Scott D. Lafferty Email & Phone Number

Boston, Ma, Us

Milford, Connecticut, United States

Providence, Rhode Island Area

Greater Boston Area

Compass Growth Partners is a boutique consulting firm that helps personal injury law firms and other B2C professional service providers accelerate their growth by simplifying, streamlining, and enhancing their lead generation and client acquisition processes. We apply our proven processes and knowledge of direct response marketing, lead nurturing, marketing attribution, sales enablement technology, and client retention operations to help law firms retain more clients, quicker – accelerating their growth.Some of our work includes:- Conducting 3rd party "secret shopper" evaluations of intake a sales operations- Planning entrepreneurial growth initiatives- Conducting feasibility analysis of a growth initiative- Bringing new products or services to market- Management of direct response lead generation campaigns- Building multi-channel attribution models to measure marketing performance- Managing growth initiatives utilizing a 3-month, high-growth program framework- Implementing highly effective marketing technology stacks- Creating measurement plans and platforms to allow teams to make data driven decisions about client growth quickly

Helped Legal Direct reach its vision of becoming the leader in multi-channel, multi-touch direct response marketing in the consumer law firm space.

Greater Boston Area

d50 is a spin-out of Sokolove Law. Oversee agency's marketing technology, marketing systems, business intelligence, and campaign analytics.The d50 Marketing Operations team has developed a sophisticated multi-channel marketing attribution and analytics platform that links our clients’ offline through-funnel transaction data to the marketing source that initiated a customer’s engagement. This attribution allows our channel teams to optimize the heck out of our clients' campaigns.Our platform includes attribution and analytics for:* DRTV performance* Paid Search performance* Paid Social performance* Re-targeting performance* Organic/SEO performanceHaving a complete view of the customer journey across all channels along with our team's constant optimization results in a higher return for our clients' marketing investment.Simply put: Our full stack attribution platform allows us to drive sales instead of just clicks, calls, or page views.To build this platformed involved:* Creating a data warehouse * Aggregating data from 15-20 sources* Joining and normalizing data to create a presentation layer* Developing measures and demissions for each channel team* Translating each channel teams information requirements into visual displays of data where each member had actionable analytics instantly for them to make marketing optimizations* Created a portfolio of internal and client facing dashboards utilizing Tableau* Created self service access of data by publishing dashboard portfolio to Tableau Server* Lead cross-functional team consisting of direct and non-direct reports

Greater Boston Area

Lead Beacon is an Affiliate Marketing Network concentrating in the Legal and Specialty Financing verticals.The company was formed as a corporate entrepreneurial spin-out venture of d50 media.Responsible for the overall direction and management of the startup. Took venture from concept phase to company launch to generating 500K in revenue in Y1. Accomplishments include: - Building a highly dedicated team- Developing the business plan and go-to-marketing strategy- Implementing new systems, supporting technology, internal processes, and marketing assets- Launch company in 6 months- Recruited, retained, and built an affiliate network of 25+ affiliate marketers- Recruited and retained lead purchasers- Increase volume of leads generated and revenue month-over-month- Managed 10+ offers with multiple purchasers- Generated $500K in revenue in Year 1- Dissolved entity due to parent company acquisition

Conshohocken, Pa

CBC Settlement Funding, LLC is a specialty finance company that provides upfront payments to individuals with structured legal settlements, annuities, pending lawsuits, or other unique assets.Responsible for auditing and preparing the company’s systems, technology, processes, and staff for a rapid increase in inventory as a result of a significant increase in marketing efforts. Led the implementation of Salesforce.com as the system of record including the management of the deployment team, overseeing the data migration, and managing the operational process change. Responsible for Salesforce administration duties for the first year of Salesforce implementation.Transitioned the upfront call answering, screening & qualifying of new sales leads to a 3rd party call center, streamlined a series of manual procedures by leveraging automated technology, and implemented a technology-driven lead nurturing protocol.Developed KPI's, reports, and dashboards to measure inventory growth, operational efficiencies, and marketing performance.Accomplishments: Implemented 24/7 phone coverage to support an increase in DRTV (Cash and PI) efforts. Improved the integrity of the organization’s data, increased the sales team’s efficiency by eliminating manual processes, and allowed for increased transparency to the organization’s inventory funnel.

Wellesly, Ma

Aligning people, process, and technology to increase the efficiency and effectiveness of marketing campaigns with the ultimate goal of maximizing the return on marketing investment.Accountable for optimizing the methods of capturing, organizing, and disseminating marketing/product data to the Product Management group. Isolate areas of inconsistent or inaccurate data and develop solutions to improve the quality of the data. Build performance reports utilizing Cognos. Accomplishments: Significantly improved the accuracy of product marketing reporting. Centralized and automated marketing-related data input processes that improved the accuracy of data and reduced manpower hours. Restructured marketing data within the firm’s CRM to allow for greater data organization and scalability. Developed standardized and automated reporting methods to reduce errors and increase the firm’s ability to measure the performance of products by leveraging accurate data. Continuously increased the integrity of data and improved the accuracy of the dimensions and metrics within the firm’s Cognos data packages.

Social Security Disability: Accountable for the overall performance of the firm’s Social Security Disability business including: P&L responsibilities, lead generation/marketing efforts, operational process flow, quality control, and communication with the attorneys representing our clients.Accomplishments for the Social Security Disability business: Decrease costs by 40% and increased the projected revenue by 35% as a result of completing a series of operational improvements within the screening and qualifying of new leads and overhauling the distribution of leads based on regional office performance & geographic clustering.National Partnership: Sokolove Law has 47 offices in 41 states. Managed the firm's National Platform / National Partnership including executing the overall partner (shareholder) communication, monitoring the performance of the firm’s 46 satellite offices, recruiting new partners, opening new offices, and on-boarding new partners.Accomplishments for the National Partnership: Increased shareholder communication, increased the strength of our national partnership platform and built strong relationships with firm’s partners and satellite offices.

Led a team of five Quality Assurance Managers. Executed several enterprise level initiatives to dramatically increase operational efficiency, measure operational effectiveness. Increased the ability to quantify the status of each case within the firm’s active inventory. Developed the process flow and standard procedures of new service offerings.Accomplishments: Increased the firm’s ability to understand the progress of every case within the client lifecycle. Initiated a method for the firm to measure operation efficiency and team member performance with quantifiable metrics based on hard data.

Combined Marketing & Operations role consisting of end-to-end product management. Accountable for the overall ROI of a portfolio of personal injury and product liability lead generation marketing campaigns. Completed P&L analysis and through-funnel projections based on historical marketing efficiencies and conversion rates.Developed the marketing strategy, integrated marketing plan, each product's marketing and inventory goals & benchmarks as well as lead scoring protocols. Managed the execution of each product's marketing plan.Completed cross channel analysis to optimize the budget and maximize and overall performance of each product. Managed several annual marketing budgets ranging from $100,000 to $1,000,000. Managed a 3 person product marketing team and led a cross-functional team for each product.Accomplishments: Managed 40+ campaigns over 4-year span. Continuously lowered the cost per lead and cost per client acquisition, as well as increased the lead-to-revenue conversion rate.

Boston, Ma

Pitched the agency's public relations and marketing services.

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Cum Laude

Ba, Communications

Activities and Societies: Member of Sigma Phi Epsilon