Scott Daniel Email & Phone Number

Garden City, Id, Us

White Cup offers a Revenue Intelligence Platform with integrated solutions (CRM, BI & Pricing Optimization) specifically designed for Wholesale distribution industries that are laser-focused on driving more revenue and improving profits and margins. - Revamped the White Cup go-to-market strategy to change emphasis from branding tactics to demand generation campaigns which immediately increased acquisition of MQLs, SQLs and Open Opportunities and the creation of net new Sales Meetings.- Designed, developed, managed a new strategic initiative to Triple the marketing database of contacts within our ideal customer profile (ICP). Achieved goal by strategically leveraging existing credits with an underutilized data source thus opportunistically tripling the database (Accounts and Contacts) at no expense to the marketing budget.- Partnered with multiple new Industry (Distribution) focused communities also yielding 90% net-new accounts and contacts. Conversion of these new prospects continue to accelerate as we execute the new email nurture strategy.- Worked closely with the sales team to implement SLAs designed to optimize effective and timely MQL follow up and lead management methodologies. - Developed and evolved dashboards to measure, optimize and report on marketing programs to ensure all campaigns, and activities are effective, efficient, and demonstrate ROI. - Authored the “Sales Development Representative (SDR) Blueprint” which outlined everything from OTE compensation, onboarding, daily expectations, daily goals, lead follow-up cadences, CRM management etc.

Edinburgh, Gb

Wyoming Interactive is a full service digital solutions provider based in the UK. Services include Demand generation, Creative design & UX, Digital development, GTM strategy, Digital consultancy and e-commerce solutions. ● Managed the expansion and introduction of Wyoming Interactive to the North American marketplace.● Responsible for developing and executing the North American business plan and go-to market strategy. ● Developed and executed a targeted multi-touch ABM campaign that rapidly grew Wyoming Interactive's pipeline.● Designed and optimized Hubspot implementation to manage all US marketing efforts.● Created a robust marketing database of highly targeted prospects and developed the content and communication strategy for each segment and persona.

Toronto, Ontario, Ca

● Architected and implemented the global go-to-market strategy for Strongpoint, a cloud-based change enablement and compliance provider for the Salesforce.com and NetSuite platforms.● Successfully launched the new Salesforce.com platform product. Heavy emphasis in recruiting and developing a robust partner ecosystem. Achieved 300% Partner recruitment growth in the first quarter.● Optimized Salesforce.com and Hubspot platforms to create and execute multiple auto nurture campaigns for all incoming leads derived from demand generation campaigns and website traffic.● Oversaw the development of the content strategy and the customer journey through strategic nurturing.● Developed the end to end execution of the demand generation strategy which led to record setting pipeline growth (120% quarter over quarter).

Carpinteria, Ca, Us

● Led the reorganization and re-developed the entire global demand generation program for Procore, a leading provider of cloud-based applications for the Construction Industry.● Successfully launched 3 new international offices in Australia, London and Toronto which included full go to market strategies unique and localized for each region inclusive of a Partner recruitment and execution strategy.● Oversaw the development of the content strategy and the customer journey.● Heavy emphasis on increasing the quantity of Demo’s and compressing the amount of time between signing up for demo and actual demo. This effort yielded a 15% spike in pipeline.● Introduced a new content platform that proactively served persona-based content for prospects to “binge” while on our website. This new approach accelerated lead scores and advanced prospects to SQL status in days not months.● Led a team of campaign and event managers and oversaw the end to end execution of the demand generation strategy.

Lehi, Ut, Us

● Designed, developed, managed and executed the entire global demand generation program for Avetta, a cloud based Supply Chain Management SAAS provider. ● Chief architect for the marketing platform (Marketo) and the CRM platform (Salesforce.com). ● ● ● ● Responsible for authoring and implementing the lead life cycle process, which included lead definition, lead hand off process, lead scoring and SLA agreement with sales development reps. ● This newly designed marketing platform yielded 4 consecutive record quarters and exceeded all quarterly goals. • MQL to appointment improved 200% achieving the best in company history. ● Created and managed the global budget and through optimization techniques decreased the cost per leads by 45% over 2 quarters. ● Built dashboards and executive and board level reports which outlined campaign effectiveness, trends and provided forecasted outcomes. ● Oversaw the development of the content strategy and the customer journey through strategic nurturing. ● Implemented Avetta’s Account Based Marketing strategy to target key prospects, shorten sales cycle and drive net new revenue. ● Led a team of campaign and event managers and oversaw the end to end execution of the demand generation strategy.

Irvine, California, Us

● Led the transformation of the corporate Go-to-Market methodology, inbound and outbound platform architecture and long-term focus for accelerated revenue attainment in "net new" accounts, as well as, maximized sustainable and opportunistic growth in existing enterprise accounts.● Identified and developed a tiered programmatic plan to help Trace3 become a world class sales and marketing machine by leveraging the latest technology and best practices available.● Developed a lead scoring engine to ensure sales teams are focused on the right leads at the right time.● Successfully implemented phases I and II which have positively impacted the corporate Net New customer acquisition objectives.● Developed a metrics driven platform that is a predictable and repeatable "Lead to Cash" engine.

Culver City, Ca, Us

● Architected and implemented the global go-to-market strategy for Eccentex Corp. a Cloud based case management platform provider.● Increased lead quantity 700% in first quarter of employment. Doubled leads the following 2 quarters and reduced the cost per lead by 50%.● Executed the implementation of Salesforce.com for accurate lead routing and tracking.● Continued to oversee ongoing optimization to ensure 360-degree view of “Lead to Cash” engine.● Responsible for setting up Hubspot as our inbound marketing engine. Ensured tight integration of Hubspot with Salesforce.com.● Supervised the revamp and launch of our corporate web site to ensure a valuable customer experience. The web site restructure included value exchange strategies, as well as SEO and SEM best practices.● Created and drove auto nurture campaigns for all incoming leads derived from demand generation campaigns and website traffic.

Johns Creek, Georgia, Us

● Responsible for the development, management, and execution of the corporate go-to-market strategy.● This global strategy evolved into a marketing engine platform that optimized inbound marketing activities and outbound tactics.● Continuously exceeded lead attainment goals for twelve consecutive quarters. Grew quantity of leads by 179%, number of opportunities by 204% and product downloads by 184% with no budget increase.● Assimilated multiple new product lines into the demand generation plan with each acquisition.● Reduced the cost per lead by 50% while increasing marketing ROI. Each marketing dollar spent, generated 20 dollars in new opportunities (20X ROI) and 10 dollars in closed revenue (10X ROI).● Oversaw the implementation of Salesforce.com to ensure flawless lead routing to sales and created a lead scoring methodology to maximize sales effectiveness. This new marketing engine utilized a complex and automated lead nurturing methodology which dramatically improved lead conversions.● Have complete knowledge and fluency with best practices for sales and marketing automation engines (Salesforce.com, Hubspot, Pardot, Eloqua, Marketo. Saleslogix etc.), as well as, SEO and SEM best practices and tools (Google, Bing, Yahoo, AdWords etc.) and social media channels (Facebook, Twitter, LinkedIn, Blogging etc.).

● Co-founder of a real estate data company which provides data solutions for enterprises (B2B), and consumers (B2C).● Responsible for developing and authoring the corporate business plan and go-to market strategy.● Architected and implemented the online solution incorporating website best practices and viral marketing techniques.● Supervised the development team during initial implementation and provided guidance for incorporating enhancements and new/ongoing value-added features.● Produced all short term and long-term revenue forecasts and managed all operation related activities.● Expanded corporate focus to include channel partners enabling them to private label and re-sell our online solution.● After product launch, achieved a 75% reduction in cost per sale and are conservatively forecasting channel sales to triple (or 300% growth) within 3 months.● Developed and implemented infrastructure requirements and reporting and all sales enablement tools.● Recruited, negotiated, and managed relationships with key partners including development, hosting and PR teams.● Created and managed all aspects of SEO and SEM strategies. Optimized keyword search ranking, organic ranking and website ranking within 5 months.● Built corporate messaging for website, blogs, marketing materials, sales collateral and advertising. ● Served as corporate spokesperson with media including radio, TV, newspaper and magazine entities.● Fully automated the back-office systems which included accounts payable, accounts receivable and all channel reporting and forecasting applications.

Irvine, Ca, Us

● P&L responsibility for 3 business units for the world’s largest distributor of IT equipment and solutions.● Combined profit goal was 20 million dollars. Oversaw development and creation of marketing campaigns, sales programs and two world class technology solutions center training facilities for large IT manufacturers which showcased their products and solutions to resellers and potential customers.● Programs provided multiple entry points to access Ingram Micro’s vast re-seller (VAR) community and corporate sales organization.● Developed and implemented the strategic direction and execution plan that reversed downward business trends to create increased profits.● Optimized program execution and managed budget to exceed profit goals for 2007 (110%).● Re-built 2008 program portfolio which produced significantly stronger trending results compared to previous years.● Increased ROI for sales programs by enhancing value added program offerings for vendors. Improved year over year revenue and profit goals of Ingram’s largest and most elite sales program by 188% which reversed an under-performing program by growing a 2.5-million-dollar goal to 4.7 million dollars.● Drove pipeline growth for each business unit and was on target to exceed all revenue and profit goals.● Supervised team of 28 individuals including marketing professionals and technical engineers.

Us

Operations – Global Programs● Responsible for operational management of global programs. Includes creation and management of the entire marketing program budget.● Generate, analyze and report program metrics including program impact on pipeline acceleration.● Designated global communications lead and responsible for tele-qualification management, dialogue marketing design, and overall lead/response follow-up strategy.● Built the first self-service portal to facilitate global consumption of program data.● Work jointly with sales and field marketing for strategic development of contact databases targeted exclusively for prospective customers to support ongoing sales campaigns.Online Programs and Webinars● Led the development and created the vision and strategic direction for BEA’s first foray into online marketing.● Program included a global strategy for keyword search, content syndication and advertising. A key focus on the “customer experience” yielded immediate ROI.● Achieved record response rates and global penetration. 78% of all respondents were of our target audience and 85% were new additions to our marketing database.● Created and managed BEA’s webinar program which yielded record response rates and sustained a 46% registrant/attendee conversion rate.Program Strategy, Design and Processes● Architected and implemented the first global process for central management and development of integrated strategic global programs.● Included end-to-end design of the entire program lifecycle from program nomination to execution and reporting.● Successfully syndicated concept to key stakeholders and senior management. ● Achieved significant savings and on-time execution during first implementation of new process. Further optimized process resulting in “near synchronous” execution of strategic programs providing a unified global voice on all key messages and offers.

Austin, Texas, Us

Director, Global Programs: ● Responsible for managing a team of Program Managers tasked with developing and executing multiple tier 1 global marketing campaigns. ● Produced programs focused on Oracle’s Database, Application Server and Java tools product offerings.● Created campaigns built upon a fundamental understanding of corporate goals, key messages, Customer pain points and the global requirements of Sales, Marketing and Partner organizations. ● Responsible for program plan, segmentation and communication strategies, program process flows, lead maturation flows and sales synchronization methodologies. ● Developed and distributed campaign kits to enable global execution of programs. ● Managed a multi-million-dollar quarterly program budget. ● Promoted from Group Manager to Director, Global Programs. Senior Marketing Programs Manager, Enterprise Portal: ● Managed the Enterprise Portal global campaign for Oracle’s Worldwide Marketing division. ● Responsibilities included the development, execution and overall management of this new highly strategic demand generation campaign. ● Tactics included email, direct mail, online and offline advertising, PR, sales promotions, newsletters, keyword searches and inbound / outbound marketing and telemarketing. ● Successfully managed relationships across multiple organizations, such as, product marketing, product management, field marketing, partner marketing and sales● Promoted to Group Manager tasked with creation and execution of weekly and monthly programs. Business Development Manager (Sales Programs), Internet Platform Sales: ● Managed Internet Platform sales programs for Oracle’s inside sales division. ● Responsibilities included planning and executing strategic sales campaigns designed to drive revenue.● Worked in conjunction with Product Development, Product Management, Worldwide Marketing and Oracle Consulting services to roll out viable fixed price solutions.

Cork, Ireland, Ie

Account manager for a $35 billion Fortune 67 company selling solutions to a variety of vertical markets including healthcare, higher education, government, pharmaceuticals and assorted industrial entities. Managed entire sales process through prospect identification, verifying customer needs and maintaining ongoing business relationships to measure and assure satisfaction. Prepared and presented technical proposals based on requirements of individual customer. Delivered proactive solutions which enhanced business practices and increased productivity. Offered enterprise solutions that provided guaranteed performance, reduced maintenance costs, and enabled centralized management and easy administration

Bachelor'S Degree

Bachelor'S Degree, Political Science And Government