Scott Braun Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Portland, Maine, Us

• Led all elements of the marketing function including branding positioning, on and off-line marketing channels and the website experience for a $500MM+ private equity owned car rental broker (team of 15 in North America; 50 globally). • Restructured marketing team and drove new marketing approach based on full assessment of the existing brand, marketing channels/website and organizational strengths and weaknesses. • Reshaped marketing plans drove 11% CAGR for North American business, versus -1% annually over the previous 12 years. Key drivers of the turnaround included new acquisition channels, a top customer focus, and a more personalized, automated approach to email communications. • Implemented new product management structure and focus to drive website conversion rate, resulting in 12% overall site conversion increase.

Waltham, Ma, Us

• Led the Global Marketing function, responsible for new product development, the core website experience and overall brand value proposition development. • Drove strategic vision and multi-year value proposition investments to enable the company to shift its brand perception and win with the identified future growth segments.• Revamped product innovation process to be more customer driven, leveraging quantitative and ethnographic research. • Initiatives overachieved significantly: product innovation revenues doubled during tenure; site experience enhancements added over $25MM in incremental revenues.

Cincinnati, Ohio, Us

• Led Global Marketing team responsible for $1.6 billion blades and razors portfolio in emerging markets. Accountable for driving overall portfolio and growth strategy, building brand equity and defining the innovation roadmap and marketing programs. • Drove vision for winning globally with low-income consumers. Led game changing new innovation launched in India in October ‘10. Program cited in Harvard Business Review (Jan 2011) for providing the “playbook” on how to innovate in emerging markets. • Responsible for coaching marketing team to deliver new product positioning, packaging and advertising. Led team through example with significant personal engagement with low-end consumers throughout Brazil, China, India, Turkey, etc.• Developed the highest scoring ads ever for Gillette in Brazil and India.

Cincinnati, Ohio, Us

P&G Homecare brands, UK & Ireland• Led multi-functional team of 18 focused on $400MM dishwashing, cleaners and air fresheners portfolio. Full P&L ownership and accountable for developing overall team vision, goals and strategies.• Given “GM Excellence” award in UK as top performing team, turning business around and overdelivering versus corporate commitment 2 years consecutively. • Significant focus on enabling and coaching team to deliver breakthrough results. Annual survey showed 50% increase in organizational satisfaction measures.

Cincinnati, Ohio, Us

Global New Products, Gillette• Led development of next generation global male razor ($500MM annual revenue). Successfully guided consumer work to define product positioning and establish design direction. Initiated important shift to a more consumer driven approach. • Championed groundbreaking strategic partnership with The Art of Shaving, resulting in first ever co-branded razor and business model shift (prestige department store razor). Led business case, co-marketing plan and product design. Results doubled expectations and the product was voted razor of the year by Men’s Health magazine. Success led to subsequent P&G acquisition of The Art of Shaving.

Oral-B Rembrandt Key player on Rembrandt acquisition team, recommending corporate and leading Sales/Marketing integration.Overall (including P&L) responsibility for newly acquired $200MM toothpaste and whitening oral care business.

Managed cross-functional team of 4, partnering with client senior management to develop interactive strategies. Lead contact for clients in wireless, financial services

Ba, Economics

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