Scott D. Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Providing digital media strategies and tactics to hit client goals.Main point of contact for client portfolio to listen and work through driving performance with the client.Currently specialising in the retail vertical, amongst others including automotive, education, aged care and charity.

Bath, United Kingdom

I was personally responsible for key high spending accounts in financial services, travel, eccomerce verticals.SearchStar now acquired and rebranded as Adapt has traditionally been highly regarded and prides itself on paid search, winning and retaining clients from the big 5 global groups.SearchStar/Adapt though continues to strive to be the best at paid.

Auckland, New Zealand

Accountable for all paid search results for one of NZ's largest paid search accounts Spark, NZ's largest telecom. (equivalent to BT in the UK, or Telstra in Australia)Use of bid management tool in DS3 (dart search)

Street, United Kingdom

• Accountable for all 4 Clarks EU eCommerce websites (.de,.fr,.nl,.es) acquisition marketing channel results. Responsible for the channels in question (SEO, PPC, Affiliate and Display) to spend monthly budgets (+100,000.
• Communicated directly with our agency DigitasLbi to co-ordinate strategy and weekly trade activity across multiple marketing channels, across multiple local market offices.
• Produced presentations to engage key senior stakeholders with limited knowledge of Digital Marketing, of the successes and key challenges we faced with our current strategy.
• Directly managed 1 Executive, providing regular weekly 121’s ensuring training, progression, work-life balance and workflow were all achieved.
• Was the lead on several projects including, Google Shopping feed setup, PPC Generic Campaigns Funnel Attribution, Google legal Trademark Policy, Transition and testing between Tag management provider (Tagman 3 & 4)

Bristol, United Kingdom

• Accountable for all agency paid search results, overseeing all facets of clients PPC accounts delivery.
• Communicate directly with clients to ensure their continued satisfaction and objectives are met. To further ensure satisfaction, I educate clients on the newest SEM developments and how we can use these to maximize ROI.
• Develop proficient paid search strategies with the client using a wide variety of advertising tools dependent on the market, these include, Facebook, LinkedIn, Bing and Google Adwords. To further support advertising.
• I lead a team of 2 executives, providing training and managing workloads whilst ensuring work is completed to the highest of standards. As an agency we use Teamwork as a CRM tool to manage client relationships and.
• Other business value created included: Creating an Excel spend reporting system, introducing business consolidated invoicing, obtaining membership to Google Partners and providing a pricing framework for any PPC budget.

Warrington, United Kingdom

Building & optimisation of campaigns, using programs and tools such as:Google AdwordsAdwords EditorGoogle AnalyticsAuction Insight Tool

Bridgwater

Responsible for online marketing strategy, to increase SEO and so brand awareness.Responsible for creating awareness of the charity using social media and creative marketing campaigns, one of which involves targeting doctors’ surgeries with use of their video feed, with limited budget.Put In place a marketing plan to develop viral media in conjunction with.

Weston-super-Mare

Took the bakery’s revenue from £17,000 to consistently over £21,000 a week within a 9 month period (a 23.5% rise), increasing profitability through reducing inefficient overspends, reducing wastage and maintaining optimum product availability.Gained a comprehensive overview of how the department’s sections interact internally and with the wider business.

Melbourne, Australia