Scott Breitbach Email & Phone Number

Lynnwood, WA, US

New York, US

Dublin 2, IE

Dublin 2, IE

• Responsible for retention and sales growth of a $5M book of business within the Microsoft account.
• Grew number of engagements by 11% and increased median engagement by 14% year over year.
• Collaborated with stakeholders across marketing, creative, sales as well as partners to help clients scale their operations and execution to solve key business problems or create timely marketing collateral.
• Partnered closely with finance, operations, product and category marketing managers and global sales to track key business metrics and optimize team performance.
• Lead key strategic initiatives designed to expand and grow existing relationships as well as earn new business.
• Partnered with Marketing and Creative teams to establish and execute net new campaigns.

• Managed a $4M book of business across multiple Microsoft business groups. Responsible for maintaining high levels of client satisfaction, introducing additional service offerings in a consultative manner and helping to.
• Strategically managed key marketing programs for Microsoft clients by owning client relationships, advising on marketing strategy, meeting budget requirements, campaign management and creative guidance.
• Contributed to the Account Team reaching it's 2018 revenue target by pitching new business, scoping projects, creating statements of work and driving the project with delivery teams to completion.
• Navigated ambiguous customer needs through process development and simplification, clear strategic vision and actionable performance metrics.

· Managed full project lifecycle (requirements, schedule, resources, quality, publishing, costs, changes) for cross-functional content creation using Agile Project Management methodology.· Served as the primary contact for all projects under my direction.· Managed communications with customers, developed reporting metrics, managed teams of writers and.

· Promoted to managing an eight-member marketing operations team that drove a significant amount of the $6.9M revenue for the GMO Microsoft Account.· Developed operational strategy planning with internal stakeholder and marketers.· Define, implement, and improve processes and workflow for advertising and campaign operations.· Responsible for establishing.

Served as an internal team lead to help drive skills and tools specific trainings, ensure that team members are working toward their greater career goals and serve as an intermediary between management and tagging team members. Additionally, helped facilitate better communicate between internal teams by working with team leads to create cross team.

• Yesler is a B2B marketing agency. Our services include marketing research and strategy, content marketing, marketing automation, sales enablement, customer engagement, and marketing analytics.
• Led B2B marketing, campaign strategy and communication to Microsoft’s SMB Segment, Azure, Office 365, Windows and Skype brands.
• Created and managed annual and monthly marketing dashboards that reporting on an average of $3M+ monthly campaign spend.
• Managed monthly global reporting for 17 markets showcasing campaign performance trends and insights.
• Developed a strategic implementation process for the customer journey attribution, reporting enablement and worldwide internal platform trainings.
• Managed cross-functional advertising, operations and engineering teams to ensure marketing performance is successfully captured.

Seattle, US

Consulted for the REI Experiences group as part of an MBA field study team to create a product marketing strategy for a "done-in-a-day" experience targeting next-gen customers and increasing overall product offering experience.

New York, NY, US

• Razorfish is a full-service digital agency at the intersection of creativity, media and technology. Razorfish helps its clients navigate the unknown, drive change and transform business. The agency provides world class.
• Managed B2C digital marketing for Holland America’s display and pre-roll banner advertising strategy with media planning and search teams using the Atlas Media Console.· Project managed cross-functional teams to ensure.

Seattle, WA, US

• WhatCounts is an email marketing service provider dedicated to helping you find and grow your email marketing ROI. We accomplish this by providing our clients with flexible deployment options (SaaS or appliance), a.
• Managed up to 15 clients across the country - led meetings, provided status reports, analyzed performance and provided consultative performance improvement recommendations.
• Trained and advised on the WhatCounts SaaS email platforms, programs, infrastructure audits, and creative strategy.
• Created, sold, and closed opportunities for creative and production services to drive revenue and increase customer satisfaction.
• Lead quarterly and annual performance meetings both in person and remotely
• Consulted across functional teams to find program improvements for clients.

Worked as part of a team to create a comprehensive digital marketing strategy for Feet First, a Seattle non-profit, as part of a UW PCE Certificate in Advanced Interactive Marketing.Consulted with Feet First management to create an interactive marketing strategy that fit their needs and budgetary constraints. Our Go-to-Market plan including a complete SWOT.

San Leandro, CA, US

Seattle, WA, US

Master Of Business Administration (M.B.A.), Marketing, Marketing Analytics, Leadership

Bachelors Of Arts, Communications