As a Marketing and Business Strategy Consultant at Amplēo, I specialize in providing comprehensive marketing and business strategies to enhance operational efficiency and drive business growth. My role involves high-level consulting on Amplēo accounts, leveraging my expertise in brand development, digital transformation, and strategic marketing to deliver tailored solutions that meet client objectives.Key Responsibilities:- Marketing Strategy Development: Crafting and executing innovative marketing strategies to elevate brand visibility and drive lead generation for Amplēo and its clients.- Business Consulting: Providing strategic business insights and recommendations to optimize client operations and achieve measurable business outcomes.- Client Engagement: Engaging with high-level client accounts, understanding their unique challenges, and delivering customized solutions to address their needs.- Digital Transformation: Leading digital transformation initiatives, including SEO, SEM, social media, and content marketing strategies, to enhance online presence and customer engagement.- Performance Analytics: Utilizing data-driven insights to measure campaign performance, optimize strategies, and ensure alignment with business goals.- Team Collaboration: Working closely with cross-functional teams to integrate marketing efforts with broader business objectives and drive overall success.

As the Chief Revenue Officer (CRO) of Indigo Innovations, I was a key member of the three-person executive team. I developed and executed a new B2B strategy that accelerated expansion and growth, increasing annual sales by 264%. Effectively engaging with the investment group and ensuring transparent communication, I aligned business objectives and adjusted sales and marketing strategies in response to changing macroeconomic environments. My leadership in expanding by more than 50%, comprehensive sales training, and targeted marketing initiatives significantly decreased customer acquisition costs by 27% and doubled the number of qualified leads. My accomplishments include:- Developed and drove a new B2B strategy for accelerated expansion and growth.- Increased annual sales by 264% through targeted marketing, salesteam growth, sales training, and market expansion.- Decreased CPA 27% while 2X the number of qualified leads.- Key member of the executive team.

As the Chief Revenue Officer (CRO) of nClouds, a leading cloud consulting and managed services provider, I showcased executive, sales and marketing leadership by actively participating in the executive and leadership teams. Sset and adjust sales and marketing strategies in response to changing macroeconomic environments resulting in the company's growth and success.My accomplishments include:- 103% increase in annual sales from hiring and training a sales team in 15 months. This achievement was supported by the successful implementation of a price increase, which resulted in a 12% increase in gross margin. - 127% increase in qualified opportunities from building and leading the marketing team. Consolidated and rebranded the nClouds brand. - 102% YOY revenue retention by restructuring the customer success team, improving training, and defining success metrics. This includes a 90%+ client retention rate and a 70% year-over-year revenue account growth.- Built a leading sales operation team that implemented Salesforce from scratch and integrated it with AWS ACE, I cultivated strong relationships with AWS, leading to a 205% increase in referred opportunities.

As the GM and SVP of CarerCert, a Carrus company, I focused on continuing medical education for the clinical, pre-hospital, and emergency response markets in both the B2B and B2C markets. Responsibilities included participation on the executive team, management & strategy of GTM, product, content, development, sales, and CX, accounting, finance, and HR specific to the CareerCert division. Accomplishments included:- Successfully consolidated four entities into one business operation.- Increased EBITA 2.5X in 2 years by adjusting the business strategy to meet objectives and maintain both B2B and B2C top-line revenue and market share goals.- Reduced B2C CPAs by 70%+ by building a new B2C marketing platform focused on personas, intelligent pricing, and multi-channel marketing in 13 months while maintaining LTVs targets. - Grew customer retention from 30% to 39%.- Improved B2B CAC 140%+ in 13 months by rebuilding the sales and marketing team and strategy to reduce while increasing ACVs by 10%. Improved revenue retention from 78% to 93% through considered CX and sales practices, coordination, and strategy. - Expanded beyond the EMS market into better margin products in Fire, Physician, Nursing, and CNA with unique GTM strategies for each. This included market analysis, content evaluation and certification requirements and costs, competition, pricing, marketing, and servicing in both the B2B and B2C markets.- Led content team to bring old content into compliance before making content a market differentiator through the addition of multiple modalities, updated schedules, and instructors.Implemented company-wide KPI process resulting in alignment in company goals with managers and individual contributors.- Rebuilt in-house LMS to be mobile-friendly and accept new libraries enabling expansion into new markets and resulting in a website conversion rate improvement of 5X. - Transitioned accounting, CX, marketing, and sales team to a SaaS model.

Head of strategy for StoreLocal (www.storelocal.com), the largest self-storage Co-Op in the United States with more than 1200 individual locations. Responsibilities include development and management of the SEO, Local SEO and SEO Content and Paid Search strategy. Also provide sales support and business strategy regarding product development and business direction.- Product development and sales funnel development for Adapt Analytics (www.adaptanalytics.com). Responsible for helping Adapt Analytics develop customer and product clustering, attribution and forecasting analytics tools through a beta and sales funnel plan and deployment. - Sales and marketing strategy for Unevrse (www.unevrse.com). Sales and marketing strategy for the beta program, investor relations, and go-to-market strategy. SEO, Content, Email, Social, Website and persona development- Sales and marketing for Adigma (adigma.io) and digital marketing firm. Responsible for sales and marketing strategy and partner development.

CMO for Teem (www.teem.com) a SaaS company purchased by WeWork (www.Wework.com) with more than 3000 customers in 70+ countries. Responsibilities included participation on the executive team, development, and management of the GTM strategy and execution. This included product marketing, GTM, demand generation, lead development, PR, and communication strategy. In addition, I:- Reduced the CAC from $2100 to $200 in five months through a comprehensive marketing strategy.- Managed communication and investor relations in preparation for a Series C fundraising round that ultimately resulted in the successful sale of Teem to WeWork for a 10X multiple on net revenue.Built multi-cohered demand generation pipeline targeting SMB, mid-market, and enterprise businesses targeting multiple influencers and decision-makers across America/Canada, Europe, APAC, and LATAM.- Successfully identified, built, and released product enhancements enabling growth into the enterprise market resulting in a 4X increase in ACVs.

Responsible for the strategic direction and management of the Business Intelligence, Marketing, Creative, and Product teams. Responsible for the development, growth, and budget of reservationcounter.com, reservationdesk.com, and choosearoom.com with annual revenue exceeding $500MM annually. - Profitably managed and grew search spend 71% in 2 years. - Responsible for developing the products through quantitative and qualitative research, managing the development process, the development teams, product testing, and ongoing website optimization. - Managed and set strategy for the marketing of each individual product including paid search, display, email, social media, and audience marketing. - Built and developed a Business Intelligence strategy and team to support product and marketing and their growth. This included implementing a data-driven culture and reporting structure and creating of a data lake built in Hadoop, hiring of data engineers, analysts, and managers. - Managed and grew the creative team, including digital design for product, hard and soft creative, and front-end development along with coordination with the product, marketing, and various management and sales teams. - Developed marketing personas and sales funnels for each product. This included 4-7 different personas based on content type, contact frequency, device, time of day/month/year, contact point, product type, purchase frequency, booking window, length of stay, history, and 3rd party data. - Identifying marketing/sales paths, developing and testing content and sales strategy, and testing and tracking along each stage of the buying process. - First point of contact in third-party relationships including Google, Adobe, Bing, Expedia, Priceline, and various partners and vendors. - Maintained strong working relationships with internal peers in development, supply, and call center operations as well as with legal, accounting, and business owners and investors.

Successfully helped build the go-to-market plan to launch Bridge (www.getbridge.com), the Instructure corporate training platform that helped diversify Instructure beyond Higher Education and a successful IPO. - Created and maintained the sales pipeline and marketing strategy for Canvas (www.instructure.com) enabling Sales to exceed annual quota goals. - Managed inbound/outbound sales qualification team of 80 people. This included budgeting, technology usage, hiring, and employee development and training. - Responsible for the digital marketing strategy including paid and organic search, content strategy and implementation, lead nurturing, email, and social media. This included identifying marketing personas based on business roles, identifying marketing/sales paths, developing and testing content and sales strategy, and testing and tracking along each stage of the buying process. - Managed and grew a team of in-house marketers for SEO, Paid Search, Social Media, Content, Lead Nurturing, and email. - Successfully transitioned to professional Marketing platforms Hubspot and Eloqua including integrations with SalesForce, Google Analytics, and content partners. - Built strong relationships with Sales, Accounting, Creative and Product Marketing. - Participated in a small team setting annual and quarterly sales goals by product by providing guidance, reporting, and forecasting. - Worked closely with the Finance team to build Business Intelligence team. This team was responsible for tracking, reporting, and forecasting for various products. - Developed and grew 3rd party vendor relationships. - Responsible for daily, weekly, monthly, quarterly, and annual reporting of sales and marketing goals including a budget, pipeline, revenue, and forecasting.

-Directing business strategy and developing a decisive course of action in response to any pressing or concerning issues affecting the Interactive (SEO, SEM, Analytics, Optimization, and Email) and Call Center programs-Liaising with a wide variety of personnel and clients to drive continued growth and profitability for the 2nd largest self-storage operator in the United States with 1000+ facilities nationwide and $550MM in annual revenue-Growing the interactive marketing department from 1.5 people to 41 over 7 years, expanding customer accountability from 5% to where it is now, responsible for over 70% of new customers utilizing a budget of more than $15MM to achieve over $375MM in annual revenue, all by providing over 130% in CPA reduction and a focus on increasing online conversion rates, growing from 2.5% to 10.75%-Integrating and managing the 110 seat Extra Space call center, with a budget of $4MM and an annual $180MM-Developing a balanced and multidisciplinary team, mediating between creative, developers, analysts, scientists and generalists, ensuring sufficient provision of personalized needs to maximize efficiency and produce superior results through a strategic and analytical approach

-Facilitating development and implementation of numerous 1st page listings for key terms in over 880 major markets on Google, selecting the consulting company responsible for 1st page ranking for primary SEO industry terms-Managing development and implementation of SEM software, optimizing campaign structures for local, national, and brand advertising, converting bidding strategy, growing annual budget from $1.2MM to $10.8MM-Driving Omniture and Google Analytics, establishing global and specific KPI's-Facilitating website optimization through A/B and multivariate testing (Zaaz, Wilderfunnel, Omniture Testing & Targeting), generating landing page campaigns with a 26% lift in revenue, Google Website Workout Contest winner (http://www.google.com/websiteoptimizer/workout/index.html)-Strategically selecting and implementing an email vendor, integrating multiple database and CRM systems, establishing triggered, drip and batch campaigns, generating $1.1MM in revenue in a single year-Pioneering integration of national and local social media strategies, resulting in 6 month ROI positive-Overseeing implementation of CRM into website, call center, and over 800 facilities-Driving an interactive prosperities account initiative offering 60% off all new customers, bolstering client base-Developing and managing local marketing plans, overseeing budget, media purchasing, tracking and assessment of over 200 individual facilities across all media-Websites under management/consultation included: extraspace.com, storage.com, storageusa.net, espanol.extraspace.com, www.travelcampus.com, www.rlg.net, www.educationsystems.comBusiness Development: Developed business plans for various new ventures inside Extra Space, including Storage.com, a subsidiary and independently profitable business unit of Extra Space.