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An accomplished marketing and brand development executive, I specialize in developing and executing compelling brand strategies and award-winning marketing campaigns that transform a business's identity, increase visibility, and deliver multi-million dollar growth. Recognized as a Subject Matter Expert on market intelligence, I monitor market conditions, industry trends, and data analytics to promote organizational growth, brand awareness, and community position. Throughout my career, I've had the pleasure of working with extraordinary CEO's, leadership teams, and boards. I enjoy collaborating with forward thinkers who understand the tremendous value that a robust marketing function can contribute to a company looking to soar to its next level of success. Passionate about positively impacting business and revenue growth for like-minded organizations, I welcome the opportunity to network with colleagues and industry insiders and can be contacted at scottcoe40@gmail.com. :::LEADERSHIP ACUMEN:::Develop innovative and distinct brands. Organize and execute compelling marketing campaigns.Create brand alignment and excitement.Increase awareness and visibility.Build and strengthen differentiation.Measure and analyze campaign performance. :::SELECT HIGHLIGHTS:::Created marketing campaigns that won 60+ industry awards -- including the prestigious MAC "Best of Show" Macquee Award -- drove new customer acquisition, and expanded business with existing customers. Supervised construction budgets for 10 branch projects, including the $2.4 million state-of-the-art Central Coast Location from ground up. Drove significant culture change; replaced the "order taking" mentality with a more customer-attuned sales and service mindset, empowering staff to own the customer experience and expand customer relationships.
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Executive DirectorSolvang Theaterfest Apr 2020 - Jun 2024Solvang, California, United States -
Chief Marketing OfficerCoasthills Credit Union Jan 2011 - Jan 2020Led development and execution of marketing and brand development campaigns for CoastHills Credit Union, including the award-winning “Another Great Day” campaign.• Board Chair of the CoastHills Community Foundation since 2006.• Voting member of the Asset/Liability Committee since 2004.• More than 60 industry-related awards for marketing campaigns.• Three-time nominee for the MAC “Best of Show” Macquee Award.• Played the lead role in successful conversion from State to Federal charter in 2014.• Supervised ground-up construction budgets on 10 branches, including $2.4M state-of-the-art Arroyo Grande branch and $30M corporate headquarters. -
Senior Vice President MarketingCoasthills Credit Union Jan 2009 - Dec 2011Santa Barbara, California AreaSupported overall growth of the credit union by executing marketing campaigns to acquire new members, build relationships with existing members, and increase the value of members to the credit union. Developed and oversaw $1.2M annual marketing plan and budget. Led, coached, and empowered marketing department team members to raise awareness of the credit union and drive consideration among eligible members. Created and supported efforts to successfully maintain the credit union’s reputation and financial soundness throughout the Great Recession. -
Vp Of MarketingCoasthills Credit Union Sep 2004 - Dec 2008Santa Barbara, California AreaPlanned and executed the credit union’s marketing strategy including marketing analytics, branding, corporate communications, and other marketing initiatives. Help generate sales and loyal, engaged members through supporting an extraordinary member experience. -
Account ExecutiveData Based Marketing Aug 2003 - Sep 2004San Luis Obispo, California AreaSpearheaded business development efforts for full-service marketing agency. • Acquired three new retainer clients in a 12-month period.• Account manager for CoastHills and CBC Credit Unions. -
Marketing DirectorThielen & Associates, Inc. Sep 2000 - Aug 2003Fresno, California AreaLed strategic acquisition of new business for a full-service marketing agency.
Scott Coe Skills
Scott Coe Education Details
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Journalism
Frequently Asked Questions about Scott Coe
What is Scott Coe's role at the current company?
Scott Coe's current role is Executive Director of Solvang Theaterfest.
What is Scott Coe's email address?
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What is Scott Coe's direct phone number?
Scott Coe's direct phone number is +180573*****
What schools did Scott Coe attend?
Scott Coe attended University Of Oregon.
What skills is Scott Coe known for?
Scott Coe has skills like Marketing Strategy, Public Relations, Customer Service, Social Media Marketing, Credit Unions, Marketing, Marketing Management, Strategic Planning, Business Development, Marketing Communications, Banking, Social Media.
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