Scott Adams, an entrepreneur and business management professional of 20 years. The book: "Practical Innovation for Business Success"Organizations are a self-serving entity that prosper only by the achievement of profitable and sustainable revenue. Growth characterization is only possible through the satisfaction of a customers’ need. The satisfaction of this need becomes a cyclic pattern in a field centric organization; employees serve and satisfy customers, customers procure additional services and move toward loyalty. The significant differentior for sustainablilty is the injection of creativity into the business model. Innovation must be entwined in the fiber of the organization – unfortunately, the majority of organizations fail with grandeur as it relates to sustainable innovation. This book provides for a methodology and an innovation model specifically designed for a field centric organizations that serve customers with front-line services. This book introduces the Adams Innovation Model (AIM) that provides the framework for an organizational innovation strategy. It addresses the need for cultural adjustment, leadership alignment, employee and customer input, and the provision of ideation techniques. The AIM is based on legitimate, time-proven research from a socio-psycho perspective, and is designed to produce volumetric incremental innovation. The innovation model fundamentally resides in the fact that employees are the face of the organization, customers are the reason for the organization, leadership is the drive behind the organization, and culture is the sense and feel of the organization. Innovation is one of the most important differentiating strategies for competitive advantage, and is often the most difficult to perpetuate and integrate into the organizational framework.