The Traverse City Curling Club is a 501(c)3 nonprofit, a community within our community with the inclusive and engaging culture of curling at its epicenter. We offer youth programs, adaptive equipment, and leagues for everyone — no matter their age, ability, or expertise. In May 2022, TCCC acquired a run-down, 10–acre city parcel, transforming it to a hub of new economic activity. and the premier world-class curling center in North America, host site of the 2024 Mixed Doubles National Championships.

HEX is the only laundry care brand designed to address the unique performance needs of the $150B U.S. activewear market. Our proprietary formulation was built not only to deliver unmatched cleaning performance for synthetic fabrics, but to use antimicrobial chemistry for odor treatment while preventing the performance degradation that typically occurs when using traditional laundry detergents. Our one-of-a-kind product line is uniquely-positioned to extend the performance benefits (elasticity, wickability) and longevity of activewear of all types. An innovative brand trusted by athletes, yogis, and moms, HEX Performance provides a powerful, eco-friendly laundry regimen that is built to clean, protect and restore.HEX Performance. We’re on a mission to help protect you and the clothes you wear most.

Chief Executive Officer of the fastest-growing residential lighting company and leading health/wellness lighting brand in North America. Delivered 50x revenue and turnaround EBITDA performance within three years driven by recruitment of top talent, new-to-world product innovation (first lighting product to eliminate viruses and bacteria, including CoV-2), accretive acquisition, customer development (#1 category partner at Walmart USA), and cost structure overhaul.

Chief Executive Officer of Vee Pak, LLC, an industry-leading contract manufacturer to top CPG companies within the health, beauty, and personal care categories. Recruited by private equity firm to establish corporate strategy, acquisition strategy, value creation plan (VCP), and operational leadership for newly-acquired company. Accountable for P&L, CAPEX, key partnerships (e.g. Board of Directors, bank, regulatory agencies, customers), and 600-employee operation.Established Board-approved strategy and VCP, delivering +20% customer base expansion, and first-ever bolt-on company acquisition.Recruited senior leadership (e.g. CFO, COO, CHRO) with top talent, led first-ever Enterprise Resource Planning (ERP) vendor selection and model design while installing new, core operating processes (e.g. S&OP, financial forecasting).

Promoted to dual (President) role to revitalize Retailer Brands Business Unit, accountable for strategic plan, P&L, CAPEX, large SKU base, and multi-functional team. Active Board of Directors and PE collaboration. Led turnaround of underperforming Business Unit, pivoting from transactional, co-packing relationships to strategic, brand-building partnerships. Delivered net sales growth, gross margin expansion, and sku reduction while achieving record-setting 95% share of the U.S. private label laundry market.Core executive team member responsible for 9/2016 sale to Henkel A.G. & Company at Industry-best multiple-to-EBITDA.

Senior executive responsible for corporate revenue, market share, and customer performance results, including go-to-market strategy, capability development, organizational design, leadership development, customer marketing, trade investment, shopper marketing, and field-based teams.Recruited amidst chronically-poor business and organizational performance to infuse leadership and breakthrough change. Directly accountable for $600M budget and 140-member organization. Created game-changing “One Sun” go-to-market model, establishing Industry-first integrated national + private brands joint customer growth proposition, achieving C-level advocacy and breakthrough long-term business planning partnerships with the Top 10 U.S. retailers. Appointed Category Captain or Validator at each Top 15 U.S. retailer. Reversed negative category trends and step-changed Sun Products’ net sales growth trajectory.Restructured Customer Development Operations; merged two disparate teams into one high-performing organization, reduced headcount -30%, upgraded talent in +58% of roles, promoted +20% of associates, increased organizational capacity +40%.Fueled net incremental growth during most competitive period in category history. Awarded Vendor of the Year at Walmart (twice), Sam’s Club, and BJ’s Wholesale Club. Advanced from bottom (#8) to top (#2) customer ranking for supplier excellence within three years (Advantage Monitor, 2015).

LumaTherm (Zeno) is the maker of the world’s most effective, safe and easy-to-use, over-the-counter thermal-based skin care devices. Zeno products are distributed across retail, professional, and direct-to-consumer formats throughout North America.Recruited as the Company's top executive responsible for corporate strategy, financial oversight, capital raising, brand marketing, product development, customer development, federal regulatory compliance, international and domestic operations, and overall P&L delivery.Tapped to refinance and restructure the company, restore investor relations, recruit top talent, and establish new commercial and operational strategies for a struggling start-up. Full accountability for strategy, value creation plan, P&L, and key partnerships (e.g. Board of Directors, PE, FDA, China-based sourcing relationships, bank). Designed and implemented sweeping corporate restructuring initiative, recruited upgraded leadership team, and established global strategic plan grounded in new marketing, innovation, and distribution models. Reversed ongoing losses with +10-point gross margin improvement; established a global outsourcing model that reduced SG&A -50%, secured debt refinancing, and improved product-based margins.

The Partnering Group (TPG) is a global management consulting firm focused on creation of sustainable value for leading consumer product companies worldwide.Management consultant responsible for assessment, design, and implementation of reengineered business strategies and go-to-market capabilities for leading CPG companies in North America and Europe. Led successful client initiatives focused on marketing model reinvention, shopper marketing, and customer business development.Co-led restucturing initiative of Nestle Purina’s $4B, 35-country European marketing operations to improve go-to-market strategies, multi-national planning, and cross-country collaboration following three years of regional market share decline. Led a 20-member multi-cultural, multi-disciplinary team of Nestle Purina associates to develop a transformational organizational design and modernized go-to-market model via creation of 35 new marketing work processes. Post-implementation results exceeded Board-approved annual growth targets +15%.

Senior executive responsible for the $300M North America business, accounting for 80% corporate revenue and profit. Directly accountable for P&L, regional strategy creation, innovation, global connect-and-develop alliances, commercial, engineering, and product development operations across 20 product categories; leadership oversight of corporate Marketing, Marketing Services, Sales, Customer Service, Design, Engineering, and Product Development capabilities.Propelled innovation for all categories through 50 partnerships worldwide, generating +15% increase in net sales plus Innovation of the Year awards in 2008 and 2009 from the Juvenile Products Industry. Simplified and restructured North American Operations, reducing headcount -26% and operating budget -10% while recruiting top talent; exited underperforming businesses, generating +10% gross margin gain.

Complete general management responsibility for $300M North American business, including P&L, strategy, product innovation, initiative pipeline, and corporate commercial, engineering, and R&D operations across 20 product categories. Promoted to expanded responsibilities following thirteen month tenure as VP/General Manager of the Evenflo Company Baby Travel Division.Steered development of the “Safety Made Easier” strategy that led to Industry award-winning, game-changing innovation and +10% sales growth: a safe baby car seat intuitively easy for parents to install and use.

Led Millstone transformation into a top P&G success story. P&L responsibility for the $200M division including four brands, $100M operating budget, 20 multi-functional direct reports, and a direct-store delivery (DSD) operation with 14 distribution centers, 250-vehicle fleet, two manufacturing facilities, and 1,000+ employees. Following five consecutive years of decline, engineered complete business turnaround to achieve profit margins 2x Industry average while cementing Millstone’s place as the largest and fastest-growing at-home coffee brand in the U.S. Achieved 25%+ growth in revenue, volume, and market share through executive leadership of a three-year strategic plan focused on all aspects of the business: brand, product, distribution, and customer. Innovated a P&G first: a private label program that made Millstone the largest U.S. private label specialty coffee roaster. Merged Millstone’s Direct-Store-Delivery program into P&G’s Global Supply Network for a 20% headcount cut, 25% total system cost cut, and 33% profit margin increase at 41% ROR in one year.

Senior Marketing Leader for P&G's $1B Coffee Division, responsible for overall commercial/go-to-market strategy, brand equity development, annual marketing and sales plan creation, product initiative pipeline, and a start-up Coffee New Business Development Organization.Led the struggling $1.2B Folgers and Millstone coffee brands to unprecedented success. Provided strategic and operational leadership for the 340-person Coffee Commercial Team spanning Marketing, Sales, Operations, Finance, Market Research, and Product Development. Managed $300M operating budget.Spearheaded an overhaul of marketing, segment, product, and channel strategies that broke records for volume (+10%), revenue (+8%), and market share (+5%), and delivered $185M in after-tax profits.Skyrocketed Millstone’s success by making it a Top 10% P&G Brand for Advertising Overall Effectiveness. Increased national brand volume by 10%, awareness by 20%, and market share by 8%. Won P&G’s Global Brand Building Award for “The First Moment of Truth” from amongst 140 P&G brands worldwide.Slashed national trade program by 30% with a new approach that eliminated costly, long-term distribution agreements.

Selected for new, start-up role to expand P&G distribution into previously untapped, underdeveloped channels and markets. Ultimately built and led a $600M business with 55 direct reports serving 650 customers and a 500-bottler U.S. network.Augmented traditional grocery and mass merchant distribution with a channel strategy focused on new-to-P&G channels: assessed 60 potential channels, interviewed 200 CEOs and 7 Industry associations, leading to ‘Core 10’ strategic focus.Structured new distribution framework within core channels, tailoring product, pricing, marketing, and logistics programs that translated test-and-learn models to national execution, doubling P&G brand distribution in North America within two years.Recognized for developing a Best-in-Class High Performance Organization (HPO) that became a national training model; two-time winner of P&G’s prestigious President’s Gold Award given to Top 5 U.S. teams for Overall Excellence.