Scott Bronson Email & Phone Number

Canada

Dartmouth

Dartmouth, Nova Scotia

Overall:• Drive the creation of world class culture, capabilities and tools in market intelligence & competitive intelligence• Deliver impactful and actionable MICI and strategic direction that aligns with corporate and divisional objectives and activities• Develop a network of third party consultants and data sources to support key initiatives and strategic projects• Manage a dedicated MICI budgetProject Related Activities:• Prepare complex market landscapes for plant, human and animal health markets, products and opportunities.• Support new product development assessments• Co-develop in-depth competitor profiles with Sales, Marketing, R&D and Resource.• Drive market and customer segmentation analyses• Design and manage internal and external studies on the use of seaweed extracts, biostimulants and biocontrol products in agriculture. This includes developing terms of reference, finalizing proposals for funding, consultant selection, dissemination of conclusions and recommendations, managing the budget and deliverables, etc.• Work in multi-disciplinary teams to prepare proposals for government funding• Provide support for branding initiatives, brand audits, marketing plans, communications• Provide strategic direction on market development initiatives

Responsible for growing the sales of the division’s marine plant products into the botanical, dietary supplement, functional food, nutraceutical, personal body care, beer brewing and carrageenan extraction industries.Responsible for all sales order documentation and procurement of various seaweed species from third party seaweed suppliers.Provided technical support to key accounts, including technical presentations to the branded customer’s accounts.Conducted International travel to key markets, key customers and industry events.Developed marketing literature for the division’s marine plant products.Developed dry powder blend formulations and provided direction to manufacturing and quality control staff as to specifications and testing required to meet customer requirements.Conceived and directed a number of research projects aimed at diversifying the division’s product portfolio and broadening the company’s knowledge and expertise in the areas of novel algal compounds, seasonal variations in algal compounds, commercializing new species of brown seaweeds for novel compound extraction, variability in testing methods, PSL testing for gamma irradiation of marine plant products, botanical identification techniques (HPTLC, TLC, Microscopy), and a review and comparison of Pharmacopeiea monographs for marine plants in key markets.Conducted extensive competitor research in target markets, identifying significant points of difference, analyzing particle size distribution and specifications, etc.

Dartmouth, Nova Scotia

Support Plant Science, Animal Science, Food Science and Specialty Ingredients Divisions with market research, market intelligence and competitive intelligence.

Hardwoodlands, Nova Scotia

Conducted a feasibility assessment for a horticultural peat moss operation for an aggregate company looking to build out its portfolio. The contract included assessing competitors and world markets, evaluating competitive set, products and pricing, preparing an in-depth P&L for a new venture.

Halifax, Novs Scotia

Basic market research, designing and implementing mail/telephone/in-person surveys and analyses. Preparing proposals. Conducting socio-economic assessments, feasibility studies and program evaluation.

B. Sc., Agricultural Economics

Agricultural Economics

Education record