Scott Daniel Email & Phone Number

Garden City, ID, US

White Cup offers a Revenue Intelligence Platform with integrated solutions (CRM, BI & Pricing Optimization) specifically designed for Wholesale distribution industries that are laser-focused on driving more revenue and improving profits and margins. - Revamped the White Cup go-to-market strategy to change emphasis from branding tactics to demand generation.

Edinburgh, GB

• Wyoming Interactive is a full service digital solutions provider based in the UK. Services include Demand generation, Creative design & UX, Digital development, GTM strategy, Digital consultancy and e-commerce solutions.
• Managed the expansion and introduction of Wyoming Interactive to the North American marketplace.
• Responsible for developing and executing the North American business plan and go-to market strategy.
• Developed and executed a targeted multi-touch ABM campaign that rapidly grew Wyoming Interactive's pipeline.
• Designed and optimized Hubspot implementation to manage all US marketing efforts.
• Created a robust marketing database of highly targeted prospects and developed the content and communication strategy for each segment and persona.

Toronto, Ontario, CA

• Architected and implemented the global go-to-market strategy for Strongpoint, a cloud-based change enablement and compliance provider for the Salesforce.com and NetSuite platforms.
• Successfully launched the new Salesforce.com platform product. Heavy emphasis in recruiting and developing a robust partner ecosystem. Achieved 300% Partner recruitment growth in the first quarter.
• Optimized Salesforce.com and Hubspot platforms to create and execute multiple auto nurture campaigns for all incoming leads derived from demand generation campaigns and website traffic.
• Oversaw the development of the content strategy and the customer journey through strategic nurturing.
• Developed the end to end execution of the demand generation strategy which led to record setting pipeline growth (120% quarter over quarter).

Carpinteria, CA, US

• Led the reorganization and re-developed the entire global demand generation program for Procore, a leading provider of cloud-based applications for the Construction Industry.
• Successfully launched 3 new international offices in Australia, London and Toronto which included full go to market strategies unique and localized for each region inclusive of a Partner recruitment and execution.
• Oversaw the development of the content strategy and the customer journey.
• Heavy emphasis on increasing the quantity of Demo’s and compressing the amount of time between signing up for demo and actual demo. This effort yielded a 15% spike in pipeline.
• Introduced a new content platform that proactively served persona-based content for prospects to “binge” while on our website. This new approach accelerated lead scores and advanced prospects to SQL status in days not.
• Led a team of campaign and event managers and oversaw the end to end execution of the demand generation strategy.

Lehi, UT, US

• Designed, developed, managed and executed the entire global demand generation program for Avetta, a cloud based Supply Chain Management SAAS provider.
• Chief architect for the marketing platform (Marketo) and the CRM platform (Salesforce.com).
• Responsible for authoring and implementing the lead life cycle process, which included lead definition, lead hand off process, lead scoring and SLA agreement with sales development reps.
• This newly designed marketing platform yielded 4 consecutive record quarters and exceeded all quarterly goals.
• MQL to appointment improved 200% achieving the best in company history.
• Created and managed the global budget and through optimization techniques decreased the cost per leads by 45% over 2 quarters.

Irvine, California, US

• Led the transformation of the corporate Go-to-Market methodology, inbound and outbound platform architecture and long-term focus for accelerated revenue attainment in "net new" accounts, as well as, maximized.
• Identified and developed a tiered programmatic plan to help Trace3 become a world class sales and marketing machine by leveraging the latest technology and best practices available.
• Developed a lead scoring engine to ensure sales teams are focused on the right leads at the right time.
• Successfully implemented phases I and II which have positively impacted the corporate Net New customer acquisition objectives.
• Developed a metrics driven platform that is a predictable and repeatable "Lead to Cash" engine.

Culver City, CA, US

• Architected and implemented the global go-to-market strategy for Eccentex Corp. a Cloud based case management platform provider.
• Increased lead quantity 700% in first quarter of employment. Doubled leads the following 2 quarters and reduced the cost per lead by 50%.
• Executed the implementation of Salesforce.com for accurate lead routing and tracking.
• Continued to oversee ongoing optimization to ensure 360-degree view of “Lead to Cash” engine.
• Responsible for setting up Hubspot as our inbound marketing engine. Ensured tight integration of Hubspot with Salesforce.com.
• Supervised the revamp and launch of our corporate web site to ensure a valuable customer experience. The web site restructure included value exchange strategies, as well as SEO and SEM best practices.

Johns Creek, Georgia, US

• Responsible for the development, management, and execution of the corporate go-to-market strategy.
• This global strategy evolved into a marketing engine platform that optimized inbound marketing activities and outbound tactics.
• Continuously exceeded lead attainment goals for twelve consecutive quarters. Grew quantity of leads by 179%, number of opportunities by 204% and product downloads by 184% with no budget increase.
• Assimilated multiple new product lines into the demand generation plan with each acquisition.
• Reduced the cost per lead by 50% while increasing marketing ROI. Each marketing dollar spent, generated 20 dollars in new opportunities (20X ROI) and 10 dollars in closed revenue (10X ROI).
• Oversaw the implementation of Salesforce.com to ensure flawless lead routing to sales and created a lead scoring methodology to maximize sales effectiveness. This new marketing engine utilized a complex and automated.

• Co-founder of a real estate data company which provides data solutions for enterprises (B2B), and consumers (B2C).
• Responsible for developing and authoring the corporate business plan and go-to market strategy.
• Architected and implemented the online solution incorporating website best practices and viral marketing techniques.
• Supervised the development team during initial implementation and provided guidance for incorporating enhancements and new/ongoing value-added features.
• Produced all short term and long-term revenue forecasts and managed all operation related activities.
• Expanded corporate focus to include channel partners enabling them to private label and re-sell our online solution.

Irvine, CA, US

• P&L responsibility for 3 business units for the world’s largest distributor of IT equipment and solutions.
• Combined profit goal was 20 million dollars. Oversaw development and creation of marketing campaigns, sales programs and two world class technology solutions center training facilities for large IT manufacturers which.
• Programs provided multiple entry points to access Ingram Micro’s vast re-seller (VAR) community and corporate sales organization.
• Developed and implemented the strategic direction and execution plan that reversed downward business trends to create increased profits.
• Optimized program execution and managed budget to exceed profit goals for 2007 (110%).
• Re-built 2008 program portfolio which produced significantly stronger trending results compared to previous years.

US

• Operations – Global Programs
• Responsible for operational management of global programs. Includes creation and management of the entire marketing program budget.
• Generate, analyze and report program metrics including program impact on pipeline acceleration.
• Designated global communications lead and responsible for tele-qualification management, dialogue marketing design, and overall lead/response follow-up strategy.
• Built the first self-service portal to facilitate global consumption of program data.
• Work jointly with sales and field marketing for strategic development of contact databases targeted exclusively for prospective customers to support ongoing sales campaigns.Online Programs and Webinars

Austin, Texas, US

• Director, Global Programs:
• Responsible for managing a team of Program Managers tasked with developing and executing multiple tier 1 global marketing campaigns.
• Produced programs focused on Oracle’s Database, Application Server and Java tools product offerings.
• Created campaigns built upon a fundamental understanding of corporate goals, key messages, Customer pain points and the global requirements of Sales, Marketing and Partner organizations.
• Responsible for program plan, segmentation and communication strategies, program process flows, lead maturation flows and sales synchronization methodologies.
• Developed and distributed campaign kits to enable global execution of programs.

Cork, Ireland, IE

Account manager for a $35 billion Fortune 67 company selling solutions to a variety of vertical markets including healthcare, higher education, government, pharmaceuticals and assorted industrial entities. Managed entire sales process through prospect identification, verifying customer needs and maintaining ongoing business relationships to measure and.

Bachelor'S Degree

Bachelor'S Degree, Political Science And Government