Responsible for the ownership of multiple digital journeys and performance measurement of customer and business outcomes. Key metrics include funnel volumes and conversion, CSAT, risk scoring and value generated. Helping to shape the optimization activity of delivery teams to both enhance our existing customer journeys and establish new ones for our 20 million+ IB active customers.SME for E2E digital journey analytics using data tools to identity and drive opportunities for improvement - key toolkit items include Adobe/Tableau/PowerBI dashboard creation and interrogation.

Managing LBG’s portfolio of Online Car Finance products and developing propositions to better serve our D2C eligible customers.

A team that collaboratively identifies new solutions in order to futureproof the business.Aid strategic objectives through analysis, research and experiments that provide actionable results and identify new value opportunities, in response to market developments.

Providing oversight to change initiatives across the BB sector and guiding strategic investment.Functions to enhance the end-to-end experience for our small business customers & improving our product offering in order to remain competitive.