Scott Brunton Email & Phone Number

Edinburgh, Scotland, United Kingdom

Glasgow, United Kingdom

Glasgow, United Kingdom

Glasgow, United Kingdom

Edinburgh

Responsible for the recruitment and stand up of the Customer Insight, Management Information and Analytics team to support the 316 RBS and NatWest Branches to be divested and which will become a new challenger bank on the UK high street branded Williams and Glyn's.Accountable for the deliverables across the Retail, Business & Corporate areas of the bank and to ensure data platforms and systems are migrated and the newly recruited team have the varied skilla and experience to provide seamless Analytical, Management Information and Customer Insight support at separation.

Responsible for the delivery of actionable insights to senior stakeholders through primary customer research and market intelligence acting as the voice of the customer.Leadership of a team of nine researchers collaborating with internal subject matter experts and external research agencies, consultants and benchmarking compainies

Responsible for providing the UK Retail Banking Executive with regular actionable intelligence through a thorough understanding of the competitor and market environment

Responsible for the delivery of analytical insight to direct business strategy across distribution channelsLed a number of transformational projects supported by external consultants, validating and implementing strategic business ideas for organisation including Data Transformation and Branch strategy

Delivered enhanced customer behavioural analysis to provide product acquisition, attrition and switching insights which led to improvements in product pricing and finance models

First Class Ba (Hons) In Financial Services, Financial Services, First Class

Education record