Scott Donnelly Email and Phone Number

Responsible for client profitability, overall client service department Gross Margin and Revenue target ownership and ownership of CS department P&LOwnership of account management function.

• Directly Responsible for overseeing the entire SEO, CRO and Analytics FunctionsDirectly managing team of Sr. Leads with a wider team of 12• Redefining the SEO offering of QueryClick and continuous innovation of the proposition• Multi-channel digital marketing strategy developmentCreating bespoke digital marketing strategies for our high-value clients across all digital marketing channels, leveraging data and audience insights to ensure strategies are designed to achieve client objectives and KPIs.• New BusinessResponsible for driving the growth of my department and the wider business through new customer acquisition and upsell opportunities• Customer SuccessDeveloping strong relationships with senior client stakeholders to ensure that we are able to support their wider business objectives and drive true success through digital channels• Senior Stakeholder ManagementLiaising directly with the CEO and HoCS to drive business initiatives forwardLeading close relationships with senior client-side stakeholders

● Responsible for overseeing the Edinburgh and Newcastle SEO teamso Ensuring the quality of work deliveredo Driving new business opportunities across both offices● Working with Group Head of SEO to define the iProspect SEO propositiono Collaboratively improving the iProspect SEO offering across Manchester, Edinburgh, Newcastle and Leeds● New Businesso Responsible for driving the growth of the Edinburgh and Newcastle SEO teams through proactive and reactive new business opportunities.

• Developing and agreeing the right objectives, goals and KPIs to tie client business objectives into SEM objectives.• Devising the long term SEM strategy for a portfolio of clients that works towards client objectives and goals.• Quality assurance for all SEM clients in portfolio to ensure all SEM tactics are aligned with the overarching client SEM strategy, and complement channel-specific activities• Training and development of SEM managers within team• Knowledge sharing in a team-centric and lively environment.• Using an expert level of data and insight analysis to identify opportunities in content strategy and planning, outreach & engagement campaign creation and multi-channel synergy projects. Using these insights to work closely with the internal client team to make insights a reality for clients.• Ensuring client reporting is aligned with the Total Search strategy, and includes robust and comprehensive measurement of all metrics relevant to the mix of channels.• Undertaking scope, research and presentation for new business opportunities and pitches.• Developing a priority framework (on a client by client basis) based around SEO and PPC metrics in order to maximize performance, improve CTR, lower CPA, increase ROI (or similar).• Line management of Senior Digital Search Managers

Mentoring a group of 4 MSc Digital Marketing students during the 2016/2017 academic year

A 6 month secondment at Standard Life where I was responsible for developing and implementing a new customer focused social media strategy.Throughout my time at Standard Life, I was also responsible for developing practices and processes to ensure that all social media activity on the customer social media channels was compliant with both FCA guidelines and internal security guidelines.

In my role as an Account Manager at Ambergreen, I am responsible for a number of digital clients, across many sectors including gaming and retail. Some of my responsibilities include:• Client Strategy - developing and delivering digital strategies, encompassing all aspects of digital marketing including SEO and Paid Search, to help clients achieve their desired KPIs• Full Project Management – ensuring all client deliverables are completed on time, to the highest possible standard and within budget• Client Relationship Management – including all communication with clients (both day to day communication and strategic conversations)• Bespoke Reporting – completing and coordinating all client reports, ensuring relevant analysis against client KPIs is included and all opportunities and threats are identified.• New Business – working on new business opportunities alongside senior management and technical teams, to develop proposals which are specifically designed to achieve clients core KPIs• Client Retention – developing proposals for existing clients, and broadening service offerings where appropriate, to further improve client performance• Partner Relationships - growing and creating relationships with partners and suppliers in order to broaden the service offerings of the company and to benefit our clients.

I have worked closely with clients across a range of industries, including Retail and Publications. I have been responsible for day to day contact with clients as well as reporting on the performance of their campaigns as well as ensuring that they are run efficiently.I have recently taken on three of my own clients and I am working closely with them to help develop and optimise their digital campaigns.