I am a multidisciplinary Creative Director/Designer helping brands grow and evolve through the creative use of technology and strategic design thinking. I have nearly three decades of experience building brands online and off. My career has spanned all advertising platforms, including TV, digital, print, outdoor, and direct mail. And I now primarily focus on all things digital; Strategic Brand Positioning, Product dev, User & Customer Experience Design, Site builds, Digital Strategy, online marketing Search, Social, Content Marketing, and Lead Generation. I was recruited by FCB New York out of College and have had the pleasure of working with some pretty amazing clients over the years. The Clients I've worked for run the gamut spanning from start-ups to small businesses to Fortune 500 companies, including; AT&T, Time Warner, Walmart, Nabisco, Microsoft, Sony, Omnicom, Verizon, Gap, Footlocker, Conde Nast, Meredith, and many more. I've had the privilege of leading talented teams to produce work for some fantastic clients that have been recognized as best-in-class by the industry. Awards include; Webby, Addy, Andy, Cannes, Clio, Ace, Awny. My work has been featured in Archive, Print, Graphis, Adweek's "Top Spots," Advertising Age, Communication Arts, and many more industry publications. I find the current digital landscape and new technologies providing copious opportunities for brands to grow more effectively and cost-efficiently than ever before. With the right strategy, brand positioning, key personnel, creative direction, and company-wide collaboration, even the smallest of companies can compete, thrive and grow in today's marketplace. I'm passionate about developing artistic and impactful branding and marketing solutions to help clients solve business cases and achieve their goals.Feel free to contact me with interesting projects or opportunities. Let's create something good together. Dream. Think. Make. Improve.
Freelance
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Creative Director - Brand Strategist And Cx And Ux And Ui And Ix Design Lead And Virtual CmoFreelanceNew York, Ny, Us
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Creative Director - Brand Strategist / Cx/Ux/Ui/Ix Design Lead / Virtual CmoFreelance Apr 2014 - PresentNew York, New YorkScott Cimock Design (SCD) Client: Dudum Financial - (2010-to date) - Managed all marketing initiatives for the firm, helping them grow from 16 to now representing over 200 prestigious Golf and private Clubs Nationwide in 2023.SCD Client: Grow to Learn NYC - (2010-2019) - Led the creative charge developing branding and the online learning platform for the initiative's launch in 2010. Grow to Learn has grown to support a network of 745+ schools in all five boroughs providing 66,000 children each year with programs that provide meaningful interaction with the natural environment. SCD Client: the Factory-i (2015-2023) Digital Design Lead and strategic collaborator with ECD Jason Inasi and the Factory-i Team on 15 projects: including designing and developing the digital strategy and website for The Collection, supporting sales of over 100 million annually. I split my time freelancing for creative agencies as a Creative Director, Visual/Lead Designer, and Digital Strategist. And often work directly with clients as a virtual CMO & Hands-on Brand Designer through my company Scott Cimock Design. I help clients develop or reposition their brand strategy and design the optimal path to achieving their goals.Over the past decade, I have cultivated, designed and delivered Customer Experiences, Digital Strategies, Websites, and Marketing Materials for over 50 brands, including Pixar, The Collection: McLaren, Ferrari…; Meredith, Valef Yachts, Inomo, Kannalif, Energyintel.io, Cannaobe Ventures...I have led the Creative Development on a wide variety of creative projects with deliverables including: • Marketing Strategy• Branding • Product Design • Website Design and development, CX/UX/UI design • Content Development • Startup: VC Strategy, Bus Model/Product MVP Dev., Pitch Deck, Go-to-Market Strategy• Creative Collateral & Marketing Materials Please visit www.scottcimockdesign.com to learn more.Or to inquire about a creative collaboration or opportunity
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Creative Director / Digital StrategistStrawberryfrog Apr 2018 - Jun 2018Greater New York City AreaAs a freelance Contractor, I played a key role in developing a strategic digital roadmap for Tempurpedic Mattresses to help defend its position as a leader from the sea of “Bed in a box” competitors encroaching on their business online. • I led the Digital Strategy Development that included digital instore components to enhance the customer experience to outshine their mainly online competitors. • The Digital strategy I developed included a roadmap and creative components for Lead Capture, Advertorial Content, Content Distribution, Outreach Program, Review Sites, Comparative Tools, Educational Platform, External “Science of Sleep” publishing platform, social Initiatives/engagement, Engagement Pages, Internal Link restructuring, Link Building, Technical SEO and SEO Custom Landing Pages. -
Co-Founder - Cmo(2.0) Twopointo/Creatorcloud Apr 2009 - Mar 2014• Startup raised 15M in Venture Capital. • I was responsible for delivering creative projects and digital properties including the Meredith Video Network; Family Circle, Better Homes & Garden, Fitness Magazine, Parents Magazine, garnering 7M in ad revenue after 2 months of going live.• I created & coordinated SaaS implementations with Agencies and Clients, including MRM, Meredith, and Pixar, including creative development.• I designed and implemented marketing materials to support the agile business model development and venture capital raise.• After years of agile development, the SaaS evolved into an intelligent video exchange and video recommendation platform, enabling buyers and sellers of digital media to more efficiently and transparently monetize video content across all devices.• Name changed to Vemba in Round B. Acquired by Frankly Media in August of 2019.
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Digital Design LeadJ. Walter Thompson Worldwide May 2012 - Jul 2012New York, New York, United States• Led Digital Campaign initiative for Bing - the web search engine owned and operated by Microsoft. • Developed the Digital Creative campaign to run in conjunction with the National TV Commercials. • Directed and executed campaign rollout with JWT's internal development team -
Executive Creative DirectorThrust Design Group / Tinlab Jul 2002 - Mar 2009• Managed the online presence and developed creative for celebrity brands including Carlos Santana, Tyra Banks, Chris Webber, Busta Rhymes, David Bowie and more. • Led Creative teams to produce 50+ websites for clients including Sony BMG, • Received Webby Award for website developed for world-renowned photographer Steven Sebring in 2006.• Creative Director/Producer helping execute the first eight seasons of America’s Next Top Model. Global phenomenon syndicated in 170 countries worldwide.
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Partner / Group Creative DirectorLux Imaging Jul 2002 - Jun 2006• Managed the creative team of 11+ to garner 7M in billings in year 3• Established positioning of the new firm as a leader and build its business through key account wins including; Deutsch, Snapple, Almay, Bank of America, Verizon Yellow Pages, GQ, Vanity Fair, Details, Glamour, New York Magazine, Vibe, The Source, J Lo, Madonna, Lenny Kravitz, Pharell, Pink, and many more.• Coordinated creative teams to develop work for Legends and rising stars of the Fashion Photography world, including Mark Zeliger, Hiro, Dahlen, Mike Ruiz, and many more... • Contributions to and co-leadership of Lux were confirmed when Pascal Dangin's world-famous Box Studios acquired Lux in 2006.
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Partner / Co-Executive Creative DirectorAnton & Partners May 1998 - Jun 2002• Established and Led Creative Teams in winning a multitude of industry awards, including Andy, Cannes, Clio and AWNY.• Directed Creative Department executing everything from advertising to interactive, promotions, public relations, events and viral efforts for luxury brands including; Time Warner, Piranesi, Maserati, Ferrari, Equinox, Villeroy & Boch, Gruner+Jahr, Taittinger, and Loro Piana.
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Senior Art DirectorFcb New York Jan 1991 - Apr 1998• I started my career serving eight years under the big agency banner of FCB developing creative advertising concepts for National Brands such as AT&T, Fila, Lifesavers, Nabisco to name a few. My creative contributions to the Fila team’s “Change the Game” Campaign helped drive sales from $250Million to $550M in just three years.• Created concept, art directed and delivered Superbowl Commercial for Fila. Praised by Adweek and featured in best spots.• Received ACE Award for AT&T Ad campaign I created and learned how the Pros win a 450M Advertising (AT&T) account.
Scott Cimock Education Details
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Graphic Design
Frequently Asked Questions about Scott Cimock
What company does Scott Cimock work for?
Scott Cimock works for Freelance
What is Scott Cimock's role at the current company?
Scott Cimock's current role is Creative Director - Brand Strategist and CX and UX and UI and IX Design Lead and Virtual CMO.
What schools did Scott Cimock attend?
Scott Cimock attended Ringling College Of Art And Design.
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