PPG, HOMAX DIVISION - Executive Leadership Team MemberSet strategic brand direction and aligning multi-year product pipeline to ensure sustainable growth of top & bottom-line that align with our targeted end-users and key customers driven by rich marketing research insights and market opportunity value analysis; Built strategic foundation for increasing texture usage and awareness via refined value propositions and associated campaign: "Don't see the difference - check your watch" - highlighting Homax® innovative Value Proposition for Professional time savings: “2 hours vs 2 days” Homax® Pro Grade™ vs Traditional Mud Application; Develop and challenge marketing team to new levels of performance in NPD pipeline, sales growth and profit, mix improvement, and sales collaboration and communication; Management responsibility for driving P&L growth and budget accountability for Homax® consumer & professional business' full range of products; Achieved record sales and profits, leveraging defensible and innovative value propositions that address unmet needs of the market by listening to the “voice of the customer", expand the market and accelerate professional end-user conversion via 360º campaigns, and optimizing product mix.Formerly Homax Group owned by Olympus Partners (Private Equity) - Acquired by PPG July 2014

Successfully deployed strategy to "turn around" multi-year negative sales trend via focused product innovation and segmentation, portfolio pruning, and cross-channel pricing optimization [3 straight years of profitable strategic growth]; Grow skill set of Homax brand team as well as cross-functional team members; Lead decision maker for all Homax branded marketing initiatives included advertising, PR (featured on several Lou Manfredini segments including the Today Show), and trade shows and online (relaunched brand website); Built strategic foundation for increasing texture usage and awareness via refined value propositions and associated campaign: "Don't see the difference - check your watch"; Developed 6x sales & 6x profits "mud" calculator for the sales team to customize their pitch and frame the value of the opportunity for each customer; Integrated multiple acquired brand platforms under one unified brand VBL (Visual Brand Language) to properly align with end-users (Professionals - MRO/ Painters/ residential remodelers & DIYers)

Lead company to record sales and profits via new product launches, innovative promotions, and holistic marketing approach; Instituted and lead cross functional team meetings that lead to on-time launches of 15 new products and promotions (first time for company); Developed and implemented new corporate online item launch system via six sigma management team; Management responsibility for P&L for consumer business' full range of products; Head of corporate marketing initiatives including PR, advertising, trade show and web initiatives; Relaunched corporate website (April 2010), landed cotton swabs featured on "Factory Made" 2010, build strategic foundation for increasing cotton use and awareness via campaign: "Remove It Right"; Lead for all product development and channel management activities; Responsible for all functional experts in marketing including graphics, website, PR, channel management analysis, and product management/ development

Increase net sales 5% despite economic downturn of construction market (i.e. -26%); Improve profit margin 3.9 points; Set strategic direction and develop correlating tactical execution for business growth in DIY, Remodeling, and Professional markets; Responsible for largest revenue product line in division (40% of division sales); Continue growth of highest profit product segment through improved packaging, POP, and an integrated holistic marketing campaign; Launch new products to meet current unmet needs of the market and address future macro trends; Prune product line to ensure efficiency of production and improve profit.

Increased sales 30% through new product launches and focused product initiatives for DIY, Contractor, and Professional markets; Developed key corporate marketing platforms including Loctite® Polyurethane market launch in the US market; Improve GM% 3 pts through cost saving initiatives and streamlining portfolio to core product range and key line extensions; Launch sub-brand platform franchise for glues and tape; Manage and grow skill set of assistant product manager.

SBU Nominated Champion 2005 Teamwork Award 2004 (Marketing - Henkel Consumer Adhesives)Identified and launched new high margin products that segmented the market and address unmet consumer needs under the premium Loctite® brand; Lead a cross-functional team to record sales and profits (45% growth in 2005); Developed focused product strategy; Streamlined portfolio and initiated cost savings efforts which jointly increased Contribution Margin 9 points; Initiated and worked with Market Research group to evaluate product concepts, packaging, and competition.

SBU Nominated Champion 2002 (DIY- Henkel Consumer Adhesives)Identified and brought to market high profit products including Loctite® Power Grab® Construction Adhesive assortment, Loctite® Wood Worx®, Loctite® Spray Adhesives, etc; Assisted in converting a -25% EBIT category to breakeven in one year through pruning product lines, adjusting product mix, and seeking cost saving opportunities; Developed tactical and strategic action plans and sales materials that assisted in growing the category; Conducted product knowledge training for internal sales force, reps, and retail associates at key customers; Executed and developed innovative, cost effective innovative merchandising vehicles, improved POP, and consumer education literature.