I believe in a brand-first approach to marketing. With an established brand that's truthful to its attributes, sales and bottom line growth follow. I have developed and strengthened several major ski resort brands both east and west over my 30-year career. Enthusiastic, dynamic, solution-driven, collaborative marketing and business development leader with 21 years of senior leadership experience as a top-level mountain resort marketing executive with a highly successful track record in brand development, brand management, strategic planning, sustained revenue growth, product development and promotions. Effective communicator with demonstrated successes in the execution of the brand promise. Continuously maximize opportunities and fuel revenue growth through innovative sales and marketing initiatives, cohesive team building, effective networking and strategic planning. Develop intra-resort marketing and partnership programs, built a cohesive real estate marketing program. Developed and implemented strategic marketing and sales plans that resulted in an increase in skier visits by 41% in a flat-growth industry by promoting operational strengths and differentiation with strategy and consistency. Re-structured season pass offerings for three resorts resulting in a revenue increase of 25%. Real estate sales projects outpaced that of the competition through economic downturn. Developed marketing campaign and related sales materials for resort real estate. Enhanced strategic partnerships and increased revenues by 40% over three years. Specialties: Branding, Team-building, new product development, advertising, collateral and website design & development.Quote on Strategy“If you fail to identify and analyze obstacles, you don’t have a strategy. Instead, you have either a stretch-to-reach goal, a budget, or a list of things you wish would happen.” Good Strategy/Bad Strategy: The Difference and Why It MattersBook by Richard P. Rumelt