated workflows for campaigns, events, partner programs and partner rewards including A/B and multivariate testing for eDM, SMS, and Web. ● Streamlined internal workflows across sales and operations teams, building and maintaining reporting and dashboards to measure lead performance and conversion.● Launched self-hosted lead generation and engagement events and designed partner acquisition campaigns for LinkedIn InMail, AdWords, and display retargeting.● Achieved a 30%+ growth rate in back-to-back quarterly strategic campaigns.● Awarded 2018 Telstra’s Distribution Partner of the Year for achievement in partner acquisition and revenue growth targets.

St Leonards, Nsw, Au

I maximized sales volume of all brands in the portfolio of VExpress, a mobile technology services company. I developed marketing strategies and secured MDF funding to develop go-to-market campaigns for new vendors and created marketing plans for channel programs, collaborating with carriage suppliers to drive successful outcomes. I optimised marketing processes to streamline workflows, build standardised analytical data reports and dashboards, and allowed for scalable, repeatable marketing programs that extended our vendors’ reach across multiple marketing channels.While in this position, I:● Established marketing automation across internal and vendor initiatives and leveraged those operational improvements to drive consistent QoQ revenue growth for the company’s largest vendors.● Executed launch campaigns for 4 new vendors, all achieving $500K+ revenue in first year sales and 50+ reseller partners.● Created VExpress Marketing Services and grew the business unit to maintain 6 partners on retainer, generating $48K revenue monthly.● Initiated and executed a rebrand and refresh of digital and print material and created a new website and partner resources portal to simplify partner management.● Unified CRM, warehousing, accounting, and custom packages with effective digital platforms for partner and customer management.

Artarmon, Nsw, Au

Managed, planned, and delivered marketing and social media strategies for this SaaS organisation. Orchestrated campaigns driving brand awareness and consistent brand experience and oversaw the creation and execution of digital marketing strategies. Measured campaign effectiveness, researched consumer behaviour and market trends.

Tanunda, Sa, Au

While in this position, I established the business’ first digital subscription wine buying service, increasing members from 0 to 500+ in 14 months.

Surry Hills, New South Wales, Au

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Front-End Web Development, Web Page, Digital/Multimedia And Information Resources Design

User Experience Design, Ux Design

Education record