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Senior sales executive with a 30 year accomplished career track known throughout the industry for delivering and sustaining revenue and profit gains within highly competitive U.S. and International hospitality markets. Exceptional communicator with a consultative sales style, strong negotiation skills, exceptional problem solving abilities, and a keen client needs assessment aptitude. Strengths lie in being able to aggressively identify opportunities, develop focus, and provide tactical business solutions.Core CompetenciesStrategic & Tactical Planning (Domestic & International)Multi-property leadership/VisionP&L/Financial Reporting Alliances/Partnership development Channel development & managementMajor Account development/ managementSales Organization Revitalization and CritiqueBudget management Brand Development / Awareness Sales team training/supervision/supportTop Industry organization/event participationRevenue Management Public Relations and Market communication planningExtensive business travel experience throughout U.S., Europe, AsiaSpecialties: multi-property and cluster sales and sales leadership, advertising, bts, business development, competitive, customer relations, korean, japan, ASEAN, China, South Florida, Midwest, leadership, market planning, marketing, pricing, public relations, rfp, sales, sales support, strategic,
Holladay Hospitality
View- Website:
- holladayhospitality.com
- Employees:
- 23
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General ManagerHolladay HospitalitySpringfield, Va, Us
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Director Of Sales And MarketingIntercontinental Washington D.C. – The WharfSpringfield, Va, Us -
Director Of Sales And MarketingIntercontinental Washington D.C. – The Wharf Sep 2024 - PresentWashington, District Of Columbia, UsCurrently leading all Sales and Marketing efforts for this stunning resort-like retreat with effortless access to the city's most iconic attractions. Enjoy spectacular views of the Potomac River, a remarkable rooftop pool, and a tranquil onsite spa. Explore the nearby National Mall, Washington Monument, and the Smithsonian museums. Rest in splendor in our sophisticated and spacious rooms and suites.InterContinental Washington D.C. – The Wharf is the newest addition to the reimagined Wharf neighborhood. Perfectly placed on the beautiful Potomac River, InterContinental Washington D.C. – The Wharf enjoys the most incredible waterfront views of D.C. Steps away from America’s political epicenter, the hotel embraces guests with an exquisitely curated resort destination that reignites the river’s edge. -
Director Of Sales And MarketingDenver Marriott Tech Center Jan 2018 - Sep 2024I had the honor of leading all Sales and Marketing efforts for the beautifully redesigned property. The Denver Marriott Tech Center always strived to exceed expectations. Welcomed the moment you walked into our modern lobby and experienced the warm, friendly service that has earned us a coveted TripAdvisor Certificate of Excellence year after year. We specialized in hosting events in the Denver Tech Center that appreciated our 50,000 square feet of flexible meeting space, as well as our comprehensive planning and catering services. * Increased RevPAR premium 15% YOY* Increased group average rate $12 YOY* Selected Sales Team of the year for 2018
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Director Of Sales And MarketingMarriott Kansas City Downtown Jul 2016 - Oct 2017I led the Sales and Marketing efforts for this beautiful 983 room landmark hotel featuring over 100,000 square feet of meeting space in historic downtown Kansas City, to include all Public relations efforts, as well as social media, E-commerce, group sales and business travel sales, wholesale, leisure and contract business all with the goal of establishing and growing our brand name, our reputation, and our revenue streams in the Midwest. Connected to the Kansas City CVB and convention center we are the preferred destination for SMERF, National and State Association as well as Fortune 500 companies across the world who need to do business in the America's heartland.
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Director Of Sales And MarketingGrand Wailea, A Waldorf Astoria Resort Sep 2013 - Jul 2016Kihei, Hi, UsI led the day to day sales and marketing efforts for Maui's most iconic and prestigous hotel and resort through a 100 million dollar renovation. Offering the public 780 spacious rooms, (9) food and beverage outlets, a retail shops prominade, a water park, over 100,000 square feet of ballroom and meeting space, a wedding chapel, a 50,000 square foot spa featuring 42 treatment rooms, as well as direct beach access for our guests. Enjoying over 200 million dollars in annual hotel top line revenue it was my responsibility to identify and implementing all direct sales, marketing, social media, and public relation programs designed to expand revenue and build a long term base of business in which our resort could build upon.* Increased Revpar Index from 89 to 106* In 2015-16 enjoyed the highest group booking year since opening* In 2015-16 enjoyed the highest average rate since opening* In 2015-16 won Public Relations team of the year for Waldorf Astoria -
Director Of Sales And MarketingFour Seasons Hotel Shanghai - Pudong Nov 2011 - Aug 2013Led the pre-opening Sales and Marketing efforts for this stunning 187 room, 5 star property in amazing Shanghai, China! Efforts included proper positioning of the hotel and brand through a targeted PR and Direct Sales Program that include sales team development and training, Pull though of a clear and understandable public relations message that highlighted our leverageable points of difference from the competition and the establishment of key relationships within the community that ensured sustainable growth for the hotel and brand for many years to come.
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Director Of Sales And MarketingFour Seasons Hotel Jakarta May 2008 - Nov 2011Toronto, Ontario, CaLed this 320 room, 5 star hotel's sales and marketing efforts to include, all Public Relations, Advertising, Catering Sales and Service, as well as International and Domestic Group and FIT leisure sales. * Selected Sales and Marketing team of the year in 2009 for Four Seasons Asia Pacific enjoying double digit rev par growth year over year.* Increased Revpar index from 86 to 102 -
Director Of Sales And MarketingMiami Marriott Biscayne Bay Hotel Jan 2007 - May 2008Bethesda, Md, UsLead this 600 room convention hotel's sales and marketing efforts exceeding budget by 14% and increasing revpar by 9% over previous year.Re-organized sales team and marketing plan to better utilize above property sales support in leveraging business from the competition while increasing market share. -
Director Of Sales And MarketingThe Ritz Carlton Osaka, Japan Nov 2003 - Jan 2007Bethesda , Md, UsLead day to day sales and marketing efforts with over 100 million dollars in annual hotel sales revenue. This would include identifying and implementing all marketing and public relation programs designed to expand revenue in our room, spa, banquet, wedding and seven (7) food and beverage outlets.Increased REVPAR Index premium 38% over an 18 month periodImplemented marketing program that resulted in RCO being named #2 business hotel in the world and #1 hotel in Japan by Conde Naste in 2006 -
Director Of Sales And MarketingThe Jw Marriott Seoul, Korea Jan 2000 - Nov 2003Bethesda, Md, UsTook over sales leadership during the grand opening of this new 5 star Korean business hotel while handling the sales and marketing efforts of its showcase 450,000 square foot spa and fitness center, winning Fodor's "Asia's Best" award in 2002.Moved hotel to #2 in the competitive set within 18 months of openingSpearheaded Wedding sales program that tripled in size from 1.5 to 4.5 million dollars in revenue its second year in operationLed multi-property sales efforts in Korea between brands and was selected sales team of the year in 2002.
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Market Director Of Sales - ColoradoThe Jw Marriott Seoul, Korea Jan 1998 - Jan 2000Bethesda, Md, UsLed above property proactive sales efforts focusing on revenue growth for all 29 Marriott properties/brands in the state of Colorado through sales leveraging and increased communications initiatives.Developed regional proactive sales strategies and programs to help achieve top line goals for all participating properties Responsible for implementing communication programs that ensured strong understanding of efforts between participating properties/brands.Performed above property reviews of sales strategy, performance and need areas for maximizing returns and for gaining buy in
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Director Of Sales And MarketingGolden Marriott Jan 1996 - Jan 1998Led sales and marketing team to a 19% Revpar increase through a reorganization of the team and its segments, growing negotiated corporate 32% over previous year and was selected Regional Sales team of the quarter in 1997
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Account ExecutiveMarriott International Chicago Worldwide Sales Office Jan 1995 - Jan 1996Bethesda, Md, UsExceeded individual goals by 5% while implementing the first Colorado Market Place event designed to bring hotels from across North America and key meeting planners together. Initial bookings in this first year of implementation was 11,000 rnts. Specialized in Incentive, Association and Corporate relationships
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Director Of Cluster SalesSouth Florida Marriott Hotels Jan 1994 - Jan 1995Designed, Developed and Implemented the First Marriott Cluster Sales program in South East Florida (Still in existence today) Increase Transient room nights across all brands (Limited Service, Long Term Stay, Franchise and Marriott Full Service by 18,000 rnts the first year.) Designed, Developed and Implemented Several Travel Agent and Meeting Planner Fam Trips that brought an additional 6000 rnts to the South Florida region over the next 18 months. Development and Management of the corporate business Market for all Ft. Lauderdale and Miami Hotels to include both group and annual transient/RFP pricing
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Business Travel Sales ManagerMarriott International Apr 1991 - Jan 1994Responsible for all Transient/ FIT sales development for the Marriott Norcross and then the Perimeter Center Marriott and finally as a cluster representative in the Perimeter Center area for all Marriott brands. This included Account targeting, solicitation, and development, negotiation, and relationship maintenance after the fact.
Scott Boyer Skills
Scott Boyer Education Details
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The University Of AlabamaCreative Writing -
University Of South CarolinaBusiness
Frequently Asked Questions about Scott Boyer
What company does Scott Boyer work for?
Scott Boyer works for Holladay Hospitality
What is Scott Boyer's role at the current company?
Scott Boyer's current role is General Manager.
What is Scott Boyer's email address?
Scott Boyer's email address is as****@****msn.com
What is Scott Boyer's direct phone number?
Scott Boyer's direct phone number is +180887*****
What schools did Scott Boyer attend?
Scott Boyer attended The University Of Alabama, University Of South Carolina.
What are some of Scott Boyer's interests?
Scott Boyer has interest in American Football, Traveling, Australian Rugby, Reading, Playing With My Daughter.
What skills is Scott Boyer known for?
Scott Boyer has skills like Market Planning, Sales, Marketing, Public Relations, Pricing, Business Development, Leadership, Customer Service, Sales Operations, Advertising, Strategy, Rfp.
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