Revenue-focused, Collaborative Marketing Builder who drives demand generation and full-funnel strategies across the customer lifecycle (acquisition, conversion, account expansion, advocacy) at B2B SaaS startups ready for revenue growth or with scaleups whose acquisition is lagging or challenged. I combine Big Bold Strategies and Optimization techniques to integrate the entire marketing channel stack with the comprehensive executional & marketing technology know-how and the data-driven growth mindset to rapidly increase pipeline and lead volume, while reducing acquisition costs (often with the same size marketing budget). When growth requires expanding the team to maintain the momentum, I mentor the group ensure the entire team levels up quickly. Specialities: Acquisition Growth/Demand Generation. Segmentation, Targeting and Messaging. ABM (Account-based Marketing) Playbooks. Lead Nurturing/Development Playbooks. Lead Prioritization & Forecasting. Paid Media Consolidation and Optimization. Content Marketing Journey Mapping and Optimization. Agile and Predictive Marketing Team Operations. KPI, Attribution and Measurement Framework. Marketing Data Management and MarTech Systems Integrations. Marketing to Mid-Market and Enterprise Accounts.If you are a founder, CEO, sales leader, recruiter, or student|starting your marketing career, And want to talk tech, startups, customer acquisition, ABM, mentorship or opportunities please feel free to reach out at scotttomlinsonb2b@gmail.com