Growth Through Data-Driven Marketing & Brand StorytellingWhile at Atmosphere TV, a $1B SaaS startup, I was the head of marketing, implementing and executing strategies that grew our customer base by over 225% in a single year. Managing a talented team and agency partners, I created integrated campaigns that increased brand awareness by 40% and optimized CAC by 50%.Collaborating with cross-functional teams, I directed the launch of three major products, implementing lifecycle marketing strategies that improved customer retention by 200%. I also enhanced PR initiatives, securing a 20% rise in media mentions and elevating positive sentiment for the brand.Key Accomplishments:- Boosted CPL performance by 100% through data-driven campaign optimization.- Scaled customer base from 20K to 65K with a revamped GTM strategy.- Developed and executed engaging network broadcast campaigns, videos, and social media content.

Strategic Marketing & Advertising Leader for $20M+ Budgets Across Diverse IndustriesAt Orange142, I served as the senior strategic leader, designing and executing multi-channel campaigns for high-profile clients. Managing a $20M+ budget, I aligned client goals with creative storytelling to deliver measurable ROI.I spearheaded scalable influencer strategies, forged cross-functional collaborations, and ensured seamless execution across paid media, email marketing, partnerships, and social media channels. By implementing a client-centric approach, I drove record-breaking growth and long-lasting partnerships.Key Accomplishments:- Launched influencer marketing campaigns that increased engagement rates by 60%.- Delivered record-breaking revenue growth for clients through content marketing.- Collaborated with C-Suite to improve agency workflows and accountability.

Providing professional services to public and private sector clients in travel, tourism, economic development, retail, luxury lifestyle, consumer electronics, and consumer packaged goods.Leverage digital strategy to identify, engage and convert customers in a highly competitive global marketplace.

Bringing Iconic Brands Like Hot Wheels and Matchbox to Life Through Integrated Marketing CampaignsAt RAPP, I led U.S. market strategy and execution for Mattel’s boys' portfolio, including globally beloved brands like Hot Wheels, Matchbox, and CARS. My role involved translating global brand strategies into cohesive U.S. campaigns that resonated with target audiences, drove engagement, and boosted sales.I collaborated with multi-agency teams to develop integrated marketing plans that seamlessly connected story and product, utilizing assets across TV, digital, print, OOH, and point-of-sale. With budgets exceeding $20M, I ensured all campaigns aligned with overarching brand goals and delivered measurable results.Key Accomplishments:- Strategic Leadership: Crafted macro messaging strategies and annual communication plans, setting clear objectives, KPIs, and campaign milestones that directly supported sales targets.- Cross-Channel Campaign Management: Led multi-channel campaign execution, producing television commercials, digital content, OOH, and event activations to build brand loyalty and awareness.- Creative Excellence: Developed strategic briefs with actionable insights, ensuring creative teams delivered compelling and high-performing concepts.- Collaborative Success: Orchestrated multi-agency collaboration, driving alignment across creative, media, and PR teams to execute cohesive campaigns.

Creating Sustainable Social Media Campaigns with Measurable ImpactFor our Nintendo client, I created and executed social media strategies that skyrocketed their Facebook following by more than 10M across platforms. My data-driven approach to campaign design and audience engagement ensured every post aligned with overarching brand objectives.I also redefined global social media reporting frameworks, setting a benchmark for measurable success across platforms. Key Accomplishments:- Designed and launched social media campaigns for five flagship product launches, exceeding sales goals.- Defined metrics and reporting tools for social media performance.- Collaborated with cross-functional teams to align messaging globally.

Leveraging Strategic Partnerships & EventsAs a producer for Toyota's Brand Integration initiatives, I identified and negotiated key sponsorships with globally recognized brands, including Bass Pro Shops, X-Games, Skullcandy, Billabong and Fender. I crafted influencer activation programs and leveraged partnerships to develop niche programming that resonated with target audiences.Working closely with creative teams, I ensured that campaign concepts translated seamlessly across channels, from digital and OOH to events and social activations.Key Accomplishments:- Launched partnership campaigns that improved brand visibility.- Managed influencer programs that amplified engagement across niche audiences.- Delivered measurable ROI through cross-channel activations.

Account and project management experience with interactive, mobile and social media focus on behalf of Toyota USA.Researched and compiled social media competitive landscapeCreated content and monitored social media consumer engagement Assisted with launches and updates for social media and mobileDrafted briefs and provided in-house creative groups and vendors creative directions

Account Management experience helping brands engage in TV, Film, Emerging Media, Music and Gaming industries with a focus on integrated marketing, brand integration and content development, product placement, partnerships, new media and sponsorship/events.