FRACTIONAL CMO SERVICES FOR STARTUPS, AND SMALL & MEDIUM SIZE BUSINESSES.

Guides CE, strategic growth planning, goal setting, and continuous improvement for this data-driven digital marketing firm specializing in paid search advertising, analytics, and conversion rate optimization.

The Company was Sold in 2016 to a large distributor #101 on Inc Magazines Fastest US Growing Companies in 2014 • Founded organization and led team of 14 on marketing, eCommerce website development, customer experience, and omnichannel sales activities for this online retailer of power equipment, replacement engines, and related parts.• Led paid search, search engine optimization (SEO), social media, and email marketing; drove annual sales to $10M+.• Managed external development of eCommerce site and directed internal team on the management of 500k+ SKUs.• Maintained a 91% customer recommendation rate and 4.8 stars by continually exceeding customer expectations.• Drove growth through omnichannel sales, including eBay, Amazon, Sears, and Wal-Mart online marketplaces.

• Managed a brand development director, 4 category marketing managers, and 17 indirect marketing team members; oversaw $1.1B consumer power equipment, small engines, and related parts division and $4M marketing budget.• Guided CEO, president, senior VP of marketing, and CFO on global strategic planning process and obtained stakeholder approval; established transparency and accountability throughout the organization. • Led global brand portfolio team in management of owned and licensed brands, including Briggs & Stratton, John Deere, Craftsman, GE, Snapper, Simplicity, and Troy-Bilt; ensured retailer brand/product assortment diversification.• Implemented low-cost, high-value promotions by partnering retail premiums with highly visible advertising to drive sales of targeted SKUs; enhanced mass channel combined sales 17%.• Developed and implemented internal lead generation and management system; boosted sales of standby generator business 28%.

• Managed 2 product managers and 1 brand manager in product development, sales, and merchandising for acquired consumer pressure washer, generator, compressor, and outboard business.• Directed development of customized promotional/in-store merchandising program to generate category awareness and retail sell-thru; grew sales of pressure washers from 4.8% to 8.2% and generators from 3.1% to 5.7% in 5 years.• Developed innovative strategies, gathered senior leadership’s support, and implemented action plans to grow $233M acquired business to $616M; awarded 2006 ESPY for exceptional sales performance.• Drove development and promotion of Sears’ “Clean & Carry” campaign featuring Bob Villa; increased sell thru 678% over 28-day span to result in Sears’ most successful seasonal power equipment promotion.

• Managed research and development of battery electric lawn mower and non-spill fuel can programs; established first consumer new product development process and facilitated adoption of the process in engine divisions. • Presented request to mandate use of non-spill fuel cans to California Air Resources Board to reduce spill and over-fill related emissions in California; received board’s acceptance and federal adoption.• Acquired advertising and distribution of Smart-Fill Fuel Cans through direct catalogs and TV sales channels, including Hammacher-Schlemmer and QVC; exceeded Smart-Fill Fuel Can sales objectives 46%.