Scott D. Bluebond Email & Phone Number

Philadelphia, Pa

Responsible for the development and execution of a strategic, regional media relations strategy in print and broadcast media supporting six lines of business in diverse U. S. markets. For the assigned area or markets, this position is responsible for strategically driving AmeriHealth Caritas’ coverage, brand, and reputation regionally and nationally. -- Opinions are my own.

Narberth, Pa

Provide marketing, public relations, and communications assistance to a variety of for profit and nonprofit businesses including Golden Slipper Club & Charities, the Philadelphia Jewish Sports Hall of Fame and Adolph and Rose Levis Museum, The Levy Castle Family Foundation for Diabetes Research, Loopeez Shoe Tying Aid, etc. Consultant for Philadelphia Inquirer reporter/author/radio host Mike Sielski’s book “The Rise,” detailing Kobe Bryant’s formative years. I have also helped promote artists such as Yes, Jon Anderson, Richie Castellano of the Band Geeks, Todd Rundgren, Annie Haslam of Renaissance, Kevin Godley of 10cc, David Sancious of the E Street Band, Al Stewart, Adrian Belew of King Crimson/Frank Zappa, David Cross of King Crimson, Derek Shulman of Gentle Giant, Rick and Oliver Wakeman, Kurt Elling, Elton John musical director and lead guitarist, Davey Johnstone, Jason Scheff, formerly of Chicago, bassist Jeff Berlin, drummer Asaf Sirkis of Soft Machine, singer Claire Hamill, drummer John Weathers (Gentle Giant), drummer Ron Riddle (Happy the Man), author Jordan Blum, artists Roger and Freyja Dean, photographer Harold Sherrick, and others.

1196 East Washington Lane, Philadelphia, Pa 19138-1044

Green Tree School & Services is a nonprofit, state-licensed agency that operates an Approved Private School, and provides on-site and community-based Outpatient Services for children and young adults, ages 5-21, classified with Autism Spectrum Disorder, Emotional and Behavioral Disorders and Developmental Delays in Philadelphia, PA. I directed the oral, written and electronic communications of GTSS in order to strategically increase organizational visibility, promote program growth, and leverage fundraising. The department developed key messaging for fundraising and program marketing initiatives and cultivated media relationships to enhance Green Tree’s profile. Other responsibilities included overseeing printed matter, the website/social outlets and media relations. Managed the press/VIP event for the grand opening of the new agency location with special guest speaker, Senator Robert Casey, Jr. Directed the inaugural Lasting Legacy Award dinner with First Lady of Pennsylvania, Susan G. Corbett, which grossed $225,000. Supervised development and communications associate.

Directed the annual marketing, public relations, advertising, and communications functions and budget. Devised and implemented methods to generate increased awareness and participation in CSCP’s free programs and services for people affected by cancer, and raised overall profile of organization to help attract corporate and individual donors. Primary responsibilities included marketing and publicizing CSCP programs, services, and special events; writing, targeting and placing news releases, feature stories, etc. on activities and personnel; writing and editing all publications including the annual report, brochures, newsletters and e-newsletters; writing print and broadcast advertisements, billboards, social media and website copy; overseeing the design and printing of all publications; and procuring (media) sponsors for programs and special events. Served as executive producer for “Cancer Support for Life” Silver Telly award-winning video. Supervised public relations and marketing volunteers and interns.

Philadelphia, Pa

(Promoted from Public Relations & Marketing Manager, June 1997). Directed the annual marketing, public relations, advertising and group sales functions, budget and personnel. Devised and implemented methods to generate increased attendance and earned revenue. Responsibilities included developing internal and external revenue generating programs and projects including museum rentals, birthday parties, the membership program, traveling trunks, consulting services, etc.; procuring (media) sponsors for exhibit openings and programs; marketing and publicizing exhibit openings, special events and community outreaches; writing, targeting and placing news releases, feature stories, etc. on museum activities and personnel; writing and editing all museum publications including the annual report, brochures, and newsletters. Wrote print and broadcast advertisements. Oversaw the design and printing of all publications and managed the website. Supervised public relations and marketing coordinators, graphics manager, group sales and outreach personnel.

Allentown, Pennsylvania

Managed and directed all department activities, budget and personnel. Generated increased park attendance by writing, targeting and placing news releases, feature stories, etc. on park activities and personnel, and by developing and promoting special events and positive park image. Other responsibilities included acting as official emergency spokesperson; maintaining and developing crisis communication and speaker’s bureau programs; coordinating and responding to ticket, donation and information requests and complaints; and writing and editing brochures, print advertisements, etc.

Bala Cynwyd, Pa

Assisted with the implementation of marketing and promotional campaigns for radio stations, restaurants and other businesses.

Philadelphia, Pa

Directed and implemented station listener/advertiser contests, promotions, publicity and public relations utilizing oral, written, and photographic skills to increase station’s ratings as well as capture print and broadcast media coverage at the local, state, and national levels. Responsibilities included arranging, coordinating and publicizing station, advertiser and public service promotions such as WWDB’s Health and Fitness Fair, Philadelphia Food Festival, American Cancer Society’s Main Line Run, etc.; writing and scheduling on-air promotional announcements; booking guests for hosts’ shows; scheduling and arranging station remote broadcasts and host appearances; and acting as liaison between programming and sales departments.

Havertown, Pa

A financial planning enterprise. Responsibilities included editing and placing of “Financially Yours” newspaper column; booking guests for Brinker’s “Financial Forum” radio program on WWDB-FM in Philadelphia; arranging, coordinating, and hosting financial planning seminars in Pennsylvania and conducting market studies of seminar attendees.

Wilmington, North Carolina

Taught four different communications and mass media courses. Designed, developed and taught four different broadcast regulation/journalism/promotion courses. Initiated formal internship program at UNCW. Advised, directed and evaluated all interns each term.

Wilmington, North Carolina

At this 100,000-watt FM commercial station, I was an air personality (contemporary hits), and handled some production and copywriting.

Ba, Speech Communications -- Broadcasting

Activities and Societies: WDFM disc jockey, sportscaster and newscaster. Teaching Assistant.

High School Diploma, General

Ma, Speech Communications -- Broadcasting

Activities and Societies: On-air personality at KCSU-FM Master's Thesis: A Uses and Gratification Study of Public Radio Audiences.