Zip Top is the world's first 100% reusable silicone container that stands up, stays open, and zips shut. Made in the United States of America, Zip Top is leading the effort to replace plastic lidded containers and eliminate single use plastic baggies.

Promoted to Chief Operating Officer for industry-leading ergonomic flooring company with domestic and international sales through retail, eCommerce (Gelpro.com), catalog, commercial, medical, and government channels. Responsible for successful execution sales and shipments through major retail channels including Bed Bath & Beyond, Amazon.com, Target, Staples, Costco, Belk, DirectBuy, Home Depot, and JC Penney. Planned and led monthly strategy summits with company's executive team.Directed multi-department team responsible for $5 million+ eCommerce business with particular emphasis on online advertising, retargeting, Google Analytics, Google & Bing pay-per-click advertising, and web content creation. Built multiple sites and microsites on the Netsuite and Ruby-on-Rails platforms. Executed semi-monthly email campaigns to list of over 100K subscribers with average ROI of over 4000%.As Netsuite Administrator, led the company-wide implementation, adoption, and ongoing customization of Netsuite ERP. Customizations included major modules for finance, sales, operations, customer service, marketing, and outsourced call-centers. Primary designer and developer of custom reports and dashboards including business intelligence drivers and data mining. Oversaw EDI implementation with partner B2BGateway.Let's Gel Inc. (LGI) is a highly innovative consumer products company focused on providing life-enhancing comfort flooring solutions in both the residential and commercial space. The company's primary brands include GelPro, which is the original gel-filled comfort mat, and NewLife, which is the only anti-fatigue mat made from eco-friendly Bio-Foam. The company is based in Austin, TX and sells its products direct at www.gelpro.com and through leading online, catalog, and brick and mortar retailers. All of the company's products are manufactured in the U.S.A.

Responsible for operational and technical initiative for multi-channel product development and innovations company. Managed thriving multi-million dollar eCommerce business including front and back end development (NetSuite & Ruby on Rails), email campaigns, and SEO. Architected and led company wide transition to NetSuite ERP. Directed 14-person cross-functional team including IT, Marketing, Operations, and Customer Service. Led company-wide business intelligence and data-mining initiatives. Managed multi-channel retail execution via EDI and outsourced fulfillment.

Sold, Scoped, and Developed end-to-end internet applications and strategies for small to medium-sized companies. Successful implementations included IT solutions, website and eCommerce development, SEO and PPC, marketing, and brand identities. Winner of Texas Star Award for #1 custom home builder website in Texas.

Managed team of developers and consultants on $65 Million Trilogy, Inc. implementation at Ford Motor Company (Then #4 on Fortune 500 list). Led weekly strategy sessions with VP and Directors at Ford created and managed team of testing engineers on Java-based global product configurator at Ford.

Inventor and developer of internet's first incentive-based web portal including first ever "reward points" based internet auction system. Cutting-edge solutions utilized Java on Sun Solaris/UNIX. Drove online click-through ad rates that were 400% over industry. Met with and presented to Angel Investors and C-level executives from industry partners.

Developed Novell’s online storefront “ShopNovell” in Java. Led strategy and implementation of web single-sign on initiative. Managed development of enterprise applications including Siebel Systems, Oracle Financials, Scopus. Managed and supported Novell's Global Network Operations Center.