Scott Atkinson Email & Phone Number

Toronto, Ontario, Canada

Publisher of EP&T (Electronic Products and Technology), PLANT Magazine and Canadian Manufacturing Online.Producer of EPTECH - electronics trades shows and Ontario Export Awards

Toronto, Canada Area

• Accountable for the strategic direction and implementation of the digital sales plan to achieve aggressive revenue objectives across 9 corporate websites, 3 apps and 4 client sites.
• Achieved annual budget in 8 of 9 years and grew revenue from $250,000 to $3.25 million.
• Responsible for digital sales including budgeting and staffing (Grew digital sales team from 1 to 5 people).
• Managed digital sales territories and communication to 20 print reps (dotted line reporting).
• Collaborated with agency partners and large retailers in Toronto, Montreal, Ottawa and Vancouver, to pitch new creative and development ideas.
• Guided the company into content marketing, applications, social media, ecommerce and programmatic initiatives which helped drive both direct and incremental revenue.

• Established a sales benchmark of $2.5 million in new sales – well above budget.
• Responsible for corporate sales communication across 11 print media titles to national and large retail clients.
• Developed enterprise-wide sales solutions.
• Created corporate credentials presentation
• Led Associate Publishers, Advertising Directors, Marketing Managers and Account Representatives in creating and delivering successful sales presentations to agency and large retail partners.

• Grew a sub $150k sales territory to $2 million annually.
• Set single issue sales record for both Toronto Life and Saturday Night
• Developed more effective media kits and sales collateral.
• Encouraged the research department to present information based on reach and frequency

• Mentored reps on creating effective sales proposals
• Led prosperous sales initiatives (Fall Guide, Bar and Club Guide etc.)
• Managed top accounts (Bay Bloor Radio, Corporation of Roy Thomson and Massey Halls)

Top sales performer - grew a territory from $30,000 to $1.5 million annually